titles, audience, rationale, project concept, production technique, evaluation, schedule and bibliography

1. Proposal
1
Working Titles: renegades, forsaken, mutineer
What is it called? This can change if you think of something better later
Audience:
My target audience that I’m aiming my music video for will be adolescence aged from around 16 to
20. They video will be created in the interest of both genders. This would appeal to both genders
because I am not using general stereotypes, as in my video both genders are equal. my video can
be aimed towards all social classes as most people have wanted freedom, to rebel and be creative
at one point. However, I am specifically aiming my music video towards the lower social class
levels as these groups don’t have as much creative freedom and my music video is about being
able to express yourself. My target audience Is also people whose lifestyle are that of; social
conscious type a, balanced /totally integrated, needs driven people. This is because people with
these lifestyles want to be different they want to help themselves and society/planet. My music
video would appeal to them as you can do this by being creative and out of the box (“All hail the
outlaws/ Spielberg's and Kubrick's”)
Rationale (approx. 100 words)
Throughout this year I have acquired lots of knowledge and skills on most adobe programs such
as; Photoshop, premier, adobe audition, illustrator, premier pro and a few skills on after effects. I
gained my knowledge and new skills by using a few programs through various tasks and projects I
have been set since starting my time at school. Project’s such as my audio ghost story, advergame
and advert that I studied will have a direct impact on my current work as those projects have
helped improve my skills with audio and editing and putting the two together. This knowledge I
have required from my previous projects will help me create a music video I am happy presenting
and it will also help me get my work done a bit faster as I don’t have to learn how to use every
program needed.
Project Concept (approx. 200 words)
The concept for my music video is a group of friends who walk around together/ laugh, having fun
and don’t care about the time or exactly where their destination is/ is going to be. To fit my
concept, I chose the song renegade by the X Ambassadors. I chose this song as it starts with
exploration and freedom from the first verse and that is carried through the song along with lines
that praise being unique and go against mainstream ideas.
I will need to research existing products and look at music videos with the same/different genre
characteristics as the band I chose (indie rock). I will also need to research about different edit and
camera techniques and what the meaning behind them is. This will help me when filming my music
video as I will know what I want /need to record for my scenes.
Production Techniques (approx. 150 words)
Some production techniques I want to use I my music video are:
I want to include camera shots that are eye level, over the shoulder, high angle, wide view, body
shot and low angles. I want to include some camera movements that are: pan (left and right),
pedestal (Moving the whole camera up and down), tilt (pointing the camera up and down) and
zoom. These camera movements are found mix in with others in many popular music videos and
films. I haven’t chosen to use any production technique that uses special equipment as most indie
rock music videos have a small budget and the locations are easily assessable.
Evaluation (approx. 50 words)
I plan to evaluate my work by a few means, such as an ongoing evaluation, along with evaluation
of my experimental progress. I will also evaluate my finished outcome of my music video, as well
as my finished research, planning, time management/ technical qualities, aesthetic qualities and
audience appeal. To complete this I will also look for comments made by my target audience as is
marketed towards them. This feedback will also help me improve in the future as it can help in my
other projects along with helping me if I decide to create my (FMP) final personal project based
around what I’ve done on this project.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments
 Think of what video I
want to create.
 What music/ genre
would go best/ what I
enjoy.
 Test out techniques I
want to include into
my music video.
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
 Finish of experiment if
not I haven’t.
 Find existing products
to research and write
about what I like
/don’t.
 Research about
different camera
movements and
techniques/
meanings/ finish
PowerPoint.
 Write proposal.
 Start visual planning.
3 -Pre-production
-Filming
 If not done complete
proposal.
 Finish pre-production.
 Gather a cast to film
with on the weekend.
4 -Filming/Editing  Finish pre-production
if not done.
 Collect more footage
if needed.
 Move all filmed
footage onto
computer and start
editing.
5 -Post-production
-Screening/Evaluation
 Ask classmates/
family for feedback.
 Complete evaluation
PowerPoint.
 Upload everything to
blogger.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3. Mark r Robertson. (December 20, 2012). Tutorial: How to Create the Old Film Look Effect for Video.
Available:https://tubularinsights.com/old-film-effect-look/.Last accessed 29/1/2019.
4. Foster the people. (4 Feb 2011).Pumped up kicks.Available:
https://www.youtube.com/watch?v=SDTZ7iX4vTQ. Last accessed 29/1/2019.
5. American authors.(18 Oct2013). Best day of my life. Available:
https://www.youtube.com/watch?v=Y66j_BUCBMY. Last accessed 29/1/2019.

3. Proposal
3
6. Avicii.(15 Dec 2014). The nights. Available:https://www.youtube.com/watch?v=UtF6Jej8yb4. Last
accessed 1/29/2019.
7. Larry Page, Sergey Brin. (4 sept 1998). Google. Available:https://www.google.co.uk/. Last accessed
29/1/2019.
8. . Levon & Kiril.(Jan 2006). Bubbl.us.Available:https://bubbl.us/044067005838618173.Lastaccessed
29/1/2019
9. askingpeople/ collectingopinions