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Brooke Harris 
How did you use media technologies in the construction and research, planning and 
evaluation stages? 
Pre-production: I used the internet for such 
websites as google/Youtube so that I could 
research pre-existing media forms to decode 
the work in order for me to collect typical 
conventions of my genre, this guided me in the 
planning and research stage as it helped me 
gain knowledge on my genre and the 
codes/conventions within my genre this 
enabled me to generate ideas as we analysed 
music videos and digi packs of real media 
forms to reinforce/gain information. 
Production: In the construction of my video I used 
the internet to watch the pre-existing video for my 
song choice, to look at how that video was 
constructed reviewing the pace/rhythm of the song, 
so that I knew what I was doing worked; I 
constantly looked for ways I could 
developed/improve my video. I further looked at 
pervious Alevel videos looking at the macro 
elements such as the camera shots and how they 
used the camera shots in bringing forward there 
videos. This helped me as it gave me an idea of 
what I needed to incorporate into my video, also 
denoting how important the camera shots are, 
assisting me to achieve the highest possible marks. 
Post production/evaluation: I used the internet for 
google and youtube in terms of my evaluation as I 
print screened images that were useful to my work, 
anchoring my information. I also used google to look 
at how pervious students has answered the questions, 
the formats they used etc to get an idea for my work, 
this helped me to generate answers guiding me in what 
I needed to include/develop my answers.
Brooke Harris 
I used blogger in my research 
and planning stage to upload 
all of my plans/information on 
my genre/music video this 
helped me develop my 
knowledge and acted as a tool 
for creating my plans for the 
production stage of my video. 
In accordance to the construction of my video the use of 
blogger helped as I was able to look over notes which 
ensured me that I was on track to achieving/sticking to my 
plans and I was able to keep looking back at pervious 
information such as the convention that I decoded of my 
genre to overall make sure I was being successful. 
In my evaluation stage I used 
blogger to upload my work to 
use as a toll for gathering 
information that I had 
uploaded in order for me to 
answer the given questions 
successfully as I was able to 
assess my work/knowledge. 
I used slideshare in my 
planning and research stage as 
I showed my use of 
technologies by using 
slideshare as a means of 
sharing my information and 
my understanding. 
Word was a common format that I used throughout my pre 
– production and evaluation stages as I used it to past 
images, cropping them, rotating them (editing) so that I 
could upload them onto I movie/blogger to make my work 
more creative, in my evaluation stage I used word to type 
up information, this overall the use of word anchored my 
information/knowledge. 
I used i movie in all three stages of production to create 
documents showing my development/work, as it 
enabled me to use my creativity and is a direct approach 
for displaying my work, I used it to put tighter my 
footage in order to produce my music video, this was 
highly valid as it allowed me to conform/challenge 
conventions, by the use of transitions/filter, playing 
around with the footage etc. 
Editing tools
Brooke Harris 
The school provided us with an imac this 
had all of the media technologies that I 
needed to use in order to complete my 
course work. This was an effective media 
technology, and was easy to use which 
helped me to reach deadlines/complete 
work. 
My filming was done using a Nikon camera all of my 
filming was done within a two week period; the camera 
was a valid piece of media technology in order for me to of 
completed the production stage of my course work. With 
my first shoot the footage was blurry, however this looked 
effective in my final project. Overall the footage was of 
good quality and I am happy with my final music video. 
I used survey monkey in the planning and reach stage of 
my production as it helped me to gather audience research 
which helped me with my task as it gave me an 
understanding of my audience expected from my genre, 
this helped me to decode the conventions of my genre; 
however I didn’t find this an essential piece of media 
technology as people didn’t answer the questions maturely 
therefore not giving me information that I needed.

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Using Media Technologies in the Construction, Research, and Evaluation of a Music Video

  • 1. Brooke Harris How did you use media technologies in the construction and research, planning and evaluation stages? Pre-production: I used the internet for such websites as google/Youtube so that I could research pre-existing media forms to decode the work in order for me to collect typical conventions of my genre, this guided me in the planning and research stage as it helped me gain knowledge on my genre and the codes/conventions within my genre this enabled me to generate ideas as we analysed music videos and digi packs of real media forms to reinforce/gain information. Production: In the construction of my video I used the internet to watch the pre-existing video for my song choice, to look at how that video was constructed reviewing the pace/rhythm of the song, so that I knew what I was doing worked; I constantly looked for ways I could developed/improve my video. I further looked at pervious Alevel videos looking at the macro elements such as the camera shots and how they used the camera shots in bringing forward there videos. This helped me as it gave me an idea of what I needed to incorporate into my video, also denoting how important the camera shots are, assisting me to achieve the highest possible marks. Post production/evaluation: I used the internet for google and youtube in terms of my evaluation as I print screened images that were useful to my work, anchoring my information. I also used google to look at how pervious students has answered the questions, the formats they used etc to get an idea for my work, this helped me to generate answers guiding me in what I needed to include/develop my answers.
  • 2. Brooke Harris I used blogger in my research and planning stage to upload all of my plans/information on my genre/music video this helped me develop my knowledge and acted as a tool for creating my plans for the production stage of my video. In accordance to the construction of my video the use of blogger helped as I was able to look over notes which ensured me that I was on track to achieving/sticking to my plans and I was able to keep looking back at pervious information such as the convention that I decoded of my genre to overall make sure I was being successful. In my evaluation stage I used blogger to upload my work to use as a toll for gathering information that I had uploaded in order for me to answer the given questions successfully as I was able to assess my work/knowledge. I used slideshare in my planning and research stage as I showed my use of technologies by using slideshare as a means of sharing my information and my understanding. Word was a common format that I used throughout my pre – production and evaluation stages as I used it to past images, cropping them, rotating them (editing) so that I could upload them onto I movie/blogger to make my work more creative, in my evaluation stage I used word to type up information, this overall the use of word anchored my information/knowledge. I used i movie in all three stages of production to create documents showing my development/work, as it enabled me to use my creativity and is a direct approach for displaying my work, I used it to put tighter my footage in order to produce my music video, this was highly valid as it allowed me to conform/challenge conventions, by the use of transitions/filter, playing around with the footage etc. Editing tools
  • 3. Brooke Harris The school provided us with an imac this had all of the media technologies that I needed to use in order to complete my course work. This was an effective media technology, and was easy to use which helped me to reach deadlines/complete work. My filming was done using a Nikon camera all of my filming was done within a two week period; the camera was a valid piece of media technology in order for me to of completed the production stage of my course work. With my first shoot the footage was blurry, however this looked effective in my final project. Overall the footage was of good quality and I am happy with my final music video. I used survey monkey in the planning and reach stage of my production as it helped me to gather audience research which helped me with my task as it gave me an understanding of my audience expected from my genre, this helped me to decode the conventions of my genre; however I didn’t find this an essential piece of media technology as people didn’t answer the questions maturely therefore not giving me information that I needed.