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SNAPDEAL BUSINESS AND OPERATION
- 2. INDEX 1. EXECUTIVE SUMMARY 2.INTRODUCTION 3. MISSION & VISION 4. OBJECTIVES 5. PROBLEM STATEMENT 6. BUSINESS PREPOSITION 7. SWOT ANALYSIS 8. MARKET STARTEGY 9. ORGANISATIONAL PLAN 10. FINANCIAL PLAN 11. PROFITABILITY 12. ECONOMIC IMPACT 13. PRESENT STATUS
- 3. INTRODUCTION… • Snap dealis an Indian E-commerce company. • Its head quarters is in New Delhi, India. • The company was started by Kunal Bahle & Rohit Bansal in February 2010. • Snap deal had 3 lakh sellers over 30 million products.
- 4. MISSION & VISION •Snap deal’s mission is to create life changing experiences for small business in India’s retail industry. • Aims at making life fun for consumers. • And its vision is to create India’s most powerful digital commerce ecosystem that creates life changing experiences for buyers & sellers.
- 5. OUR OBJECTIVE The majorobjective of snap deal is to maximize its out reach across the online network. • Offer best online deals, discounts, & offers. • Goods efforts on marketing & promotion of its products.
- 6. SWOT ANALYSIS 1. STRENGTH •Innovative & good branding • Vast network of retailers • Excellent service • Wide range of deals & transactions to choose from. 2. WEAKNESS • Services not available in all cities. • Dependence on internet.
- 7. MARKET STRATEGY • Snapdeal'sunique programs for the user : • “GET YOUR 1ST DEAL FREE”. • Same Day delivery • Credibility through TrustPay • customer comes back to you
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- 9. ORGANISATIONAL PLAN • Itmeans the end result of the process of setting medium & long objectives for an organization & then developing a strategy to accomplish those goals..
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- 12. FINANCIAL PLAN Snap dealhas received 7 rounds of funding… 1. In January, 2011 snap deal received a funding of $ 12 million from nexus venture partners& venture partners. 2. In July, 2011 the company raised a further $45 million from Bessemer Venture Partners. 3. Snap deal then raised a 3rd round of funding worth $ 50 million from EBay. 4. Snap deal then raised a 4th round of funding of $133 million on February 2014 by EBay.
- 13. 5. Snap dealreceived 5th round of funding of $105 million in May 2014 by Blackrock, Temasek Holdings & other. 6. In October, 2014 snap deal received $647 million by Soft bank. 7. Snap deal received its 7th round of fund in august 2015 by Ali Baba Group, Foxconn & Soft bank of $500 million.
- 14. SHARE HOLDERS OFSNAPDEAL % SHARE HOLDING, Starfish (soft bank), 32.60% % SHARE HOLDING, Kalaari, 13.70% % SHARE HOLDING, Nexus, 12.30% % SHARE HOLDING, Ebay, 9.30% % SHARE HOLDING, Kunal Bahle, 5.20% % SHARE HOLDING, Bessemer, 4% % SHARE HOLDING, Rohit Bansal, 3.30% % SHARE HOLDING, Donearn investment, 3% % SHARE HOLDING, Myriad opportunities, 2% % SHARE HOLDING, Intel capital, 1.50% % SHARE HOLDING, Tybourne equity master fund, 1.40% % SHARE HOLDING, Pi opportunities, 1.40% % SHARE HOLDING, Kenneth glass, 1.30% Chart Title Starfish (soft bank) Kalaari Nexus Ebay Kunal Bahle Bessemer Rohit Bansal
- 15. PROFITABILITY • EMPLOYEES :1001– 5000 EMPLOYEES • REVENUE :$500 MILLION - $1BILLION PER YR • PRODUCTS :30 MILLION+ • MARKET REACH: 6000 TOWNS & CITIES
- 16. MARKET SHARE SNAP DEALV/S OTHERS COMPANY, FLIPKART, 45%, 54% COMPANY, SNAP DEAL, 26%, 31% COMPANY, AMAZON, 12%, 15% Chart Title FLIPKART SNAP DEAL AMAZON COMPANY NO.OF CATEGORIES REGISTERED USERS AMAZON 28 NA FLIPKART 70 18 MILLION SNAP DEAL 500 25 MILLION
- 17. ECONOMIC IMPACT • POSITIVEEFFECTS Consumers are buying a lot of snap deals products which brings money in the economy. Because of snap deal many people get employed. • NEGATIVE EFFECT Decrease in the business for its competitors.
- 18. PRESENT STATUS By sellingobjectives & estimating strategies today “snap deal is India’s largest online market place.”
- 22. SPECIAL THANKS TO: ASPIRE (The INTER INSTUTIONAL BUSINESS MODEL COMPETITION )
- 23. PRESENTED BY: RICHA RAJ RADHIKAJALAN ( BIRLA INSTITUTE OF TECHNOLOGY)