ITS TOO EASY

1. Welcome to our presentation

2. Topic: business communication
• Name of group members

3. Making a difference…

4. Introduction
• Business communication is nothing but, the communication among the
people in the organization for the purpose of carrying out the business
activities. So Business Communication is any communication used to make
decisions, planning, directing, to promote a product, service, or
organization – with the objective of making sale and managing and
controlling the organization.
• In business communication, message is conveyed through various channels
of communication including internet, print (publications), radio, television,
outdoor, and word of mouth. In business, communication is considered core
among business.

5. Methods of Data Collection
• Our data collection method was a bit complicated. As the elements
required for the report can be private or confidential, we had to
face difficulties to gather all data that are required for making this
report. We have tried almost all means of data collection.
•
• Primary Data Collection:
• Primary data are that which we collected directly from the
organization. These information aren’t in the websites or any book.
We got primary data from these following methods:
• 1. Telephone interviews
• 2. Face-to-face interviews

6. • Secondary Data Collection:
• Primary data are that which we collected indirectly
outside of the organization. We got secondary
data from these following methods:
1. Websites
2. Newspapers
3. Reference Book

8. Types of Communication
• Internal-operational communication
• Internal-operational communication is that type of
communication which consists the communications that
directly relates to achieving the organization’s work goal.
• It also refers to the communications within the organization
and among the people working inside the organization.
• Internal-operational communication goes in 2 ways:
1. Formal Communication
2. Informal Communication

9. • Internal-operational communication
• Formal communication occurs in 2 ways:
1. Downward communication
2. Upward communication
• Informal communication occurs in 4 ways:
1. Upward communication
2. Downward communication
3. Horizontal communication
4. Grapevine communication.

10. • Formal Communication In Banglalink
• Formal communication is the structured communication which is
the most important type of communication in an organization.
Formal communications are directly related with organizational
goals, rules and regulations. Planning, directing, decision making,
controlling – these major tasks are accomplished through formal
communication.
• Formal communication occurs in 2 ways:- 1) Downward
communication
• 2) Upward communication

11. • On this Organogram the bold lines from CEO to Managers are the formal
line of communication. The employees on these formal lines have to
maintain a chain of command in upward or downward communication.
• In Banglalink we found 2 types of formal communication, these are:-
1. Oral communication
2. Written communication.
• Oral communications take place in staff meetings, group meetings,
department meetings, monthly or yearly conferences and seminars.
• Written communications are accomplished by email, memorandums,
company newsletters, reports, official orders and notices ets.

12. • Informal Communication in Banglalink
• Informal Communication does not follow any
default structure. It can be:-
1. Upward
2. Downward
3. Horizontal and
4. Grapevine

13. • Grapevine Communication
• Grapevine communication is an important
type of informal communication. It has no
default structure. Anyone of the organization
can communicate with anyone. It generally
spreads through rumors and gossips.

14. • External Communications
• External-Operational Communications are
structured communication with the people out
side the organization to achieve the
organizational goal. Communications of
organizational people with the customers,
suppliers, Service Company, government,
investors are the External-Operational
Communication. External-Operational
Communication in Banglalink is mainly formal
communication.

15. • Image management
• Image management is one of the
company's most relevant concerns, not
only because of its own presentation, but
also because it is considered to be a
success-factor.

16. • Legal affairs
• All communications and dealings with Governmental and legal authorities
related to VAT, TAX and other legal issues are dealt by Legal affairs
department. This is very important part of external communication.
• Customer care
• Customers are the most important stakeholders of an organization.
Considering that Banglalink has a separate customer care department
(CCD) for giving complete support to the customers.
• Public Relation
• Banglalink has a public relation department to maintain effective
communication with the suppliers, dealers, owners & shareholders,
auditors and other stake holders.
• Advertisement
• Advertisement is one of the most important element of External
operational communication. Banglalink is very strong in this sector.

18. Diagram: External Communications

19. Recommendations
 The official website should be more enriched with all types of data
that stakeholders need.
 At Customer care center, the customer care executives should have
more positive manner for providing support to customers.
 Employees should be more aware of company’s privacy policies, so
that they don’t mix up restricted and unrestricted things.
 Banglalink should sponsor more to promote itself.
 Paper used for contract signing and other purposes, should be
designed more professionally.

20. Suggestions
 Can hire professional and expert web developers to
develop Banglalink’s official website.
 Number of Customer care points can be increased.
 In written communication, they can use non camouflaged
and non sexist words and the memorandum and office
orders can be written in easiest way so that they can be
easily understandable to all.
 Can sponsor sports and cultural events to improve
organization’s image to customers.
 Can publish not only the annual reports, but also some
others magazines or journal containing information that are
needed to students and other stakeholders.

21. Conclusion
• By preparing this Report on Communication Process of
Banglalink, we achieved very important knowledge
about Communication systems inside and outside of an
organization. It also helped us to implement this
knowledge in our practical life. As we chose Banglalink
as our company to analyze their communication
system, we can say at last that Banglalink as the second
largest telecom industry in Bangladesh is obviously
careful about it’s communication system. But, if the
points we suggested are followed by Banglalink, we
hope their communication system will be more
effective and stronger.