The music video for "Pass This On" by The Knife uses various camera and editing techniques to appeal to a wide target audience and unite the viewers. The video takes place in one room with a group of unwilling people who start dancing together after the protagonist begins singing. Medium shots and close-ups are used frequently to show the singer and characters' emotions. While the video has a low budget look, the consistent shots, continuity editing, and fast cuts between scenes help tell the story of bringing the audience together through music. There are no digital effects used.

1. Music VideoAnalysis
Commenton the followingaspectsinrelation to your musicvideochoice.
How will these techniquesappeal to the target audienceneeds?
The Knife- Passthis on
Target Audience &
Needs
The music videoforthe duo“The knife”givesthe musicvideoawide range of targetaudiences.Forafirst,the protagonist of the
videoisactuallyaman whois dressedasa girl so it opensupthe LGBT communitywhichmakesthe directorsnotlooklike
homophobeswhichgivesthemrespectbutthere are people whoare homophobicsothat wouldtriggerthemintonotwantingto
watch it.Thenthere isthe music genre whichiselectronicwiththe soundof hawaiianwhichwouldbringinthe alternative and
electronicfanswhichisgoodforthe duo,as due to the backgroundsof the LGBT and the electronic,itwouldalsobringinawide
range of age groups because the mainage groupis teenagersandyoungadultsbutthe mainage groupingsof electronicmusicbut
for beingLGBT,that has all kindof age and racial backgroundswhichmayattract themto listentoit.

2. Music VideoAnalysis
Lyrics (Meaning
Implied?)
The firstlyricyou hearin the songis “I’min love withyourbrother”whichinstantlytellsyouthatthe characteris bothgay and
transgenderasthe character is wearingwomensclothesanddressedasagirl and is askingtosleepwithsomeonesbrother.They
alsosay “I shouldn’taskforhisname”whichcouldmeanthat theyalsowant to dowhat theycall a one nightstandwhichcan also
be backedup withthe lyric“Can he pay” and alsomeaningthathe doesnot wantanythinggoodto come out of it,nota
relationshipjustsingleone nightstandbutfromthe lyricsitmeansthat he want to have a good time,fromthe lyric“Oh whata
laugh”.
Tempo The song isa slowupbeathappysong,notmanysongshave that happybeat to themandfor themto have a happybeatto them
will make the listenerwanttolistentoitevenmore whicha musicianwantstheirfanstodo.The songstays at the same.same
pace all throughoutthe songtill the endwithoutchangingthe pace atall,theirsongstendto alwayshave somethingsimilartoany
of theiroversongs.Somethingyoucancall a signature soundwhichall artistshave,the songhasthe BPM of 130.
Genre Song
The song has a strange and oddbackground,the maingenre iselectronicwhichhasa twistwhichisthe hawaiiansound.Inmy
opinionitwasan interestingmove todoto make a song that ispart of one biggenre.Whena songbecomesa partof multiple
genresitopensa up a wide varietyof fans.Italsospicesuptheirselectionof songsasitdefinitelystandsoutfromthe restof the
songsthey’ve done.Idothinkthe lyricsgo well withthe song,whenthe beatgoeshighsodothe lyricsand vise versa.
Video
The videotakesplace inone single roomwithagroup of people whoare not willingtogetalongwitheachother,thenthe main
protagonistwhoisunnamedstartssinging.Thenafterhe startsto sing,thenafterhe starts to singthe othersactually startto
dance,thoughtheygetup one by one.Itdoesunite the roomwhere before the singingthe audience wouldn’tspeakandnowthey
are dancingtogetherandgettingalongtogether.Whichiswhatthe singerwants,he managestogeteveryone happyandupgoing
thoughthere isonlya single personinthe backgroundwhodoesn’tjoininatall butdoesn’texplainwhytheydon’tjoinin soit
leavesitasa mystery.
CameraTechnique The videousesthe same type of shotsthroughoutthe videowhichisa goodsignof a gooddirectorbecause youdon’twantsce nes
that don’tmatch at all withany of the other scenesthroughoutthe video.The mostpopularshotisdefinitelyamediumshot asit
isusedmost frequentlythroughthe videotoshowthe shotsof the singerastheysingto the audience.Mediumshotsare agood
to use inperformance videosastheyare the mosteffective touse asitshowsthe most outof the performerwithoutbeingtoofar
away withoutneedingtozoom.The nextcommonisdefinitelyclose upsasthere isatleastaclose up of everythinginthe room
duringthe videothoughthe close upsare mostlyusedonthe charactersfacesto showtheiremotionsmore clearerthanit being
showninany otherscene.
Editing There isn’tmuchin editinginthisscene besidesthe use of lowsaturationwhichisinstantlynoticeable inthissceneasyoucan see
that the shotslookdull andboring,evenforthe reallybrightcoloursbutthat iswithlowsaturation.Thismayof notbeenhelped
withthe fact that the videolookslike itwasalowbudgetmusicvideoandalsohowoldthe videoas the videowasreleased in

3. Music VideoAnalysis
2004 and theydidn’thave asgood camara’sthat we do and lastlythere iscontinuityeditingtomake the videolooklikeone big
longshot,you don’tsee the shotsstart andfinishwhichmakesiteasierforeditorstopiece ittogetherandanotherthing that
videoalsohasisfast cuts as it cutsbetweenshotsveryquicklyso yougettosee the shot forprobablylessthana secondbefore it
cuts to anothershot.
Use of Digital Effects No digital effects.