Nature scope of business communication ppt 00923006902338

2. Nature & Scope of
Business
Communication

3. Firstly we will discuss about
What is
Business
Communication

4. • Business communication is
communication that promotes a
product, service, marketing, or
organization; relays information
within a business; or functions as
an official statement from a
company.

5. could be intentional and
 It is a process.
 It is inevitable.
 Meaning based.
 Communication
unintentional.
 Communication is systematic.
 A two-way traffic.

6. o Communication is a social process.
o A dynamic process.
o Continuous process.
o Communication involves interaction
and transaction.
o It is spiraling process.

7. oIt is contextual.
oNeeds proper understanding.
oLeads achievement of the organizational
objective.
oDispels misunderstanding.
oIt shares thoughts and ideas, which
produce response.
oIt is the life blood of the business.

8. The scope of communication
includes:
• Information Sharing :
target• To transmit information from a source to
individuals or groups.
• Information can be:
• - policies and rules
 Changes and development in the organization.
 Special rewards and awards.
 Settlements with the union.
 Major changes in the organization.

9. • Feedback :
• Give feedback to employees on their achievements
 To the departments on their performance.
 Higher management on the fulfillment of goals.
• Control :
• Information is transmitted to ensure that plans
are being carried out according to the original
design. Communication helps to ensuring such
control.

10. communication helps to
• Problem-Solving :
• In many cases
solving problems.
• Many meetings are held between the
management and the unions on some issues
to find solution.
• Alternative solutions may be held to solve a
problem and evolve a consensus.

11. • Influence :
• Information is power. One purpose of communication is
to influence people.
• Group Building :
• Communication helps in building relationships. If
communication breaks down the group may breakdown.
• Decision-Making :
• For arriving at a decision several kinds of
communication are needed