This is the deck from the Big Data and Social Insights breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
These are the slides from the breakout session on Chatter Communities from the Becoming a Customer Company event. The event took place at the Metropolitan Ballroom in Minneapolis on July 17th, 2013. For more information, head to magnet360.com
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
This is the keynote address from the July 17th, 2013 Becoming a Customer Company event. This was a co-sponsored event by Magnet 360, salesforce.com, and Marketo. This presentation includes slides as presented by Peter Coffee, Andy MacMillan, Scott Litman, and Jeremiah Owyang.
This is the Sales and Service Clouds presentation from the Becoming a Customer Company event on July 17th, 2013. This event was co-sponsored by Magnet 360, salesforce.com, and Marketo.
Marketing Automation + Communities = Customer Love Magnet 360
Slides from Magnet 360's Marketing Automation + Communities = Customer Love NYC event on July 15, 2004. Featured speakers include Eric Scheel (CTO, Magnet 360) and Dave Wisdom (Senior Business Consultant, Studio Orange at ExactTarget)
These are the slides from the breakout session on Chatter Communities from the Becoming a Customer Company event. The event took place at the Metropolitan Ballroom in Minneapolis on July 17th, 2013. For more information, head to magnet360.com
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
This is the keynote address from the July 17th, 2013 Becoming a Customer Company event. This was a co-sponsored event by Magnet 360, salesforce.com, and Marketo. This presentation includes slides as presented by Peter Coffee, Andy MacMillan, Scott Litman, and Jeremiah Owyang.
This is the Sales and Service Clouds presentation from the Becoming a Customer Company event on July 17th, 2013. This event was co-sponsored by Magnet 360, salesforce.com, and Marketo.
Marketing Automation + Communities = Customer Love Magnet 360
Slides from Magnet 360's Marketing Automation + Communities = Customer Love NYC event on July 15, 2004. Featured speakers include Eric Scheel (CTO, Magnet 360) and Dave Wisdom (Senior Business Consultant, Studio Orange at ExactTarget)
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
Platform Pioneer Executive Symposium: How 3M & Z-Tech (Part of AB InBev) Tran...Mirakl
Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models.
Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience.
In this Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. You’ll learn:
- Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation
- How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience
- Actionable takeaways from executives who have been in your shoes when considering a marketplace launch
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
The report HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED Company Profile is a detailed document covered company’s Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation.
Avail Sample of the report for more information @
https://www.researchcosmos.com/request/harman-international-industries-incorporated-company-profile-overview-history-swot-analysis-pr/2317093
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
The State of Software Buying: From SMB to Enterprise with G2's CMOsaastr
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike.
G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise buyers represented on G2.com. Amanda will unveil the data and discuss these new findings:
- How to adapt the marketing playbook when buyers are in the driver's seat
- Why sales and marketing teams must focus on education before selling.
- How software buying is evolving to be a team sport
- How the influx of new products and resources makes trust more difficult to establish, while expectations for software companies remain high.
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
Platform Pioneer Executive Symposium: How 3M & Z-Tech (Part of AB InBev) Tran...Mirakl
Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models.
Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience.
In this Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. You’ll learn:
- Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation
- How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience
- Actionable takeaways from executives who have been in your shoes when considering a marketplace launch
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
The report HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED Company Profile is a detailed document covered company’s Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation.
Avail Sample of the report for more information @
https://www.researchcosmos.com/request/harman-international-industries-incorporated-company-profile-overview-history-swot-analysis-pr/2317093
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
The State of Software Buying: From SMB to Enterprise with G2's CMOsaastr
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike.
G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise buyers represented on G2.com. Amanda will unveil the data and discuss these new findings:
- How to adapt the marketing playbook when buyers are in the driver's seat
- Why sales and marketing teams must focus on education before selling.
- How software buying is evolving to be a team sport
- How the influx of new products and resources makes trust more difficult to establish, while expectations for software companies remain high.
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
Social Supply Chain and Sales Pipeline BridgeSteelwedge
Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Have in Common?
Undoubtedly, you have a lot of good information in your CRM system. But do you know how to best leverage it to manage your entire business, from Sales to Supply to Finance?
Join Bruce Richardson, Chief Enterprise Strategist at salesforce.com for the webinar, "Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance - What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Your Have in Common?"
This webinar will provide guidance on how to fill the "missing link" in your sales and operations planning (S&OP) process-leveraging the intelligence contained in your sales pipeline to inform your consensus demand planning process. This is an important step towards the Social Supply Chain. Bruce will explain how you can:
1. Evolve your operations into a Social Supply Chain
2. Aggregate pipeline information for supply/demand balancing and operations planning decisions
3. Provide visibility and insight into significant pipeline assumptions, expectations and changes
4. Translate pipeline confidence into accurate revenue and margin projections for better Integrated Business Planning (IBP)
To learn more about S&OP or IBP please visit: http://www.steelwedge.com/solutions/
Marketing with Infographics for Fun and Profit - Creative, Writing, and DesignAndrew Melchior
My recent slide deck from my presentation at Dreamforce 2013 on Marketing with Infographics for Fun and Profit. I cover the process we use at Avalaunch Media to handle the creative, writing, and design of Infographics.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Solo Admins: Getting Your Work Noticed - Kerry Townsend & Jodi WagnerSalesforce Admins
As a Solo #AwesomeAdmin, you are already technically gifted and detail-oriented, but maybe Sales and Marketing is not your thing (especially when it comes to yourself). Join us to learn how to get your work noticed as a Solo Admin. You will get practical tips on how to develop a personal marketing communication plan with examples of tactics which will both drive user adoption and boost your career prospects!
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
Being a High Performing Sales Organization Requires a Hard Reset on Conventio...Dennis Stoutjesdijk
Regardless of what has worked in the past, the unintended consequences of both technology advancement and buyer behavior is wreaking havoc on sales organizations. Whether you have a small sales force or a highly complex go to market strategy, there is no avoiding the reality that how we sell has forever changed. Tiffani will challenge conventional thinking, pushing sales to a more customer driven mindset and away from an internal productivity and performance based management style and outline what she thinks the modern sales force will look like in the future.
There are usually 3 or 4 decision makers involved in the purchase of a managed service. These people can be CIO, CISO, Network manager, Operations managers, security architect, procurement and finance. How can you work out the titles of the people in existing large companies who were the decision makers / influencers so you sought out the right people to market to?
This presentation gives a brief overview of what a 100 day complex sales marketing consultancy plan would look like.
Marketing Automation + Communities= Customer Love Chicago Magnet 360
In the simplest sense, everything in marketing and sales comes down to two key challenges: attraction and engagement. Smart business leaders are always looking for ways to improve both.
Leading the pack on “latest and greatest” technology solutions: Marketing Automation and Communities. But these solutions are not meant to exist on islands. They are made for each other. And bringing them together helps bring your customers closer to your brand.
Join us for an afternoon of love: between technologies, and between you and your customers. Hear from Magnet 360 and salesforce.com experts as they demonstrate the connective power between Marketing Automation and Communities to:
Attract customers with personalized, relevant messaging,
Engage customers and partners with rich and essential content and tools,
Retain and grow valuable relationships by integrating marketing, sales, and service.
Speakers Patrick Hirigoyen and Eric Scheel (CTO, Magnet 360)
Having a social business presence is critical, but empowering employees to engage with your community on behalf of the brand can sometimes be intimidating. Join us as we learn how to encourage good employee judgement, while leveraging best-of-breed technology to enable social communities that drive engagement in a managed environment.
Topics on the agenda will include:
/// Social Stories: Amazing accounts of social crisis and redemption
/// Managing the line between brand and personal reputation
/// Social governance and special considerations for regulated industries
/// Salesforce Communities: A powerful tool for guiding social interactions (overview and short demo)
Join Magnet 360′s Customer Experience thought-leaders as they discuss the value of user experience strategy and design to engage customers, change behaviors, and deepen the individual’s relationship with your brand.
Magnet 360 iSeries: Mobilizing the Customer Experience. The power and potenti...Magnet 360
Salesforce1 was the talk of Dreamforce. But what does it mean for your organization and your customers? Join us for a deeper dive into salesforce.com’s most compelling platform innovation yet. Hear perspective from Magnet 360 consultants about how Salesforce1 will help you connect in new ways with your customers and the next generation of apps and devices.
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
Un-Silo your Social- Salesforce FastForward LA event Magnet 360
Rob Silas, Magnet 360 Senior Director, Marketing Cloud Practice, explains the importance of Un-Siloing your social practices.
Description:
How do we turn social activity into business outcomes, and business outcomes that we can measure?
Those of you that think trying to accomplish this is difficult, you are not alone…
Turning social into insights, action, and return IS hard to do, CMOs are disconnected from the reality of social media. They don’t understand the real time, the emotion, and the opportunity to connect with people.
But this can be solved, and we can solve it! The keys are People, Process, and Technology. Social is agile, and this presentation helps explain and provides steps to make it that way in your organization.
In a world that collaborates through social networks, how equipped our your teams to join the conversations? Your employees are your biggest brand advocates, and it is important to help them learn the skills and content to grow your brand.
Magnet 360 presents, "The How and Why of Twitter", an overview of personal and professional uses of the social media tool, along with set-up, privacy settings, and common practices. This presentation was crafted for new users to understand how Twitter functions, and the benefits that can be provided through being apart of the Twitter eco-system.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. SAFE HARBOR
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report
on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does
not intend to update these forward-looking statements.
3. PRESENTERS—ROB SILAS
• Over 20 years of experience
in using data to drive strategy
• Founder of Numerical Truth,
Insights and Analytics
consultancy
• Areas of expertise: delivering
insights from marketing, CRM,
web analytics, and social
data, both structured and
unstructured
Rob Pix Here
4. WHEN YOU LEAVE TODAY, YOU WILL:
• Be able to identify the ―low hanging fruit‖ for Big
Data success at your company
• Know that Big Data success requires a plan tied
to business objectives, the ability to provide
insights, and leadership that understands both
• Hear examples of how companies are having
success with Big Data
5. AGENDA
• What is Big Data?
• The Value of Social Big Data
• Necessary for Success: Planning, Insights, the
Leader
• Using Big Data to Become a Customer
Company
• Case Studies
• Takeaways
6. WHAT IS BIG DATA?
Lisa Rosen
―Masses of data
that you don’t
know what to do
with‖
Svetlana Sicular
―Big data‖ is high-volume, -
velocity and -variety
information assets that
demand cost-effective,
innovative forms of
information processing for
enhanced insight and
decision making.
13. NECESSARY FOR SUCCESS: PLANNING
Strategic
Planning
Sales
Marketing
Innovation
Customer
Service
• Industry
• Competitors
• Hot topics
• Trends
• Purchase intent
• Lead gen
• Funnel analysis
• Brand perception
• Brand reach
• Content strategy
• Product Development
• New opportunities
• Desired features
• Issue resolution
• Product performance
• Support trends
Insights
Business Value
14. • Insights =
relating data
findings to
business issues
• Need to look
deeper into data
to find insights:
use advanced
technology and
―creative‖
analysis
NECESSARY FOR SUCCESS: INSIGHTS
15. • Use the Analysis—Insights Framework:
- What: reporting on the numbers
- So What: practical application to a business
need/situation
- Now What: the actions to take based on the
analysis
NECESSARY FOR SUCCESS: INSIGHTS
16. NECESSARY FOR SUCCESS: THE LEADER
But asking Big Data the right questions isn’t just a new practice to
add to the management to-do list. Pulling it off requires a rethinking of
the manager’s role entirely. We’ve traditionally thought of
management as the discipline of managing people and
managing the business. Now it’s time to add “managing our
understanding” to the job description.
Ben Elowitz
CEO, Wetpaint
AllThingsD, 5/20/13
When it comes to dealing with Big Data, our skills haven’t evolved
as fast as our capacity. We all have a functional specialty, whether it
be content creation or distribution or sales or management — so
whose job is it to ask the right questions of the data? Big insights
and actions aren’t led by a data scientist; they are led by an
executive who has an integrated view of customers, products,
distribution and sales.
18. 79% of all Fresh
Take conversations
from women; most
commonly aged 25-
34
Fresh Take has 19%
share of voice (4,674
mentions). When
filtered for the voice of
the consumer, Fresh
Take has a 37%
share of voice
(2nd highest ).
Demographic
January 2012, there
have been 24,600
total posts around
Fresh Take and
competitors’ brands
Consumer
VoiceTotal
Post
Volume
OVERVIEW
19. RECAP OF FOUR SEGMENTS
Advance
Taste and Time
Innovator
Outcome and Taste
Oh That’s Cool
Skill and Wow Factor
Novice
Time and Skill Level
Novice
Oh That’s Cool
Innovator Advanced
22. Is a group of
consumers that has a
need for a product
that is fast, easy,
simple, and cheap.
Cooking
Is a
Chore
Time
Price
8% at Launch 54% over time
NOVICE SEGMENT
23. This group is
looking for a simple,
cheap, fast, easy
product with fail
proof recipes.
Any negative
conversations from
this segment will be
focused on price—
they tend to be more
of a transactional
buyer
TIME
PRICE
Shops for products
that are tailored to
their inexperience in
the kitchen
Cooking
Is a
Chore
NOVICE KEY FACTORS
24. ―Cooking is not one of my favorite things. But,
give me something to make is simple, quick
and tasty and I’m all for it! If it’s a meal that my
family likes, even better. ‖
Connie Roberts –Blogger
http://brainfoggles.com, November 21, 2012
PROFILE OF A NOVICE
28. SUMMARY
• Technology is critical to the success of Big Data,
but just as important are:
– Tying outcomes derived from data to business
objectives
– Having the talent and infrastructure to find and
socialize insights
– Leadership that understands the opportunities and is
willing to take risks
• Leading brands are using Social Big Data every
day to improve engagement and find new
opportunities to surprise and delight customers
29. LOW HANGING FRUIT FOR BIG DATA
• Social data, especially conversational data, is a
good place to start Big Data efforts
• Technology exists to support it, and there are
plenty of opportunities to:
– Provide deep insights to drive strategies
– Listen to conversations at scale and create scalable
engagement strategies
• Start by assessing current social data initiatives
• Define most valuable Use Cases, other
supporting data available, and get started!
30. PLANNING YOUR SOCIAL MEDIA EFFORTS
• Know your business KPIs to the results level
• What are the Use Cases that will best support
the KPIs?
• How committed to Social are your C-level
execs? Do they understand the impact of ―Good
Data‖ and how to use it?
• What actions/activities are you doing around
Social Media today?
31. LEARN FROM OTHERS’ EFFORTS
• Dove: used social data to measure and optimize
their social media efforts
• Kraft: created new segments for engagement
and increasing repeat purchases
• Common themes:
– Willingness to take risks
– Put systems in place to scale data collection and
engagement
– Put resources in place to get key insights quickly and
take action (optimize)