Music Video - Evaluation

1. EVALUATIO
N
JACK HURST

2. PRODUCTION PROCESS
EVALUATION

3. Research
As I have done my research, I have spent lots of time going into detail about what aspects are key in music
videos and what I could include. I also did lots of research on around 25 music videos and analysed them
picking out lots of detail the artist has put in the video. Analysing the videos has helped me gain ideas for
what I wanted to do for my video and how to execute that to a high standard.
Strengths – As I had looked at so many videos, I was able to cover most genres meaning I have a wider
understanding of how to make a video and what characteristics are associated with each genre. I was then
able to pick a genre and add those characteristics to my plan e.g. pop has bright colours and bright lights.
When researching I was able to notice all the details in the videos which shows that you have to think about
every little detail which all together creates a high quality video. The more research I did, the more I learnt
about different techniques, facts and aspects you need to know about. I learnt that there are multiple
purposes for a video, such as, the artist wants to widen their audience to become a wider target market.
Learning this helped me as I have thought about what my target market should be and how I can improve the
video to fit that target market. The next thing I have learnt I about the visual and technical codes such as
camerawork, lighting and editing. I have used these to improve my work as I spent more time thinking about
how they can portray emotions and feelings as I haven’t used performers due to COVID. Further on in my
research I found out about the different styles of music videos such as, narrative, impressionist and
referencing, which has helped me to realise that the video can be made to create an atmosphere for the song
instead of a story to support the song. Another aspect of my research was learning about certain definitions
and people such as, mise-en-scene, Andrew Goodwin, semantic, syntactic and intertextuality. After learning
about these, it made me look and think about why the artist has used those props, colours and locations etc
and also how this could link to another famous piece of media.
Weakness – I would say there aren’t many weakness about my research as I had learnt how to create a music
video and made a list about what the main aspects are to be thinking about when planning. The main
weakness I have noticed in my research is that I didn’t spend enough time to go into lots of detail about
different camera movement, different lighting and ways of editing. Doing the extra research would have
helped as I could have used them though out the video making more of a theme and structure. I would say
this extra research would have added small details to the video which would have small meanings, these
could be hard to spot so it wouldn’t have improved my video by much.

4. Planning

5. Time Management

6. Technical Qualities - Camera

7. Technical Qualities – Editing/Post

8. Aesthetic Qualities

9. Audience Appeal

10. PEER FEEDBACK

11. Feedback 1
What did you like about the product?
What improvements could have been made to the product?

12. Feedback 2
What did you like about the product?
What improvements could have been made to the product?

13. Feedback 3
What did you like about the product?
What improvements could have been made to the product?

14. Peer Feedback Summary
What do you agree with from your peer feedback?
What do you disagree with from your peer feedback?

15. Peer Feedback Summary
What do you agree with from your peer feedback?
What do you disagree with from your peer feedback?