Uploaded byBrian Tiong
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Y&R Conference
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
