a.k.a. "Don't Push the River '09" a.k.a. 5 aspects of effective networks Presentation for projects in the Digital Media and Learning Competition.

1. Using social networks to promote your cause a.k.a. “Don’t push the river, it flows by itself.” Ruby Sinreich Director of New Media Strategy

2. MySpace and Facebook didn’t invent social networks.

3. We already had “social marketing” too. So... what makes networks into “swarms?”

5. Strong social ties Personal relationships Trust Awareness 1

6. Meetups, conferences, parties http://environment.meetup.com http://www.flickr.com/photos/rbucich/3623885548

7. Online social networks (duh)

8. Common story Shared language Collective narrative 2

9. Community-created ad messages After 1100 entries and more than 5.5 million total votes cast, the results are in. From among 15 amazing finalists, a panel of top filmmakers, artists, musicians, and progressive heroes picked the winning ad, "Obamacan." www.obamain30seconds.org & www.bushin30seconds.org

10. Collective editing, hive mind?

11. Being unique… together www.friendsforpeace.org & www.sorryeverybody.com

13. Feeds (Facebook, RSS, etc.)

14. Blogs build community, not just online http://www.dailyKOS.com

15. Netroots Nation on the web, in Second Life, & in person

16. Culture of sharing Data, information Skills & expertise Money Space 4

17. Sharing knowledge http://en.wikipedia.org/wiki/Climate_change

18. Sharing skillz to make great software

19. Network awareness Feeling like a member Knowing what the network is for 5

20. Flash mobs for fun and advocacy London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco”

22. Examples

23. Twitter: socialblogsharingmobilenetwork

24. “ You lie!” In the week after Wilson's outburst, Miller had raised $1.6 million, about three times his 2008 campaign, while Wilson raised $1.8 million. - Wikipedia The Democratic National Committee reportedly raised $1 million the day after Obama's speech, a haul credited in part to outrage over Wilson's outburst. - Newsweek