This document contains responses from multiple individuals to questions about watching pop music videos. A 17-19 year old female watches music videos at home for their creativity and bright colors, and is influenced by YouTube recommendations and suggestions from people she knows. A 17-19 year old male watches with friends for creativity and colors, and is influenced by YouTube and latest trends. An older 26+ female watches alone for the music artist and is influenced by the artist, while an older 26+ male also watches alone but is influenced by the song.

1. How old
are you?
Gender? Do you
like pop
music
videos?
Where do you
watch these
music videos?
What is it about
the musicvideos
that appealsto
you?
What influenceswhatvideosyou
watch?
What do you usually
watch these videoson?
What do you expectto see
in a pop promo?
17-19 Female Yes At home (on
your own)
The creativityand
brightcolours
What YouTube recommendsIf
people Iknowhave suggested
watchingthemIf theyhave an
abstract meaningtothem,
somethinginteresting,notjust
somethingcompletelyliteral of the
lyrics
On a computer/laptop Colours,something
interestingthatfitsthe
song,givesthe feelingof
awe!Probablyalot of
shotsinvolvingthe star
beingappealinginsome
way.
17-19 Female Yes At home (on
your own)
The creativityand
brightcolours
Social media,forexample,seeing
imagesof TaylorSwift's'Bad Blood'
musicvideoonFacebookleadme to
watchingthe videomyself asIwas
curiousand wantedtounderstand
the excitementof it.Whensomeone
suggestsa song,or ask me whether
I've seenthislatestvideo.Hearing
the latestsongson the radio,or on
musiccharts.
On a phone Somethingeye-catching,
havingthe artist's
image/name presentwith
theirnewsong.A small clip
of theirnewvideo,etc.
17-19 Male Yes Witha group
of friends
The creativityand
brightcolours
YouTube recommendations.Latest
trendingmusic.
On a computer/laptop Shotsinvolvingthe music
artistin theirelement.
26+ Female Yes At home (on
your own)
The music artist The artist On a television Dancing,something
exciting&different
26+ Male Yes At home (on
your own)
The music artist The song On a tablet Don’tknow