The document discusses a presentation event held at the IBM Innovation Center focusing on the application of big data, particularly in nonprofit and humanitarian sectors. It featured insights from IBM leadership and expert speakers on using data science to enhance operational practices and improve donor retention. Key topics included the characteristics of big data, its variety, velocity, and volume, along with practical examples across different sectors.

1. Insights: Introduction to Big Data
IBM Innovation Center - July 26, 2013

2. Insights: Big Data
How Data Science is challenging present practice and shaping the future.
July 26, 2013 - Waltham IBM
Innovation Center (Boston, MA)
• A series of short explanatory
presentations designed to "demystify"
some of the most important elements of
applying data science
• A special presentation from senior IBM
leadership in Big Data
• A tour of the IBM Innovation Center
• A special presentation about the
relationship between Big Data and
traditional CRM software from the staff
at SugarCRM
• All presentations focused on how Big
Data can be used in the non-profits

3. Sponsored by:
• Anand Mahurkar & Rob
Matthews, Findability Sciences
• Larry Eason, DotOrgPower
• Ray Tetz, Mind Over Media,
Inc.
Hosted by IBM at the
Waltham, MA IBM
Innovation Center
Big data introduction by
Bruce Weed, IBM Program
Director for big data

4. I talked about how we all tap the power of big data every time we
use LinkedIn.
I gave examples of power-mapping (finding and prioritizing
influencers on a target) using big data and LinkedIn. Applications
for nonprofits, NGOs and social impact businesses included
resource development, advocacy, building access and influence,
communications, marketing, partnerships and beyond.

5. Bruce Weed shared examples of big data use from
across sectors - government, commercial, humanitarian.
Bruce also gave us background and history, tutorial on
enabling technologies and a look over the horizon to
what is coming.

6. Anand Mahurkar, Founder and CEO Findability Sciences
gave examples of nonprofits and for-profits using big
data today. Anand and his team are working with United
Ways and other nonprofits.
The following 5 slides are from Anand's briefing.

7. THE NATURE OF BIG DATA
varietyvelocityvolume

8. DATA GOT BIG
2220 PETABYTES
GLOBAL DATA
ALL IN A DAY’S WORK
12 TERABYTES
TWEETS
12.4 BILLION
GLOBAL CALLS
volume

9. DATA IS GATHERING SPEED
2.9 MILLION
EMAILS / SENT / SECOND
20 HOURS
VIDEOS / UPLOAD / YOUTUBE / MINUTE
2 MILLION
TWEETS / MINUTE
velocity

10. DATA IS DIVERSE
PERSON TO PERSON
EMAILS / BLOGS / SOCIAL NETWORKS
PERSON TO MACHINE
BANKING / SHOPPING / MEDICAL / SEARCH
MACHINE TO MACHINE
SENSORS / GPS / RADIO
UNSTRUCTURED
SEMISTRUCTURED
STRUCTURED
variety

11. PUTTING DATA TO WORK
BUSINESS INTELLIGENCE
EXTRACT • TRANSFORM • LOAD
MAINLY HISTORICAL
DESCRIPTIVE STATISTICS
BIG DATA
CONNECT-AND-GO
LIVE STREAMING DATA
INDUCTIVE / INFERENTIAL STATISTICS

12. Amy Case from Case Strategy discussed donor churn
and how big data tools are helping organizations to get a
real-time, comprehensive view of what's happening with
their donors. Getting actionable information quickly is
helping organizations improve donor retention.

13. Ray Tetz, President and Creative Director at Mind Over
Media, Inc. facilitated the workshop. Ray provided
domain expertise from his extensive work with
humanitarian, healthcare and faith-based institutions.
Ray Tetz and I have known each other for over 30 years!

14. Thank You!
To IBM, Sugar CRM, Case Strategy, staff and
guests.