Over the past few decades social networking connections through individuals and open publishing in general have rapidly became a popular tool for maintaining relationships, communicating and expanding businesses. Individuals invest hours in building social capital and their social identify (SID) via online engagements. We present a methodology to quantify the multitude of artifacts that can be derived from online social engagements and develop a framework that measures the value of an individual's online social engagements. ASID value is used to deliver a score for each individual user; a score that will assist you in understanding your return on investment (ROI)and social capital from your online social networking activities. The framework creates a score to support and determine which specific engagements add and increase your personal value chain. This score can provide benefit to users for career, personal, and business opportunities.
Social Network Analysis is a range of techniques, methods and visualisation of connections between people and network content.
We implement this methodology in an innovative way, and fully integrated with our BrandCare software.
In the Twitter Social Network Analysis feature, everything which is monitored, tagged or classified within the platform can generate network visualisations.
Deriving Business Value from Social NetworksInfosys
How do some people sway public opinion where others fail? What's the secret behind personal influence? How important are connections? These have become all-important questions in our age of social networking. Social networks have expanded the influence of connections to unimaginable proportions. Clearly, there is business value to be derived from networks. It's no wonder then that the science of social networks has kindled interest among industry think tanks and corporate executives.Read more: http://bit.ly/Njs9MX
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version" MSP Digital Marketing
Donor behaviors have changed. So too have media formats and communications technologies. Most nonprofits feel they should get more from their social media efforts, but they've not evolved their approach plans as yet. Here are some pointers for modernizing the social media and cross media communications plan. If you'd like our help in any way I am more than HAPPY to elaborate on any of these points.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
The document discusses perspectives on personal data and its use in the modern age. It notes that most organizations currently have little capability for big data, while most data is now created through machine interactions rather than direct human input. Personal data can be volunteered, observed, or inferred without individuals' awareness. Data only has value when combined with context and understanding to create knowledge and identify patterns. New perspectives are needed that engage individuals in understanding how their data creates value and that balance innovation and individual protection. Social media is discussed as a way to influence others rather than just communicate. Equipping individuals with the same analytics tools as large companies/governments could help create mutual understanding and value across relationships.
An effective on-site social optimization strategy consists of three key components: social connectivity, the connected experience, and social analytics. Social connectivity involves connecting a site to social networks like Facebook, Twitter, and LinkedIn using their APIs. This allows users to register using their social identities and share content. The connected experience enhances how users can share and interact socially on the site. Social analytics analyzes the results to improve the social business strategy and see returns from increased traffic, sales, and brand awareness.
Social media metrics & analytics social media metrics & analyticsAllan Meira
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help find communities and highlight important connections between users. Overall, the text provides an overview of different analytical tools for understanding user engagement and impact across social media.
One of a few very well researched and written reports on social media. The writers align social to various elements of the customer journey ensuring context throughout. So good stats in here too. Worth the read. [I've made a few highlights to the areas I believe are most pertinent].
Social Network Analysis is a range of techniques, methods and visualisation of connections between people and network content.
We implement this methodology in an innovative way, and fully integrated with our BrandCare software.
In the Twitter Social Network Analysis feature, everything which is monitored, tagged or classified within the platform can generate network visualisations.
Deriving Business Value from Social NetworksInfosys
How do some people sway public opinion where others fail? What's the secret behind personal influence? How important are connections? These have become all-important questions in our age of social networking. Social networks have expanded the influence of connections to unimaginable proportions. Clearly, there is business value to be derived from networks. It's no wonder then that the science of social networks has kindled interest among industry think tanks and corporate executives.Read more: http://bit.ly/Njs9MX
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version" MSP Digital Marketing
Donor behaviors have changed. So too have media formats and communications technologies. Most nonprofits feel they should get more from their social media efforts, but they've not evolved their approach plans as yet. Here are some pointers for modernizing the social media and cross media communications plan. If you'd like our help in any way I am more than HAPPY to elaborate on any of these points.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
The document discusses perspectives on personal data and its use in the modern age. It notes that most organizations currently have little capability for big data, while most data is now created through machine interactions rather than direct human input. Personal data can be volunteered, observed, or inferred without individuals' awareness. Data only has value when combined with context and understanding to create knowledge and identify patterns. New perspectives are needed that engage individuals in understanding how their data creates value and that balance innovation and individual protection. Social media is discussed as a way to influence others rather than just communicate. Equipping individuals with the same analytics tools as large companies/governments could help create mutual understanding and value across relationships.
An effective on-site social optimization strategy consists of three key components: social connectivity, the connected experience, and social analytics. Social connectivity involves connecting a site to social networks like Facebook, Twitter, and LinkedIn using their APIs. This allows users to register using their social identities and share content. The connected experience enhances how users can share and interact socially on the site. Social analytics analyzes the results to improve the social business strategy and see returns from increased traffic, sales, and brand awareness.
Social media metrics & analytics social media metrics & analyticsAllan Meira
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help find communities and highlight important connections between users. Overall, the text provides an overview of different analytical tools for understanding user engagement and impact across social media.
One of a few very well researched and written reports on social media. The writers align social to various elements of the customer journey ensuring context throughout. So good stats in here too. Worth the read. [I've made a few highlights to the areas I believe are most pertinent].
Presentation to WARC and ESOMAR digital conference on Web2.0. Processes for research innovation, technology and collective intelligence.
Dr Mariann Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.
I wrote this Audit as a group assessment in one of my university courses, PR Strategy, During this process my group and I had to work closely with the organisation and provide them with information about how we believe they could improve. The name of the organisation has been replaced with Organisation X or X to respect the organisation's privacy.
Cultivating professional communities of teachers and practitioners through So...Maria Ranieri
This document summarizes a study on the use of social networking sites to cultivate online professional communities of teachers. The study involved surveying and interviewing 10 managers of these communities. Key findings include that most managers are over 40 years old and use Facebook and other social media tools daily. The communities have hundreds to thousands of members from educational backgrounds and are used to share resources and foster discussion around topics of interest. Managers cite benefits like increased sharing, visibility, and networking and work to cultivate discussions and resolve conflicts within the communities. The researchers identify areas for further investigation such as mobile social networking practices and mechanisms for establishing personal credibility online.
XXX provides volunteer recruitment services to non-profit organizations. A strategic communication audit identified two key issues - lack of information about XXX's services and lack of client retention. XXX's current strategies like social media and website focus only on volunteers and do not address communication needs. The report recommends a membership rebranding with tiered access levels, a feedback system for clients, a client newsletter, website redesign, social media tools, and media relations to increase awareness, retention and growth.
This document summarizes and evaluates several leading social media influence metrics, including Klout and PeerIndex. It discusses what each metric claims to measure, how influence scores are calculated, and limitations of the models. The key findings are that while these services aim to measure a user's ability to influence others, there is little evidence that higher scores actually correlate with changes in consumer behavior or opinions. Correlation between social activities does not necessarily prove causation of influence.
This document discusses how game elements in social media platforms can influence the flow of information. It analyzes elements like user profiles and statistics on platforms like Twitter and Facebook. It maps player archetypes from games to user types on social networks and hypothesizes how different elements appeal to different types. For example, statistics may appeal more to "achiever" types while profiles appeal more to "socializers". The use of elements can encourage participation and influence how information spreads through rewarding users and facilitating connections between profiles.
Slideshare presentation “Individualized segmentation” – how the social web ...Digivizer Pty Ltd
In a world where individuals rule, how do you find them, how do you segment them, how do you engage with them - and how do make this a financial success for your organization?
Watch on... and download our paper at the end.
Measuring and Valuing Social Capital: A Guide for ExecutivesSustainable Brands
The Network for Business Sustainability South Africa research team reviewed 314 studies on social capital. This report outlines the business benefits of social captial and identified measures and tools that can be used to assess the key dimensions of social capital.
This document provides an abstract for a thesis that explores how non-profit organizations use and misuse social media. The thesis analyzes how well social media allows non-profits to effectively communicate with supporters using concepts of framing and public spheres. It finds that while social media provides efficiency, most non-profits struggle to maintain multiple social media sites and keep content relevant due to limited resources. The document includes an introduction outlining the purpose and scope of the study, as well as chapters on literature review and methodology.
The guide to social media marketing and buisness intel.pdfAnjanette Delgado
This document discusses the integration of social media and business intelligence. It identifies 5 pillars that enable this integration: 1) Collection of user demographic data from social networks, 2) Ability of users to interact and evangelize, 3) Connection between internal corporate processes and customers, 4) Insights from social media sentiment, and 5) Development of pathways between product creation, strategy, marketing and BI. While there is hype around social media, the document argues that its true value is in how it fits within the business cycle and creates efficiencies.
This document provides an overview of social media marketing objectives and activities. It discusses two types of social media conversations: directed communications like direct messages and consumption communications like reading feeds. It also describes how marketers can use social networks for branding and promotion through paid social ads, earning media by encouraging user sharing, and user-generated content campaigns. Finally, it discusses how brands can create a social media presence and engage fans on social networking sites.
A framework for managing social media by:
• Establishing guidance
• Defining the landscape
• Clarifying roles and responsibilities
• Addressing legal issues
• Understanding best practices
Social Network Analysis is a study of relationships and ties between nodes/actors in a network. It seeks to understand the structure of relationships and how an individual's position in a network affects opportunities and constraints. SNA can be used to map and analyze networks in fields like public health, national security, and design. It provides insights into topics like information diffusion, social influence, and identifying important actors. SNA tools help visualize networks and analyze metrics like centrality, density, and connectivity.
The document is a social media toolkit from the Centers for Disease Control and Prevention (CDC) that provides guidance on using social media for health communication. It covers topics such as developing a social media strategy, evaluating social media efforts, and descriptions of various social media tools including buttons/badges, image sharing, RSS feeds, podcasts, video sharing, widgets, eCards, mobile technologies, Twitter, blogs, and Facebook. It aims to help public health professionals integrate social media into their communication campaigns and activities.
Online Social Capital measurement tool presentation @akbaritabarAliakbar Akbaritabar
Social Village is an Online tool to gather data and measure social capital that is embedded resources in Online social networks.
It helps social media users and researchers at the same time.
SMRC is a social media research organization that aims to bring together charities, celebrities, companies, and social groups to finance humanitarian causes. It analyzes public social media data to determine individuals' interests and connects them with sponsor opportunities in topics they are likely to engage with. Sponsorships are monetized to provide donations and rewards to members' chosen charities. The organization seeks to launch with over 10 million members within its first year and generate billions annually for charities and rewards by its third year of operation.
Charting collections of connections in social media, presented by Marc SmithSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Social Media Research Foundation's Marc Smith explains how you can analyze your social media network to reveal key people, topics, and sub-communities.
He shares a review of his NodeXL tool and presents us with images of Twitter, Flickr, YouTube, Facebook, and email networks.
Advancing Philanthropy--CRM That Meets The Needs Of Today's Social DonorPatrick Dorsey
The rise of social media has fundamentally changed how donors interact with organizations and engage in philanthropic activities. Traditional customer relationship management (CRM) approaches are no longer sufficient, as donors now want to engage on their own terms through social media platforms. This has led to the emergence of "social CRM", which seamlessly integrates social interactions and data into fundraising strategies to build long-term loyalty. Social CRM goes beyond just posting on social media by gathering and analyzing social data to gain useful insights into donor relationships. It provides a more comprehensive view of the donor through social profiles and helps non-profits better meet the needs of their social donors.
How Policy Makers Use ConvOcean Social Media Analytics ToolsConvOcean
Social media analytics tools can be used to navigate through the political noise.
ConvOcean's Social Media Analytics Tools provide valuable insights about the
people's mood in a location, making it easier to build your political campaign for
upcoming elections and much more.
Este documento describe una investigación sobre la percepción de docentes sobre la introducción de Tecnologías de la Información y Comunicación (TIC) en el proceso de enseñanza-aprendizaje de lengua castellana. Los docentes reconocen la importancia de las TIC pero usan pocas en sus clases. La investigación busca identificar esta percepción de los docentes y los beneficios de capacitarlos en el uso de TIC para mejorar la enseñanza de lengua castellana.
- The document provides data on beneficiaries of programs funded by A Better Start AN Other Borough from April to September 2016.
- A total of 301 unique beneficiaries attended programs across 4 children's centres, with the majority (60%) attending Children's Centre 2.
- Social and emotional programs saw the most attendance, with 204 unique beneficiaries (64% of the total).
Presentation to WARC and ESOMAR digital conference on Web2.0. Processes for research innovation, technology and collective intelligence.
Dr Mariann Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.
I wrote this Audit as a group assessment in one of my university courses, PR Strategy, During this process my group and I had to work closely with the organisation and provide them with information about how we believe they could improve. The name of the organisation has been replaced with Organisation X or X to respect the organisation's privacy.
Cultivating professional communities of teachers and practitioners through So...Maria Ranieri
This document summarizes a study on the use of social networking sites to cultivate online professional communities of teachers. The study involved surveying and interviewing 10 managers of these communities. Key findings include that most managers are over 40 years old and use Facebook and other social media tools daily. The communities have hundreds to thousands of members from educational backgrounds and are used to share resources and foster discussion around topics of interest. Managers cite benefits like increased sharing, visibility, and networking and work to cultivate discussions and resolve conflicts within the communities. The researchers identify areas for further investigation such as mobile social networking practices and mechanisms for establishing personal credibility online.
XXX provides volunteer recruitment services to non-profit organizations. A strategic communication audit identified two key issues - lack of information about XXX's services and lack of client retention. XXX's current strategies like social media and website focus only on volunteers and do not address communication needs. The report recommends a membership rebranding with tiered access levels, a feedback system for clients, a client newsletter, website redesign, social media tools, and media relations to increase awareness, retention and growth.
This document summarizes and evaluates several leading social media influence metrics, including Klout and PeerIndex. It discusses what each metric claims to measure, how influence scores are calculated, and limitations of the models. The key findings are that while these services aim to measure a user's ability to influence others, there is little evidence that higher scores actually correlate with changes in consumer behavior or opinions. Correlation between social activities does not necessarily prove causation of influence.
This document discusses how game elements in social media platforms can influence the flow of information. It analyzes elements like user profiles and statistics on platforms like Twitter and Facebook. It maps player archetypes from games to user types on social networks and hypothesizes how different elements appeal to different types. For example, statistics may appeal more to "achiever" types while profiles appeal more to "socializers". The use of elements can encourage participation and influence how information spreads through rewarding users and facilitating connections between profiles.
Slideshare presentation “Individualized segmentation” – how the social web ...Digivizer Pty Ltd
In a world where individuals rule, how do you find them, how do you segment them, how do you engage with them - and how do make this a financial success for your organization?
Watch on... and download our paper at the end.
Measuring and Valuing Social Capital: A Guide for ExecutivesSustainable Brands
The Network for Business Sustainability South Africa research team reviewed 314 studies on social capital. This report outlines the business benefits of social captial and identified measures and tools that can be used to assess the key dimensions of social capital.
This document provides an abstract for a thesis that explores how non-profit organizations use and misuse social media. The thesis analyzes how well social media allows non-profits to effectively communicate with supporters using concepts of framing and public spheres. It finds that while social media provides efficiency, most non-profits struggle to maintain multiple social media sites and keep content relevant due to limited resources. The document includes an introduction outlining the purpose and scope of the study, as well as chapters on literature review and methodology.
The guide to social media marketing and buisness intel.pdfAnjanette Delgado
This document discusses the integration of social media and business intelligence. It identifies 5 pillars that enable this integration: 1) Collection of user demographic data from social networks, 2) Ability of users to interact and evangelize, 3) Connection between internal corporate processes and customers, 4) Insights from social media sentiment, and 5) Development of pathways between product creation, strategy, marketing and BI. While there is hype around social media, the document argues that its true value is in how it fits within the business cycle and creates efficiencies.
This document provides an overview of social media marketing objectives and activities. It discusses two types of social media conversations: directed communications like direct messages and consumption communications like reading feeds. It also describes how marketers can use social networks for branding and promotion through paid social ads, earning media by encouraging user sharing, and user-generated content campaigns. Finally, it discusses how brands can create a social media presence and engage fans on social networking sites.
A framework for managing social media by:
• Establishing guidance
• Defining the landscape
• Clarifying roles and responsibilities
• Addressing legal issues
• Understanding best practices
Social Network Analysis is a study of relationships and ties between nodes/actors in a network. It seeks to understand the structure of relationships and how an individual's position in a network affects opportunities and constraints. SNA can be used to map and analyze networks in fields like public health, national security, and design. It provides insights into topics like information diffusion, social influence, and identifying important actors. SNA tools help visualize networks and analyze metrics like centrality, density, and connectivity.
The document is a social media toolkit from the Centers for Disease Control and Prevention (CDC) that provides guidance on using social media for health communication. It covers topics such as developing a social media strategy, evaluating social media efforts, and descriptions of various social media tools including buttons/badges, image sharing, RSS feeds, podcasts, video sharing, widgets, eCards, mobile technologies, Twitter, blogs, and Facebook. It aims to help public health professionals integrate social media into their communication campaigns and activities.
Online Social Capital measurement tool presentation @akbaritabarAliakbar Akbaritabar
Social Village is an Online tool to gather data and measure social capital that is embedded resources in Online social networks.
It helps social media users and researchers at the same time.
SMRC is a social media research organization that aims to bring together charities, celebrities, companies, and social groups to finance humanitarian causes. It analyzes public social media data to determine individuals' interests and connects them with sponsor opportunities in topics they are likely to engage with. Sponsorships are monetized to provide donations and rewards to members' chosen charities. The organization seeks to launch with over 10 million members within its first year and generate billions annually for charities and rewards by its third year of operation.
Charting collections of connections in social media, presented by Marc SmithSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Social Media Research Foundation's Marc Smith explains how you can analyze your social media network to reveal key people, topics, and sub-communities.
He shares a review of his NodeXL tool and presents us with images of Twitter, Flickr, YouTube, Facebook, and email networks.
Advancing Philanthropy--CRM That Meets The Needs Of Today's Social DonorPatrick Dorsey
The rise of social media has fundamentally changed how donors interact with organizations and engage in philanthropic activities. Traditional customer relationship management (CRM) approaches are no longer sufficient, as donors now want to engage on their own terms through social media platforms. This has led to the emergence of "social CRM", which seamlessly integrates social interactions and data into fundraising strategies to build long-term loyalty. Social CRM goes beyond just posting on social media by gathering and analyzing social data to gain useful insights into donor relationships. It provides a more comprehensive view of the donor through social profiles and helps non-profits better meet the needs of their social donors.
How Policy Makers Use ConvOcean Social Media Analytics ToolsConvOcean
Social media analytics tools can be used to navigate through the political noise.
ConvOcean's Social Media Analytics Tools provide valuable insights about the
people's mood in a location, making it easier to build your political campaign for
upcoming elections and much more.
Este documento describe una investigación sobre la percepción de docentes sobre la introducción de Tecnologías de la Información y Comunicación (TIC) en el proceso de enseñanza-aprendizaje de lengua castellana. Los docentes reconocen la importancia de las TIC pero usan pocas en sus clases. La investigación busca identificar esta percepción de los docentes y los beneficios de capacitarlos en el uso de TIC para mejorar la enseñanza de lengua castellana.
- The document provides data on beneficiaries of programs funded by A Better Start AN Other Borough from April to September 2016.
- A total of 301 unique beneficiaries attended programs across 4 children's centres, with the majority (60%) attending Children's Centre 2.
- Social and emotional programs saw the most attendance, with 204 unique beneficiaries (64% of the total).
Periodontitis is a chronic inflammatory disorder that can lead to the destruction of the periodontal tissues and ultimately tooth loss. Regeneration of the reduced periodontium is the ideal goal in periodontal therapy. To date, regenerative therapy with membranes, bone grafting materials, growth factors and the combination of these procedures have been investigated and employed with distinct levels of clinical success. Barrier membranes prevent epithelial down growth, allow periodontal ligament and alveolar bone cells to repopulate the defect thereby favoring the regeneration of periodontal tissues. This article discusses various membranes used for periodontal regeneration and their impact on the experimental or clinical management of periodontal defects.
Political science is the study of politics and government. It examines how governments are formed, how they operate, and how they make and enforce laws. It also analyzes political behavior of individuals, groups, organizations, and institutions. Political science aims to understand the meaning of politics which originated from the Greek word "polis" meaning city-state. Each city-state had its own unique form of government and administration regardless of its size.
Este documento discute el papel de diferentes grupos como discípulos misioneros en la fe. Señala que los niños, jóvenes, ancianos, mujeres y hombres están llamados a transmitir y promover los valores cristianos. Cada grupo enfrenta desafíos como la pobreza o la marginación, pero también tienen dones que contribuyen a construir una sociedad mejor y más justa basada en el amor de Dios. El documento concluye que las familias deben ser escuelas de fe y promotoras de valores humanos para formar una sociedad
El documento habla sobre el desarrollo sostenible, que requiere equilibrar el desarrollo económico, la equidad social y la sustentabilidad ambiental. También menciona que los recursos del planeta son limitados, pero el consumo y la población mundial continúan creciendo, lo que lleva a la sobreexplotación de los recursos. Además, señala que el acceso al agua potable y al aire limpio son derechos humanos fundamentales que debemos proteger.
La piel está compuesta por la epidermis y la dermis. La epidermis está formada por varios estratos de células, incluyendo queratinocitos, melanocitos y células de Langerhans. La dermis contiene vasos sanguíneos, glándulas sudoríparas y folículos pilosos. En la dermis también se encuentran diversos tipos de corpúsculos sensoriales como los corpúsculos de Meissner, Pacini y Ruffini, que detectan tacto, presión y temperatura. Debajo de la dermis se encuentra la
Safalta.com - CBSE UGC-NET Political Science Solved Paperssafalta.com
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El documento describe una solución integral para la economía azul basada en la gestión sostenible de residuos. Propone que los residuos son recursos valiosos que pueden generar emprendimientos sociales y fuentes de ingresos. La solución integrada involucra la prevención, reutilización, reciclado y suprarreciclado de residuos para crear una infraestructura holística que reduzca los residuos y promueva el cambio social. El enfoque de be sustainable identifica problemas, sugiere tecnologías integradas, conecta fu
El documento describe la Economía del Bien Común, un modelo económico propuesto como alternativa al capitalismo salvaje. Busca que las empresas tengan como objetivo el bienestar común en lugar del lucro, midiendo su éxito por valores como la dignidad humana, la solidaridad y la sostenibilidad ecológica en lugar de sólo indicadores monetarios. El movimiento se expande por Europa e Iberoamérica promoviendo la adopción de este enfoque a nivel individual, empresarial y de gobierno.
This document contains the resume of Vani G, who has 2+ years of experience in build and release engineering. She has experience using tools like Ant, Maven, Jenkins, SVN, Git, Sonar, JIRA, Tomcat, and working on the software development lifecycle from build to deployment. She currently works as a Build and Release Engineer at Kroger, where she is responsible for continuous integration, configuration management, artifact management, and deployments.
The document is a critical analysis of musculoskeletal disorders among construction workers submitted for a Bachelor of Engineering degree. It includes an abstract, table of contents, introduction on MSDs, company profile of the construction site studied, problem definition, literature review on MSD risk factors and effects, methodology used for the study including data collection tools, data analysis, and conclusions and scope for future work.
Hoy en dia las redes sociales son la principal fuente de comunicación a nivel mundial, ya que por su cantidad de usuarios registrados, podes conocer gente nueva, y amigos que tengas en tu vida personal.
Todo esto tiene sus beneficios, pero también tiene sus contras, el caso de la gente pervertida, virus, etc.
Este documento presenta una serie de operaciones matemáticas de doblar y dividir a la mitad fracciones. Se pide calcular el doble de varias fracciones como 1/3, 1/7 y 3/4, así como calcular la mitad de fracciones como 1/2, 1/4 y 1/5. Luego presenta una lista de nombres.
Este documento presenta la nómina de sueldos y bonificaciones de 7 empleados de una empresa, incluyendo su sueldo base, bonificación, aportes de empleado y empleador a la seguridad social, y el salario neto final a pagar. Adicionalmente incluye los porcentajes de aportes a la seguridad social de cada empleado e institución.
The Effects of Social Media Marketing In the Hotel Industry: Conceptual Model...inventionjournals
1. The document discusses a conceptual model for developing an effective online community for the hotel industry through social media marketing.
2. It identifies five benefit factors (functional, hedonic, monetary, social, and psychological benefits) that predict member participation in hotel Facebook pages.
3. Structural equation modeling was used to test the conceptual model and found that four of the five benefit factors (functional, hedonic, social, and psychological) positively influenced member participation in online communities. This provides insights for researchers and marketers on how to effectively design social media strategies for hotels.
The Effects of Social Media Marketing In the Hotel Industry: Conceptual Model...Samaan Al-Msallam
Hotel industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hotel industry can interact with consumers before, during, and after the vacation experience. Social media is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. The purpose of this study was to investigate benefit factors of member participation and the relationships between community participation and brand commitment in hotel online communities. The present study identified five benefit factors (functional, hedonic, monetary, and social and psychological benefits) as the predictors of member participation in hotel Facebook fan pages. Structural Equation Modeling (SEM) was used to test the conceptual model. Based on the results of SEM, the results indicated that four benefit factors (functional, hedonic, social and psychological benefits) positively influenced member's community participation. The findings of this study provide significant insights for the researchers and marketers. From the theoretical perspective, this is the first empirical research that investigated consumer benefits and responses (i.e., community participation and brand commitment) in online communities managed by hotel sector. Thus, the study contributes to the understanding of consumer behavior in social media. From the practical perspective, the study suggests some strategies to effectively design hotel Face book
Power no longer resides exclusively (if at all) in states, institutions, or large corporations. It is located in the networks that structure society. Social network analysis seeks to understand networks and their participants and has two main focuses: the actors and the relationships between them in a specific social context.
The Verification Of Virtual Community Member’s Socio-Demographic Profileacijjournal
This article considers the current problem of investigation and development of method of web-members’
socio-demographic characteristics’ profile validation based on analysis of socio-demographic
characteristics. The topicality of the paper is determined by the necessity to identify the web-community
member by means of computer-linguistic analysis of their information track (all information about webcommunity
members, which posted on the Internet). The formal model of basic socio-demographic
characteristics of virtual communities’ member is formed. The algorithm of these characteristics
verification is developed.
THE VERIFICATION OF VIRTUAL COMMUNITY MEMBER’S SOCIO-DEMOGRAPHIC PROFILE acijjournal
This article considers the current problem of investigation and development of method of web-members’
socio-demographic characteristics’ profile validation based on analysis of socio-demographic
characteristics. The topicality of the paper is determined by the necessity to identify the web-community
member by means of computer-linguistic analysis of their information track (all information about webcommunity
members, which posted on the Internet). The formal model of basic socio-demographic
characteristics of virtual communities’ member is formed. The algorithm of these characteristics
verification is developed.
Social Networking Sites: An Academic Approach to Revenue GenerationKristelle Siarza
For more information, please visit her website at http://www.about.me/misskristelle or send her an email at kristellesiarza@gmail.com
ABSTRACT:
This study discusses social networking sites and its potential of generating revenue if word-of-mouth communication is factored into a business marketing plan. With academic research and an independent study analyzing buyer behavior and the usage social networking sites, discussion is based on the discovery of word-of-mouth communication and its effects when distributed through social networking sites. Because word-of-mouth is proven as the most effective type of communication to influence buyer decisions and the type of communication travels quickly and successfully through social media, we prove social networking sites can influence revenue generation for businesses.
Comprehensive Social Media Security Analysis & XKeyscore Espionage TechnologyCSCJournals
Social networks can offer many services to the users for sharing activities events and their ideas. Many attacks can happened to the social networking websites due to trust that have been given by the users. Cyber threats are discussed in this paper. We study the types of cyber threats, classify them and give some suggestions to protect social networking websites of variety of attacks. Moreover, we gave some antithreats strategies with future trends.
This document presents a case study analysis of Instagram as a social media platform for businesses. It begins with an introduction to Instagram and a literature review on social media platforms and their importance for businesses. It then describes using qualitative content analysis and case study methodology to evaluate Instagram's strategies. The study explores how Instagram can improve as an app for both businesses and consumers. It provides insights on Instagram as a marketing tool and recommendations for digital strategies.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Towards Decision Support and Goal AchievementIdentifying Ac.docxturveycharlyn
Towards Decision Support and Goal Achievement:
Identifying Action-Outcome Relationships From Social
Media
Emre Kıcıman
Microsoft Research
[email protected]
Matthew Richardson
Microsoft Research
[email protected]
ABSTRACT
Every day, people take actions, trying to achieve their per-
sonal, high-order goals. People decide what actions to take
based on their personal experience, knowledge and gut in-
stinct. While this leads to positive outcomes for some peo-
ple, many others do not have the necessary experience, knowl-
edge and instinct to make good decisions. What if, rather
than making decisions based solely on their own personal
experience, people could take advantage of the reported ex-
periences of hundreds of millions of other people?
In this paper, we investigate the feasibility of mining the
relationship between actions and their outcomes from the
aggregated timelines of individuals posting experiential mi-
croblog reports. Our contributions include an architecture
for extracting action-outcome relationships from social me-
dia data, techniques for identifying experiential social media
messages and converting them to event timelines, and an
analysis and evaluation of action-outcome extraction in case
studies.
1. INTRODUCTION
While current structured knowledge bases (e.g., Freebase)
contain a sizeable collection of information about entities,
from celebrities and locations to concepts and common ob-
jects, there is a class of knowledge that has minimal cov-
erage: actions. Simple information about common actions,
such as the effect of eating pasta before running a marathon,
or the consequences of adopting a puppy, are missing. While
some of this information may be found within the free text of
Wikipedia articles, the lack of a structured or semi-structured
representation make it largely unavailable for computational
usage. With computing devices continuing to become more
embedded in our everyday lives, and mediating an increasing
degree of our interactions with both the digital and physical
world, knowledge bases that can enable our computing de-
vices to represent and evaluate actions and their likely out-
comes can help individuals reason about actions and their
Permission to make digital or hard copies of all or part of this work for personal or
classroom use is granted without fee provided that copies are not made or distributed
for profit or commercial advantage and that copies bear this notice and the full citation
on the first page. Copyrights for components of this work owned by others than the
author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or
republish, to post on servers or to redistribute to lists, requires prior specific permission
and/or a fee. Request permissions from [email protected]
KDD’15, August 10-13, 2015, Sydney, NSW, Australia.
Copyright is held by the owner/author(s). Publication rights licensed to ACM.
ACM 978-1-4503-3664-2/15/08 ...$15.00.
DOI: http://dx.doi.org/10.1145 ...
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season.
This document discusses the need for organizations to develop social media policies and provides examples of social media policies from various international organizations. It also describes the methodology used in a qualitative study examining the ethical issues around using social media in human resources processes. The study found both advantages and disadvantages to using social media in HR depending on the context.
APPLYING THE TECHNOLOGY ACCEPTANCE MODEL TO UNDERSTAND SOCIAL NETWORKING ijcsit
This study examines the individuals’ participation intentions and behaviour on Social Networking Sites (SNSs). For this purpose, the Technology Acceptance Model (TAM) is utilized and extended in this study through the addition of “perceived social capital” construct aiming to increase its explanatory power and predictive ability in this context. Data collected from a survey of 1100 participants and distilled to 657 usable sets has been analysed to assess the predictive power of proposed model via structural equation modelling. The model proposed in this study explains 56% of the variance in “Participation Intentions” and 55% of the variance in “Participation Behaviour”. Participation of behavioural intention in the model’
explanatory power was the highest amongst the constructs (able to explain 28% of usage behaviour).While, “Attitude” explain around 11% of SNSs usage behaviour. The study findings also show that “Perceived Social Capital” construct has a notable impact on usage behaviour, this impact came indirectly through its direct effect on “Attitude” and “Perceived Usefulness”. Participation of “Perceived Social Capital” in the models' explanatory power was the third highest amongst the constructs. “Perceived Social Capital”, alone explain around 9% of SNSs usage behaviour.
Strategic impact of Social Media in tourism- Research paperAmbuj Saxena
In today's world, social media has made it convenient for people to search, book and plan their next trip at the click of a mouse button. This research paper, co-authored by Ambuj Saxena, Dr. GG Saxena, and Dr. Sajeevan Rao takes you through the travel enthusiast's online journey while booking a leisure trip.
How does the travel enthusiast make up his mind to travel using social media and which social media channels affect him the most and how? What are the social, psychological and hedonic effects while planning a trip using social media and how reliable, entertaining and valuable do tourists consider social media sites while planning a trip. These are some of the important questions and customer behavior being brought out through this research paper that was presented in Jammu University's 4th International Conference on Sustainable Destination Excellence with the theme: Empowering Communities for Inclusive Tourism Development.
If you wish to know the experience of presenting my research paper in Jammu University, you may access my blog post: http://wp.me/p8r6B6-jQ
Sources of inspiration:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
www.adweek.com
Social media has changed how people connect, communicate, express opinions, engage with products and analyze market trends. It has become a database of societal behavior and shapes how people interact, share information, work together and learn virtually. Social media is now an important platform in financial services and the stock market, which has become more volatile due to improved technology and increased trading volume. Over the past ten years, social media has grown hugely and is changing how people organize and invest. It has evolved from a social platform into a commercial, educational and regulatory entity. This document focuses on predicting investor behavior using data mined from social media.
Social media metrics & analytics social media metrics & analyticsFabby4
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
It is essential for a business organization to get the customer feedback in order to grow as a company. Business organizations are collecting customer feedback using various methods. But the question is ‘are they efficient and effective?’ In the current context, there is more of a customer oriented market and all the business organizations are competing to achieve customer delight through their products and services. Social Media plays a huge role in one’s life. Customers tend to reveal their true opinion about certain brands on social media rather than giving routine feedback to the producers or sellers. Because of this reason, it is identified that social media can be used as a tool to analyze customer behavior. If relevant data can be gathered from the customers’ social media feeds and if these data are analyzed properly, a clear idea to the companies what customers really think about their brand can be provided.
An Examination on the use of Social Media and Social Media Influencers as a S...ijtsrd
In recent years the marketing industry has been facing a new challenge on how to market to the Generation Z and Millennial generation. These digital natives have grown up in the age of social media and no longer respond to traditional channels of communication. With the advent of Social Media Influencers, a new form of communication has been formed that has captivated the digital natives and influenced their purchasing behavior, redefining the brand customer relationship as these Influencers have become third party endorser who says public opinion. This paper examines the effectiveness of social media and social media influencers as a strategy for customer retention. This has been done by looking at models and statistics that give us insights into the mind of the Millennial and Generation Z consumer of today. It has been found that, they utilize social media for knowledge acquisition, status, entertainment, and business. While their purchasing behavior is based on trust, perceived authenticity of both the brand and Social Media Influencer and that these lead to an intention to buy resulting in customer retention. Tatenda Primrose Mamhare | Fan Mingyue "An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31218.pdf Paper Url :https://www.ijtsrd.com/management/marketing-management/31218/an-examination-on-the-use-of-social-media-and-social-media-influencers-as-a-strategy-for-customer-retention/tatenda-primrose-mamhare
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Determining Strategic Value of Online Social Engagements
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org || Volume 5 Issue 9 || September. 2016 || PP—59-64
www.ijbmi.org 59 | Page
Determining Strategic Value of Online Social Engagements
Carlos Buskey and RajniGoel
School of Business, Howard University
ABSTRACT: Over the past few decades social networking connections through individuals and open
publishing in general have rapidly became a popular tool for maintaining relationships, communicating and
expanding businesses. Individuals invest hours in building social capital and their social identify (SID) via
online engagements. We present a methodology to quantify the multitude of artifacts that can be derived from
online social engagements and develop a framework that measures the value of an individual's online social
engagements. ASID value is used to deliver a score for each individual user; a score that will assist you in
understanding your return on investment (ROI)and social capital from your online social networking
activities. The framework creates a score to support and determine which specific engagements add and
increase your personal value chain. This score can provide benefit to users for career, personal, and business
opportunities.
I. INTRODUCTION
The popularity of online social engagements has increased in social popularity, critical business
decisions, and relationship building. Today, 7+ Billion people are registered users on social media today and
Facebook alone is sharing over 250 million post per hour. Facebook has over 1.3 billion users and just released
that the average user spends at least 55 minutes per day strolling through social media timelines (Simos,
2015).As individuals engage in social network platforms, meta data is being recorded, creating a record of
artifacts which collectively reveal a infinite amount of behavior characteristics from as simple as categorized
interest (“likes”) to moods based on a specific subject (“reactions”). Also, firms have realized the potential
value it can provide; from more product and service awareness, to customer relationship management, and trade.
This strong influence of social networks formed by social ties (personal, professional, community
related) in our daily livesgenerates the critical need to understand if and how usage patterns influence
onespersonal and professional value chain online. For example, the users of social media platforms assist
business in planning, building and executing an effective strategy to use these networks to cultivate and grow
the business to ultimately support the business model. Hence, individual users and businesses (driven by ROI)
are now searching for implementable formalized methodologies which can assist them in deriving the
immediate value from the analysis of this usage data from social online engagements.
Themotivation of our research stems from this immediate need to systematically describe the value
observed from social network exchange: utilize social network behavior identities to measure bonding and
bridging social capital. We create a qualitative and quantitative framework that relates social media behaviors to
social capital. More specifically, relationships among associated metrics are indicators of which types of social
capital is needed to best manage the three types of desired value. People utilize social engagements to create a
personal network to better manage networking, sharing of ideas and self-promotion. Self-promotion is directly
related to managing actual or virtual connections in an attempt to protect an established social perception. This
social perception is stabilized by a Social Identity (SID); SID value is a function of social reach and identity
usage (Goel, 2014).
This research extends utilizing the SID measurements and introduces a framework that can be used to
measure SID more discreetly and demonstrate an immediate return on investment of online engagements (time,
location, relationships) to strategically impact your social capital. Traditionally, social networks individuals
with benefits (social capital) as emotional support and diverse set of perspectives (Granovetter, 1973), (Putnam,
2001). We introduce a new framework for measuring social engagement value streams relative to your SID
Value. This includes identifying which types of measures are best suited for assessing social capital (in a
personal, business or academic environment) derived from social media, to creating social media content
sharing policies that match your personal value chain, match career goals or direct business value.
This will assist network users in identifying potential variables that explain how individuals obtain
more or less social capital from social medial usage; the individual is empowered to purposefully engage to
create value of high or low SID or use the framework to understand social network sites return oninvestment
(SNS_ROI). Social media platforms (e.g. Facebook, Twitter, LinkedIn, Instagram, etc.) are designed to increase
the social engagement experience (share, micoblog, host, plan, voice). Typically, social capital is the end goal
of online engagements; which, is not limited to social reach, relationships, interest, membership, likes,
quantitative information, and sometimes used to establish trust. However, social behaviors are built from
2. Determining Strategic Value of Online Social Engagements
www.ijbmi.org 60 | Page
engagements and activities over time with quantitative (time spent, amount of data, connections, number of
likes) and qualitative (opinions, reactions, interest) artifacts. The framework links the artifacts to a map and
provides a measurement to understand a users social identity score. Ultimately, the study seeks to assist users in
understanding the value of high or low SID and how to use the framework to understand online social ROI.
II. BACKGROUND
The measuring of user behavior on the online social web has been receiving attention recently by
researchers. Some have created a measurement framework to observe user activity and provide comprehensive
measurement analysis of total usage and behavior as examined on popular Online Social Networks (ONS) and
further classify users into groups based on their usage patterns (Gyarmati& Trinh, 2010). Others have provided
timing information of active users based on packet level traces (Benevenuto, 2009). But little work has been
done in relating online usage behavior to the attribution of value to the usage patterns on OSNs. This research is
an extension of the notion Social Web identity established upon trust and reputations (Goel, 2014).
That research introduces a social identity value (SID) to measure accountability and trust for registered
users of Social Network Sites (SNS). The framework establishes a value (score) based on how long users is on
a site, the volume of data transmitted, the number of friends likes, dislikes, friends request, and online
community relationships. The outcome measures the confidence level and an estimation of character for SNS
users leading to the quality of individuals and firms you should connect with online. Measurements to calculate
a Social Identity (SID) value would include the following:
1. Number of social networking groups an individual belongs to (on the average).
2. Probability that an individual accepts or rejects an invitation to join a group, or the individual accepts and
rejects someone asking to join his/her group.
3. Number of relationships an individual maintains at a given time (on the average)
4. Amount of individual traffic volumes and then compare to the others on the social networking site.
5. Individual size or membership compared to the other social networking sites
6. Individual usage statistics – and then compare them to other social networking sites
7. Individual target social groups are broken down by age, gender, race, education, religion, etc.
Social reach imperatively is valuable in the number of individuals a user can establish contact with
across SNS. However, the value is embedded in the quality of relationships, types of memberships, quality of
data, and like connections in online communities. The study will expand SID to include social reach and social
engagements as a strategic class to include SID personal „[three classes create the core components of this
framework establishing the motivation for a high SID score for SNS.
The benefits people seek and receive from their social media networks (i.e., informational, instrumental
support,and/or emotional support); (2) how tie strength influences which benefits people receive; and (3) the
underlying processes, e.g., the role of self-disclosure or relationship maintenance strategies
As explained by others (Utz & Muscanell, 2015), (Granovetter, 1973), (Putnam, 2001), benefits people
derive from their social networks in terms of social capitol are two pronged:
(1) the bonding capitol (strong ties provide them with emotional support)
(2) The bridging capitol (weak ties provide them with non-redundant information and different perspectives).
Managing social capital involves quantifying and evaluating multiple dimensions of social identity that
is created by actions and artifacts recorded in the digital social platforms. The recorded data includes items such
as likes and dislikes, views towards issues, pictures with valuable metadata, insight into subjects of interest,
medical and health vitals, and a host of other valuable data. With metadata providing the most value to
businesses (ecommerce), the behavior patterns formed will aide users in establishing social media best practices
while using social platforms. These artifacts may also be used to understand a user‟s behavioral characteristics.
The characteristics provide a direct impact on users social identity. With so many options and interest, users
require a framework to aide in managing social engagements, leading to awareness and better control of social
network activity.
Social media policies are firm in business and professional settings loosely established by technology
organizations. In a recent article published by DebShinder in TechRepublic, she establishes that corporations
reacted to social media polices by simply banding or limiting certain sites akin to the “Prohibition in the 1920‟s.”
Today social media best practices are common and important to business because social media platforms are
critical to the success of company‟s philosophy and business practices. However, at the personal tier (assuming
the tiers are business, personal, academic) users best practices are not used and closely related to principles and
values. More than ever, measuring social media activity via SID score encourages users to establish better social
network patterns.
III. METHODOLOGY
3. Determining Strategic Value of Online Social Engagements
www.ijbmi.org 61 | Page
Branching of the prior SID attributes, we extended, adjusted, and formalized the measurements and
their relevancy to social engagement value streams(Goel, 2014). The relationships among these enhanced SID
attributes, while socially engaging online, provide various levels of social capitol. The personal value chain
online is a qualitative notion derived from attributes as value of communities, strength of network, breath of
social reach, social trust (from SID) and social media quotient. Table 1:Social Identity (SID) Attributes
provides the new attributes from which SID is derived.
Table 1: Social Identity (SID) Attributes
Value is subjective; for example, it can potentially be measured by an increase in items such as
business, career, academic opportunities, amount of personal growth, and many others. We formalize value in
three categories: Business Value (SID-BV), Personal Value (SID-PV) and Career Value (SID-CV).Business
Value (SID-BV) is based on social capital that leads to economic gain, reinforcement of business practices, and
other business outcomes. Personal Value (SID-PV) offers a pattern of attributes that closely demonstrates a
user‟s value chain. Career Value (SID-CV) is established whena user is seeking to maximize SNS to advance
one‟s career (group networks, relationships, career specific groups, etc.).
The Social Capital Framework (Figure 1) maps the social engagements and reveals how SID attributes
are categorized based on a user‟s SNS activity. SID-PV is mapped to those attributes that provide greater
bonding capital. SID-BV is closely tied to bridging capital in the social capital stream. And SID-CV draws
from both SID-PV and SID-BV because both level of capital is required to streamline opportunities to advance
the users career.
IV. SOCIAL CAPITAL THRESHOLD EXPLAINED
The Social Capital Threshold diagram (SCT8) is framework used to measure the SID value per attribute
and graphically depict if the user social network activity is bonding or bridging. This graph will also reveal the
immediate benefit of SNS use and links to a user‟s social value stream (personal, business, or career value). The
SCT8 threshold analysis is beneficial in charting and comparing SID scores for a particular user and mapping it
to the true social network patterns that represents the natural way a user interacts with SNS and resources.
Ultimately, the threshold diagram will aide users with changing social practices, patterns, and methods which is
most effective and desired when investing in SNS and resources. Future development will improve this tool to
analyze a group of users.
The SCT8 consist of eight spokes representing the main attributes in the SID score. Spokes are evenly
disbursed to form a radii. The spokes are labeled by SID attributes: APR, INV, USG, TFC, TSG, SNG, MEB,
and REL (See Table 1). Lines are drawn to each attribute to measure whether the quantitative values are high or
SID Attributes
APR Users Approval rating based on number of Likes/Dislikes of shared content
INV Probability that an Individual accepts someone asking to join a group
MEB Individual size of Membership compared to other social networking sites
REL On average the number of Relationships an individual maintains at a given time
SNG Number of Social Networking groups to which an individual belongs
TFC Traffic volume of usage compared to other users on SNS
TSG Individual Targeted Social Groups demographics (age, gender, education, ethnic background etc.)
USG Individual users Usage traffic compared to other SNS users
4. Determining Strategic Value of Online Social Engagements
www.ijbmi.org 62 | Page
low and how they correlate with bonding or bridging capital. In this study the SCT8 is proposed as part of the
SID score framework to reveal an ideal footprint of bridging vs. bonding capital.
The user‟s approval rating (APR) is based on the number of likes/dislikes a user acquires for shared
content (Goel, 2014). APR provides a user‟s instant feedback for shared post and data from its directly
connected relationships and more one-on-one and one-to-many communication(bonding). APR also validates
relationships, provide immediate approval/disapproval of ideas, and quantifies interest and values(bridging).
SNS users create stronger ties with connections based on approval and create deeper networking opportunities
based on common interest, validation of services, and connections. Approval rating is largely the stimuli for
users on SNS and forms the huge value add in the driving force of social media adoption. APR should be high
for bonding and medium for bridging capital.
Social network sites provide special interest groups which has garnered huge adoption over the years
(Brocke, Richter, & Riemer, 2009). Users and corporations create groups and SNS users will join the group
based on subject matter or mission. The probability that an individual accepts or rejects a user asking to join a
group represents INV. Because bonding capital pay close attention to acceptance and seeks to create greater
bonds through closer one-to-one relationships, group ties may be viewed as disposal and a user may not care if
accepted into a group. Bridging Capital creates a larger network of quarantined users with like interest. INV is a
global form of acceptance and relationship connections on SNS. This study recommends INV is low for
bonding capital and bridging capital is medium.
If users are accepted to a social network group (SNG), bonding capital increases offering greater
support which may be grouped by demographics (age, religion, race, gender, etc.), special interest, careers, and
other areas. Groups offer weaker ties because communication is more direct than indirect and bridging
opportunities loses control over what is communicated in these special interest groups. The number of SNG and
users belongs to on average should be low for bridging capital and high for bonding capital.
Another attribute that affects a user SID value is an individual users social network site (USG) traffic
compared to other SNS. USG takes into account users volume across heterogeneous social networks. Greater
relationships are established and maintained across heterogeneous networks creating stronger connections (J.
Vitak.,2014). In addition, bridging capital is established because of the advent of relationship management
across multiple SNS. Bonding capital has a low concern for other sites if the support is lower; direct
communication is lower; and trust is higher on more homogenous platforms. However, popularity may have
some level of interest for users seeking bonding capital. We recommend that bridging capital should be high and
bonding capital is medium.
Social network users participate in multiple SNS each providing a different purpose or service. The
amount of registered users varies across different SNS platforms. The SID score attribute MEB represents the
size of memberships compared to other SNS, which is measured by the average number of connections a user
has on a given platform. Using SNS Facebook and Twitter as an example, the average user has 338 connections
(Friends) on Facebook and 208 Followers on Twitter creating a measure of Low, Medium, or High (Smith,
2014)/ (Muruganandam, 2016). A user with 627 friends on Facebook would be close to medium and a friend
with 140 followers on Twitter would be considered low.
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The more connections on a SNS the better access to resources, emotional support across heterogeneous
SNS platforms, access to a global community of users and increasing bonding capital (Vitak, 2014) . Bridging
capital benefits from higher connections increasing one to many relationships, creating a wider network of
opportunities, and consistent messaging. This study recommends that MEB should be high for both bonding
and bridging capital.
The more connections a user maintains on a SNS the greater chance of cultivating relationships. The
greater the SNS connections will create greater opportunities for likes, satisfaction and confirmation (approval)
which directly impacts bonding capital. Higher connections also provide access to unique and diverse
perspectives benefiting more to bridging capital but also some direct bonding capital (Burke, Kraut, & Marlow,
2011). As MEB focuses on the number of memberships across heterogeneous SNS, REL represents the average
number of relationships maintained on a single SNS (homogenous SNS). Based on research, REL should be
high for both bonding and bridging capital.
An additional SID attribute that measures the individual targeted social groups which are partitioned by
age, gender, race, education, religion, etc (TSG). Users may only join and participate in group that support a
specific cause or addresses issues that support its social value chain. The number of diverse groups may be
lower because users may only seek support from groups that support a specific demographic (eg. race, religion,
etc). Weaker ties may be higher in target groups to increase focused or tiered communication. TSG is high for
bridging capital and medium for bonding capital.
SNS users generates traffic as users exchange and post information through updates, communication,
and participating microblogs (Knapp & Vangeslisti, 2003). The information exchanged by initiating and
consuming broadcast messages allows one to keep in regular contact through a stream of small updates. The
amount of individual traffic volume uses (TFC) compare to other SNS will affect the users SID. Greater
bonding capital is generated through increase traffic spawned by direct communication, post approval
(live/share), responding to postwith comments, etc (Allan, 1979). Rich communication increases with traffic
and response reciprocity (Burke, Kraut, & Marlow, 2011). Bridging capital‟s TFC reflects direct
communication but may in reduce the level of traffic if users receive no value from the electronic dialog. TSG
should be high for bonding capital and medium for bridging capital.
V. CONCLUSIONS
The impact of this framework provides a footprint to establish a baseline for measuring and outlining
the value of high or low SID value. In the finance industry, a user‟s credit score reveals the individual ability to
repay debts. The lower the score the lease likely a person would be granted credit and/or it will result in a
higher interest rate. High credit scores yield better borrowing potential and interest rates. A high SID Value for
users who is seeking to promote a business (SID-BV) might adjust its online practices and policies to maximize
the value bridging capital.
A SNS user would look closely at their individual SNS attributes and use the framework to measure the
type of capital derived from social network activity. The user quantitatively uses their score from each SID
attribute and enter it into the SCT8. Below is an example of SID attribute score from a user that mostly uses
SNS for news and networking opportunities(See Figure 3). User 1 SNS activity maps closely to bridging capital
6. Determining Strategic Value of Online Social Engagements
www.ijbmi.org 64 | Page
which will reveal to the user the investment in SNS and will aide what activities they should maintain or
increase to yield greater value. (Gyarmati, 2010)
In summary, the framework provided in this study will provide a user with a graphical representation of
how a SID score provides immediate value. Based on a user‟s score, High or low will establish a foundation to
create and maintain establish polices when using SNS. In future studies, we will validate this framework by
using SNS data based on a user‟s objectives and outcomes of social network activity. We will also study use
cases and demonstrate how the SCT8 can be deployed as instrument to provide ROI of online engagements and
benefit of social capital.
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