The document contains a questionnaire about preferences for smart phones. It aims to study people's perceptions and buying behaviors towards various smart phone brands. It asks demographic questions like age, gender, income level. It also asks about current and previous phones owned, reasons for switching brands, price paid, features considered important when purchasing. Questions gauge satisfaction levels and whether respondents would stay loyal to their current brand or try another. The questionnaire aims to understand consumer preferences to help phone companies with marketing strategies.

1. QUESTIONAIRRE of BRM
Akanksha Shipra(1021005)
Bushra Akhtar(1021009)
Sonal Priyadarshini(1021027)
Tania Chakraborty(1021028)
Topic name:
PREFERENCES OF SMART PHONES
Primary Objective:
To study the perception and buying behavior of people towards
various smart phones.
Secondary Objectives:
1. To study the preference level associated with various smart
phones.
2. To find out satisfaction levels towards the various smart
phones.
3. Major features that consumer look in a smart phone before
purchasing.
4. To know which advertisement media puts more impact on the
buying decision of youngsters.

2. Demographic Information:
1. Age – (radio button)
 16 & below
 17-25
 26-34
 35-45
 46-59
 60 and above
2. Gender – (radio button)
 Male
 Female
3. Educational Qualification – (radio button)
 SSC/HSC
 Bachelor’s degree like B.com, B.Sc etc
 Master’s degree like M.com,M.Sc etc
 Professional Degree like B.Tech ,
M.Tech,CA,ME,MBA,MBBS
 Others, please specify
4. Current Occupation – (radio button)
 Student
 IT ,BPO sector
 Consulting/Banking
 Self employed professional
 Family Business
 Others, please specify

3. 5. Current Monthly Income (family income in ease of students)
(Radio button)
 Below 50,000Rs
 50,000-1,50,000Rs
 1,50,000-3,00,000Rs
 Above 3,00,000
Other Information
6. Which brand of mobile do you own currently? (radio button)
 Nokia
 Sony
 Motorola
 LG
 Samsung
 Blackberry
 I don’t own a mobile phone
 Others, please specify
7. Which brand of mobile did you previously own?(checkbox)
 Nokia
 Sony
 Motorola
 LG
 Samsung
 Blackberry
 I don’t own a mobile phone
 Others, please specify

4. 8. Why you changed your mobile phone? (checkbox)
 Battery Backup Problem
 Bad Customer Service
 Changing Trend
 Family Member/Friends not satisfied with this brand
 Low Internal Storage
 Unsatisfied Features, Please Specify
 Difficult to interact with a webpage
 Navigation on a website was difficult
 I haven't experienced any of these problems in it
 Others, Please Specify
9. In what price band does your mobile phone fall which you
currently own (At the time of buying)? (radio button)
 Below 5000
 5001-10,000
 10.000-20,000
 Above 20,000
10. Why did you choose your brand over others? (checkbox)
 Better Features
 Priced Competitively
 Battery Backup
 I have been using this brand for long
 Peers/Family Members using and satisfied with this
brand
 Online/Print/Visual Media Review
 Catchy and attractive ads
 Others (please satisfy)

5. 11. How much are you satisfied with your present phone? (radio
button)
 Not satisfied
 Just Satisfied
 Fully Satisfied
12. Would you prefer to stick to stick to current brand in the
future or would you be willing to purchase a different brand?
(Radio button)
 Preferably residing to current brand
 Would be open to try a different brand
 Don’t Know
13. What functionality would you prefer to have on your
Mobile Phone? ("Feel free to rate more than one option")
(RATE with Radio button table)
 Read news and entertainment
 Search for information
 Watch videos
 Access local information
 Participate in social media / networking sites
 Research products and services
 Purchase products and services
 Read or post to blogs
 Find local services
 Read or post product/service reviews
 Research travel destinations
 Perform banking activities

6.  Check sports news, scores, manage fantasy leagues
 Book travel arrangements
 Other
14. How much are you willing to pay for a new smart phone?
(radio button)
 Below 5000
 5001-10,000
 10,000-20,000
 20,000-30,000
 Above 30,000
15. How important is the design or style (Look and Feel) of a
mobile phone to you as opposed to functionality? (radio
button)
 Not Important
 Fairly Important
 Very important
 Extremely important
16. What size of the handset would you prefer? (Radio button)
 Small
 Medium
 Large

7. 17. What size would you prefer your screen to be? (radio
button)
 Small (1.0 to 2.4) inches
 Medium (2.5 to 3.5) inches
 Large (3.6 to 4.4) inches
18. In purchasing phones does your choice depend on? (radio
button)
 Brand popularity make and model of mobile
 Technological features, specification of mobile
 A bit of both
 Cost
19. Which kind of media you get swayed upon or find it
trustworthy to rely in buying a new smart phone? (Checkbox)
 Social Media
 TV Advertisements
 Hoardings
 Radio
 Personal messaging
 Newspaper/Magazine
 Cinema
 Paid Search