Company Profile of Ncell Pvt. Ltd.

1. Company Profile of Ncel
Private Limited
Informational Report
BBA I, Section B, Group U

2. 2
COMPANY PROFILE:
NCELL PRIVATE LIMITED
Prepared for
Narayan Pradhan
Managerial Communication, BBA-I
Kathmandu College of Management
Prepared by
Harman Singh
BilavSubedi
SupriyaTamang
AyushmanTamrakar
January 17, 2010

3. 3
Memorandum
Date: January 17, 2011
To: Mr. Narayan Pradhan
From: AyushmanTamrakar, SupriyaTamang, BilavSubedi, Harman Singh.
Subject: Fall semester Managerial Communication’s report.
Here is the report you requested for our fall semester Kathmandu university
BBA exams Managerial Communication on the company profile of Ncell.
Ncell is one of the leading communication brands in Nepal which has been
providing quality communication services to the Nepalese people. With the
pace of time it has been adapting itself to the Nepalese business economy and
finding outnew ways to improve its products and services. It is no doubt that if
it is able to cope with the market demand it will surely able to reach the level
of national success. Hence forth, Ncell has future chances of making a new
Nepal where technology will be the new culture.
We are grateful to the college management for giving us am environme nt to
complete this report.
Thanks for giving us the opportunity to work on this assignme nts. It’s been a
real education. If you have any questions about this report you will be able to
contact us.

4. 4
Contents
 Memorandum……………………………………………………………….3
 Mero Mobile rebrands to Ncell…………………………………………..5
 About Ncell………………………………………………………………….7
 About TeliaSonera………………………………………………………....7
 Introduction: Ncell………………………………………………………..8
 Services Provided…………………………………………………………10
 Network Information………………………………………………….....11
 Rapid expansion of Ncell's coverage…………………………………..12
 Ncell introduces its New Year 2011 bonus offer …………………... 13
 Ncell subscribers base broadens to 2.4 million ……………………..14
 Ncell Launched Nepal's Fastest Internet Service……………………16
 Survey Questionnaire………………………………………………….. 17
 Results…………………………………………………………………...18
 Bibliography……………………………………………………………..20
 Contact Information…………………………………………………….21

5. 5
Mero Mobile rebrands to Ncell
March 12, 2010 - 11:42 | by Nce ll
Spice Nepal Private Ltd., the first and leading private mobile operator in Nepal
offering its services under the brand Mero Mobile, announced today that it is
rebranding to Ncell. The rebranding comes as part of the company’s strategy to
further strengthen its position on Nepal’s mobile telecommunication services
market. From today, Ncell with a new brand identity including a new brand
symbol in the shape of a hi-tech stone in rich purple color is replacing the
brand Mero Mobile with its red-and-yellow coloring.
The new brand reflects Ncell’s corporate values which are: being a pioneer in
the market, reliability, agility in response to the market’s and consumers’
needs, social responsibility, and a deep and abiding aspiration t o be an integral
part of the country.
“Telecommunication services drive growth, competitive ness and transition to a
knowledge-base d society. These services strongly encourage and promote
economic, social and environme nta l benefits across industries, driving domestic
and foreign investments. Development of telecommunication infrastructure and
services is essential for the future prosperity of Nepal. People, who previously
have never had access to telecommunication services, will inevitably gain from
increased possibilities to connect to others and access information. Therefore, I
am excited about launching the new Ncell brand, marking a new chapter in the
company’s history,” says Mr. PasiKoistinen, CEO, Spice Nepal/Ncell.
Ncell plays an important role in developing the telecommunication
infrastructure and services in Nepal, contributing to the future prosperity of the
country and its citizens. During 2009, Ncell more than doubled its mobile
network which now covers more than 60 percent of Nepal's population. A s a
result, Ncell has today the best mobile network quality in Nepal, according to
customer and technical surveys.
“The expansion of mobile network coverage and the introduction of new
technologies - especially 3G, to start with, are of utmost importance f or the
future development of telecommunications in Nepal - as this is and will be the
most efficient way of connecting all business and citizens to the information
highway.
Like in any other advanced economy, we are convinced that the citizens and
business people of Nepal also want coverage and telecommunication services at
home, at work and indoors as well as outdoors, where access to information and
communications – regardless of income, age, gender or geography – improve
their quality of life.

6. 6
The new Ncell brand identity is an embodime nt of this aspiration. The stone
symbolizes connectivity, the start of a new conversation, a link between all
people in Nepal, the history and tradition of this land being enriched with
modern technologies. The purple color is energizing and inspiring, it reflects
the creativity, passion and reliability with which Ncell will continue to serve
its customers. We are committed to continue investing in the future
development of the telecommunication infrastructure and services in Nepal and
contribute to the future prosperity of the country and its citizens,” says Mr.,
PasiKoistine n.
The rebranding will be impleme nte d gradually nationwide , finally covering all
Ncell’s offices, shops and dealers.

7. 7
About Ncell
Spice Nepal Private Ltd. was established in 2004 as the first private mobile
operator in Nepal and launched its services under Mero Mobile brand in 2005.
In October 2008, TeliaSonera acquired controlling interest in Spice Nepal. As
of the year-end 2009, Spice Nepal had some 2.2 million subscriptions and
around USD 90 million in annual net sales. As of March 12, 2010, Spice Nepal
operates under the brand Ncell.
Spice Nepal/Ncell is part of TeliaSonera , the fifth largest telecommunication
company in Europe in terms of market value as of January 2010.
About TeliaSonera
TeliaSonera provides telecommunication services in the Nordic and Baltic
countries, the emerging markets of Eurasia, including Russia and Turkey, and
in Spain. TeliaSonera is now in 20 markets with close to 460 million
inhabita nts. The number of subscriptions in 2009 reached over 147.6 million.
For the year 2009, TeliaSonera's net sales amounted to approximate ly USD 14.3
billion and TeliaSonera had around 30,000 employees. The TeliaSonera share is
listed on the NASDAQ OMX Stockholm and Helsinki stock exchanges. The two
largest shareholders are the Swedish State with 37.3 percent of the shares and
votes and the Finnish State with 13.7 percent. Market value as of January 2010
was approximate ly USD 30 billion.
TeliaSonera provides network access and telecommunication services that help
people and companies communicate in an easy, efficient and environmenta lly
friendly way. TeliaSonera creates value by focusing on delivering a world -class
customer experience, securing quality in our networks and achieving a best-in-
class cost structure. TeliaSonera is an internationa l group with a global
strategy, but wherever we operate we act as a local company.
In the emerging markets of Eurasia, TeliaSonera has majority holdings in
leading mobile operators in Kazakhstan (Kcell), Azerbaijan (Azercell), Georgia
(Geocell), Moldova (Moldcell), Tajikista n (Indigo and Somoncom), Uzbekistan
(Ucell), Nepal (Ncell) and Cambodia (Star-Cell). TeliaSonera is also a minority
owner of MegaFon in Russia and Turkcell in Turkey.

8. 8
Introduction: Ncell
From Wikipedia , the free encyclopedia
Ncell Private Ltd. stands as a privately owned GSMmobile operator in
Nepal and is the first company to operate private GSM services in
telecommunications sector of Nepal with the brand name “MERO
MOBILE” which was rebranded as Ncell in 12th March 2010. It broke the
monopoly held by the state-owned telecommunications company, Nepal
Telecom by building a new arena in cellular telephony services. The
company is now owned in 80% by Swedish/Finnish TeliaSonera Holdings.
Ncell Private Limited was previously known as Spice Nepal Private Ltd.,
established in the year 2004 with the license issued by Nepal
Telecommunications Authority to operate GSM mobile services both Post-
Paid and Pre-Paid in the
country and commercially
launched its services on
September 17, 2005 in the
capital valley and vicinity.
Within the time span of 2
years of operation (since its
commercial launch) Ncell has
extended its services to
different geographical areas of
Nepal such as; Dhulikhel,
Banepa, Nagarkot, Bharatpur in Chitwan, Hetauda, Birgunj, Simara,
Biratnagar, Itahari, Dharan, Janakpur, Nijgadh, Rajbiraj, Kakarbhitta,
Bhadrapur, Pokhara, Butwal, Bardagath, Bhairahawa, Nepalgunj, Surkhet,
Dhangadi and Mahendra Nagar. 14 out of the 14 zones of Nepal are
covered with Ncell.
Ncell is gradually expanding its network coverage in various urban, semi-
urban and rural areas of the country. In many places Ncell is providing
services to the subscribers by installing and using satellite equipments
and network.
A company that started its service with basic services, introduced services
Ncell has always planned and adopted new technologies and services

9. 9
available in the international market and provided them among its
subscribers. Most of the services were introduced for the first time in
Nepalese Telecommunication Services market which has re-defined Mero
Mobile as the most innovative, modern, accessible and and other value
added services popular brand in Nepal with more than 55 lakh subscribers
within the country.
Ncell has tied up with an array of operators in more than 51 countries,
including 174 operators around the world at present and gradually
extending roaming partners day by day for the convenience of its
subscribers.
Ncell is providing services to the subscribers via its huge distribution
network along with its five Customer Care Centers. It is gradually
opening new customer care centers in different parts of Nepal where Ncell
has extended its networks. Along with a big distribution channel, Ncell
owned customer care centers and call center, Ncell is providing all types
of services and help to the subscribers related to the brand.
At the CEO Conclave Award-2006, organized by Voice & Data, South
Asia’s leading information and communication magazine Ncell bagged
awards for “Mobile Operator with Best Consumer Pull in Nepal” and
“Most Innovative Mobile Operator in Nepal”. The winners were chosen
among best mobile operators in the SAARC region for their contributions
in cellular phone development, innovative products introduction and value
added services rendition held at Colombo, Sri Lanka. Ncell was rewarded
as "Mobile Operator with Best Consumer Pull in Nepal 2007" at an event
held at Kathmandu.
Ncell is determined to introduce new innovative services and facilities to
the people of Nepal. It has recently received license to operate an ISP,
and started with "Ncell Connect" as a high speed wireless data service.
The company distributes unlimited pre-paid and post-paid lines through
4000 outlets located at various places in and outside the Kathmandu
Valley.

10. 10
Services Provided
Basic services
 Voice call
 SMS service
Introduce d Services
 Blackberry,
 3G,
 Connect-browsing internet through a data card,
 EDGE/GPRS,
 Call Waiting,
 Call Forwarding,
 Conference Call,
 Voice Mail,
 Missed Calls Notification,
 SMS to e-mail, e-mail to SMS,
 USSD,
 Mobile Internet (GPRS/EGDE),
 Multimedia Messaging Services (MMS),
 Personalized Ring Back Tones (PRBT)
Other Services
 Value added Services

11. 11
Network Information
 Operator Name: Ncell Private Limited
 Network Name: Ncell
 Technology: GSM 900/1800
 Network Status: Live since September 2005

12. 12
Rapid expansion of Ncell's coverage
March 12, 2010 - 12:11 | by Nce ll
As thousands of new customers line up to take part in Ncell's Gift a Gift
campaign, mobile operator Spice Nepal is extending its coverage to many new
parts of the country.
Mr Pasi Koistinen, Chief Executive Officer of Spice Nepal says, “We are very
encouraged by the great interest in our Gift a Gift campaign, which is attracting
many new customers. The rapid expansion of our network is one way of
welcoming these customers by providing them with improved voice quality and
connectivity.”
Since May 2009 there has been a 16 percent increase in the proportion of
Nepal’s population coming within Mero Mobile’s operating area — an extra 4.5
million people — and a 7.5 percent increase in the area of the country covered.
The most recent figures show that the network now covers about 60 percent of
the population and around 22 percent of the total geographica l area. As of the
end of September, Spice Nepal, had more than 1.8 million subscribers.
Explains MrKoistine n: “In our commitme nt to offer the best mobile services in
Nepal, we are speeding up the rollout of our network across the country. Across
Nepal 400 professionals are working hard to install new towers and other
network equipment. Seventy percent of this team have been hired in Nepal.”
The Gift a Gift campaign was launched in October. Customers take part by
buying a Rs. 100 Mero Mobile recharge card from a participating outlet. They
also receive a gift-wrapped prepaid SIM card with a Rs. 15 balance, which can
be used by the customer or gifted to a friend or relative. The Rs. 15 bonus SIM
card can be spent on any Mero Mobile voice, data or value added service.
“Our campaign message is clear: We want our customers to share the Mero
Mobile experience with their friends and families. We want people to talk to
each other and we take great pride in providing them with the network to do
this,” added MrKoistine n.
Spice Nepal is owned by TeliaSonera, a Swedish-Finnish Telecommunications
Group. TeliaSonera operates in 21 countries in Europe and Asia and entered
Nepal in October 2008 to work in partnership with mobile operator Spice Nepal
Private Limited.

13. 13
Ncell introduces its New Year 2011
bonus offer – Ncell Fully Loaded
with 50 SMS and 50 MMS
December 26, 2010 - 16:41 | by Nce ll
The scheme –Ncell Fully Loaded, provides 50 SMS and 50 MMS in bonus upon
the activation of Ncell Pre-paid SIM Card ,The offer is valid from the 23rd of
December 2010 to 28th of February 2011
"Ncell Fully loaded" offer is for all the new and potential Ncell Pre-paid
subscribers all across the nation.
When a new Ncell Pre-paid SIM card is activated, the customer is entitled to
receive 50 SMS and 50 MMS in bonus.
This bonus offer can be used within the Ncell network only and also, the bonus
should be utilized within 30 days of SIM activation

14. 14
Ncell subscribers base broadens to
2.4 million
Posted by ktm2day.com
The number of subscribers to Ncell’s GSM mobile service went up by 0.6
million during the first quarter of 2010 bringing the total number of
TeliaSonera subscribers in Nepal to 2.4 million.
All the Eurasian markets including Nepal of TeliaSonera have registered
an increase. Growth was strongest in Uzbekistan with a rise of 2 million
subscriptions to 5.1 million. Kazakhstan posted a growth of 0.3 million
subscriptions.
The total number of subscriptions in the Eurasian consolidated operations
increased by 0.7 million subscriptions, according to a financial report of
TeliaSonera based on the first quarter.
Business area Eurasia countries comprise Nepal, Uzbekistan, Kazakhstan,
Azerbaijan, Tajikistan, Georgia and Moldova. The business area is also
responsible for developing TeliaSonera’s shareholding in Russian
MegaFon (44 percent) and Turkish Turkcell (38 percent). The main

15. 15
strategy is to create shareholder value by increasing mobile penetration
and introducing value added services in each respective country, states the
financial report. “Ncell subscription has increased because of better
network with better service and value added services,” said SanjuKoirala,
corporate communication manager of Ncell. “Customer trust has increased
after our re-branding.”
TeliaSonera had re-branded its operations in Nepal and Tajikistan to Ncell
and Tcell respectively in March 2010. The re-branding marks the
companies’ entrance into a new phase of dynamic development and will
allow new segments in the market to be targeted.
Following the re-branding from Mero Mobile to Ncell, the multinational
company has come up with a number of attractive schemes for ordinary
customers and corporate clients to expand its market.
The closed user group (CUG) targeted at the corporate segment, reduction
in the price of GPRS, introduction of lower international long distance
call rates and the recent launching of the cheapest handsets with Ncell
SIM cards are some examples of Ncell’s promotional moves.
“We have received a very good response from the handset scheme,” said
Koirala. She added that Ncell would be coming up with more attractive
offers for its customers in the upcoming fiscal year. Operation of 3G
mobile service, launch of Blackberry and customized package service for
corporate clients are also in the pipeline. (Source: ekantipur)

16. 16
Ncell Launched Nepal's Fastest
Internet Service
NCELL, the first private sector mobile operator of Nepal launched a new
data service- "NCELL CONNECT”. The service enables subscribers to
avail of a high speed internet connection up to 3.6 mbps with a USB data
card.
Packages:
 500 mb- nrs. 499 per month (3.6mbps)
 1000 mb- nrs. 899 per month (3.6mbps)
 5000 mb- nrs. 3999 per month (3.6mbps)
The service is available on both prepaid & postpaid basis through sim
card & specially designed data modem.

17. 17
Survey Questionnaire
For primary data, a survey was taken within the boundary of Kathmandu
College of Management premises from bachelor level students of age 17
to 28. The question format is as follows and the results are given below it.
Please CIRCLE the preferable answers and write opinions in the blank
space.
 Are you anNcell user? Yes/No
 If NO, would you prefer Ncell? Yes/No
 What do you think is the strongest feature of Ncell?
a) Good Network
b) Good Service (Ncellsub branches and booths available
everywhere)
c) Features and Facilities (Internet, MMS and so on)
d) Less Procedures to Obtain a Ncell SIM Card
e) If Others, Please Specify. __________________
 What do you think is the biggest defect of Ncell?
a) High Cost
b) Less Users (Many people do not prefer Ncell for its high cost)
c) High Inter-network Communication Cost (Ncell to Ntc and vice
versa)
d) Higher Number of Services – Higher Cost
e) If Others, Please Specify. __________________
 What would you recommend for Ncell?
a) Reduce Cost
b) Provide Better Services and Facilities Although Cost May
Increase
c) Provide Internet Services and Other Facilities Free of Cost
d) Offer Free SMS and MMS Every Month
e) If Others, Please Specify. __________________
 From the range of 1 to 10, how much would you rate Ncell in terms
of quality service? _________

18. 18
Results
Are you anNcell user? Yes/No
If NO, would you prefer Ncell?
Yes/No
What do you t hink is t he st rongest
feat ure of Ncell?
a) Good Net work
b) Good Service
c) Feat ures and Facilit ies
d) Less P rocedures t o Obt ain
a Ncell SIM Card
What do you t hink is t he biggest defect
of Ncell?
a) High Cost
b) Less Users
c) High Int er-net work
Communicat ion Cost
d) Higher Number of Services
– Higher Cost
Yes
No
Yes
No
a
b
c
d
a
b
c
d

19. 19
What would you recommend for Ncell?
a) Reduce Cost
b) P rovide Bet t er Services
and Facilit ies Alt hough
Cost May Increase
c) P rovide Int ernet Services
and Ot her Facilit ies Free
of Cost
d) Offer Free SMS and MMS
Every Mont h
From t he range of 1 t o 10, how much
would you rat e Ncell in t erms of qualit y
service? _________
a
b
c
d
1
2
3
4
5
6
7
8
9
10

20. 20
Bibliography
http://en.wikipe dia.org/wiki/Nce ll
http://www.nce ll.com.np
http://www.nce ll.c om.np/press/mero-mobile-rebra nds-nce ll
http://www.nce ll.c om.np/news/nce ll-introduces-its-new-year-2011
http://www.nce ll.c om.np/press/rapid -expansion-nce lls-covera ge
http://www.tech.aa karpost.c om/.../ nce ll-la unc hed-ne pa ls-fastest-internet.html
http://www.ktm2day.com

21. 21
Contact Information
AyushmanTamrakar
Kathmandu College of Management
BBA 1st Semester, Section B
Email Address: tamrakar_ayush@yahoo.c om
Mobile no. 9841122159
SupriyaTamang
Kathmandu College of Management
BBA 1st Semester, Section B
Email Address:supriyatmg@gmail.com
Mobile no. 9803004002
Harman Singh
Kathmandu College of Management
BBA 1st Semester, Section B
Email Address: harmanato@yahoo.com
Mobile no. 98033203234
BilabSube di
Kathmandu College of Management
BBA 1st Semester, Section B
Email Address:bilav_snoop@ yahoo.com
Mobile no. 9851022920

22. 22