The document discusses the power of digital influence and how it is determined online. It notes that influence over others exists because it is acknowledged and recognized by others. One's influence level or "clout score" is impacted by how much content one creates and shares with their peers online, and how much value that content provides to their audience. While influence metrics are still developing accurate measures, the goal is to provide analytics to help companies effectively spend their social media budgets.

1. The POWER of Digital Influence presented by Lindsey Fair

2. The only reason one has influence over another is because another acknowledges it , recognizes the existence of it.

3. Your peers do influence your clout score. It ain’t all robots.

4. The more you share and participate , the more your influence will rise .

5. how much content you create , how much content you curate , and more importantly whether that adds value to his audience.

6. Online vs Offline

7. Right now it’s kind of “hmm, that’s interesting.” but the goal for the social media influence industry is to provide in-depth analytics tailored to a client company on how to most effectively spend its social media dollars .

8. Employment Perks Community

9. Klout , Twylah, Traackr, TwentyFeet, Peer Index , SocialIQ, Booshaka …

10. It's not absolute - its probabilistic .

11. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr