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 Largest mammal on earth
 108 feet long & weighs 200 tons
 Can be heard 1000 miles away
 Gains 30 pounds a day and doubles its
  size in its first six months of life
Sound familiar
Biggest site on earth
Gains 30+ million new members monthly
SOURCE: Comscore MediaMetrix, Hitwise, Facebook.com, Checkfacebook.com. August 2010.
As of August 2010
Facebook is the no.1 site
for time spent online.
As of July 2011 Time Spent
online in Jordan - IPSOS
As of July 2011 preferred
social network - IPSOS




                    Twitter
As of July 2011 Time Spent
online in Jordan - IPSOS




   Half time spent online by Jordanians is
    spent on social media or consuming
    media

   This is consistent across all income
    segments

   Twitter is the preferred social network
    (contrary to global trends)
As of July 2011 Time Spent
online by region -
comScore Media Metrix
Social network
penetration amoung
worldwide demographic
groups- comScore Media
Metrix




                          Jordan has near
                           30% Facebook
                         penetration overall
And that's only
  Facebook
There are others closing the gap
 Large following
 Cross demographic reach
 Greater reach per £ spent as opposed to
  conventional marketing
 Targeted audiences
 Opportunity to develop product
  champions
Social media
marketing industry
report 2010




Survey question
for marketers:
“how has social
media helped
your marketing
efforts?”
 Initiating dialogue    Develop tools to
  with potential          share and distribute
  customers               branded content
 Offer meaningful       Use plug-in to
  content to enhance      ‘socialise’ web
  product or service      experiences
  ownership
  experience
SOURCE: Marketaire, http://bit.ly/market_art_090311 . March 2011.
Its about creating
 a word of mouth
     marketing
 platform for your
      brand
Creating an
 emotional
connection
A meaningful
  dialogue

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