Evaluation Q1
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A2 Media Studies Advanced Portfolio question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
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Genre analysis
Grime originated in the early 2000s in East London, influenced by the 1990s garage scene. Wiley was an early grime artist who rapped over different beats about more relatable topics, helping establish the genre. As Wiley and other London artists' styles grew in popularity through clashes and competitions, grime attracted many young fans and spread through the internet, leading artists like Skepta, Stormzy, and JME to break into the mainstream charts with grime songs in recent years.
Media Evaluation Question 1
The document discusses the forms and conventions used in the author's music video for a UK hip hop song called "When We Make It". It focuses on how the video develops and challenges conventions of the genre. Specifically, it highlights the use of urban locations to contrast the artists' past and aspirations for success. It also discusses the inclusion of well-known London landmarks and the use of black and white shots to represent the artists' backgrounds. Common conventions like solo shots of artists rapping and casual recording studio scenes were also incorporated into the video. Clothing styles typical of UK hip hop like hoodies, hats and bling accessories were worn by the artists to fit with genre trends.
Question 1 continued
The document discusses ways in which a music video both followed and challenged conventions of the grime genre. It followed conventions by including a title sequence, using pans in the intro in a horizontal direction, and shooting in urban locations. It challenged conventions by including a Hollywood-style title sequence, which is atypical for grime videos. It also challenged conventions through the representation of the female actress using a low angle shot to make her look superior, which breaks from typical representations in grime genre videos.
In what ways does your media product use develop or challenge forms and conve...
The document discusses how the music video challenges conventions of real media products. It compares the music video to others to analyze how it follows and challenges forms and conventions. Some conventions it follows include including the artist and song name at the beginning, having shots of the artist overlooking edges, and using dissolve effects. Some conventions it challenges include putting the artist and song name on one shot, having credits at both the beginning and end, having the artist face the camera in an establishing shot, not including models, and interpreting famous landmark shots with the artist in front of London landmarks.
Andrew goodwin
1. Music videos relate their genre through visual elements like a stage performance in a rock metal video.
2. There is a relationship between the lyrics and visuals as seen in Pink Floyd's "Brick in the Wall" which shows bricks being put into a wall.
3. The music and visuals in a video also relate as seen in Queen's "Bohemian Rhapsody" where the lighting changes with the music.
Music video analysis
The document analyzes the music video for "That Part" by Schoolboy Q featuring Kanye West. It summarizes the genre as hip hop, noting visual conventions like women dancers and depictions of drug use. It describes the settings as ranging from run-down to luxurious suburban homes, representing the artists' backgrounds and careers. Costumes and props help establish the artists' star images and brand associations. Body language and performances suit the confident, proud style of the genre. There is no narrative; imagery simply accompanies and illustrates the song's lyrics.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry to show wealth as seen in many rap videos. Street clothing like new era caps and hoodies were also used to appeal to the urban target audience. Conventional camera angles like low shots were used. While some settings like council estates reinforced urban themes, unconventional settings like cemeteries and parks were also included. The artist was portrayed with both aggressive and compassionate traits, offering a more complex character than typical rap artists.
Presentation 3 a2
The media product is a UK rap music video that uses conventions found in other rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, street clothing like hoodies and hats, and typical settings like council estates. However, some elements are unconventional, like scenes in a cemetery or park instead of only stereotypical urban settings. The video also subverts stereotypes by portraying the artist as a caring, emotional character rather than only aggressive.
Recommended
Genre analysis
Grime originated in the early 2000s in East London, influenced by the 1990s garage scene. Wiley was an early grime artist who rapped over different beats about more relatable topics, helping establish the genre. As Wiley and other London artists' styles grew in popularity through clashes and competitions, grime attracted many young fans and spread through the internet, leading artists like Skepta, Stormzy, and JME to break into the mainstream charts with grime songs in recent years.
Media Evaluation Question 1
The document discusses the forms and conventions used in the author's music video for a UK hip hop song called "When We Make It". It focuses on how the video develops and challenges conventions of the genre. Specifically, it highlights the use of urban locations to contrast the artists' past and aspirations for success. It also discusses the inclusion of well-known London landmarks and the use of black and white shots to represent the artists' backgrounds. Common conventions like solo shots of artists rapping and casual recording studio scenes were also incorporated into the video. Clothing styles typical of UK hip hop like hoodies, hats and bling accessories were worn by the artists to fit with genre trends.
Question 1 continued
The document discusses ways in which a music video both followed and challenged conventions of the grime genre. It followed conventions by including a title sequence, using pans in the intro in a horizontal direction, and shooting in urban locations. It challenged conventions by including a Hollywood-style title sequence, which is atypical for grime videos. It also challenged conventions through the representation of the female actress using a low angle shot to make her look superior, which breaks from typical representations in grime genre videos.
In what ways does your media product use develop or challenge forms and conve...
The document discusses how the music video challenges conventions of real media products. It compares the music video to others to analyze how it follows and challenges forms and conventions. Some conventions it follows include including the artist and song name at the beginning, having shots of the artist overlooking edges, and using dissolve effects. Some conventions it challenges include putting the artist and song name on one shot, having credits at both the beginning and end, having the artist face the camera in an establishing shot, not including models, and interpreting famous landmark shots with the artist in front of London landmarks.
Andrew goodwin
1. Music videos relate their genre through visual elements like a stage performance in a rock metal video.
2. There is a relationship between the lyrics and visuals as seen in Pink Floyd's "Brick in the Wall" which shows bricks being put into a wall.
3. The music and visuals in a video also relate as seen in Queen's "Bohemian Rhapsody" where the lighting changes with the music.
Music video analysis
The document analyzes the music video for "That Part" by Schoolboy Q featuring Kanye West. It summarizes the genre as hip hop, noting visual conventions like women dancers and depictions of drug use. It describes the settings as ranging from run-down to luxurious suburban homes, representing the artists' backgrounds and careers. Costumes and props help establish the artists' star images and brand associations. Body language and performances suit the confident, proud style of the genre. There is no narrative; imagery simply accompanies and illustrates the song's lyrics.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry to show wealth as seen in many rap videos. Street clothing like new era caps and hoodies were also used to appeal to the urban target audience. Conventional camera angles like low shots were used. While some settings like council estates reinforced urban themes, unconventional settings like cemeteries and parks were also included. The artist was portrayed with both aggressive and compassionate traits, offering a more complex character than typical rap artists.
Presentation 3 a2
The media product is a UK rap music video that uses conventions found in other rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, street clothing like hoodies and hats, and typical settings like council estates. However, some elements are unconventional, like scenes in a cemetery or park instead of only stereotypical urban settings. The video also subverts stereotypes by portraying the artist as a caring, emotional character rather than only aggressive.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Analysis of secion boyz oi
This video analyzes a grime music video from the group Section Boyz-OI. Some key aspects analyzed include:
- The video was filmed in an abandoned car park to portray the gritty streets the artists represent.
- The artists all wear the same clothing brand, Trapstar, because the video was sponsored by the brand to promote it. Product placement and sponsorship is common in grime videos due to limited funds.
- Medium close-ups and fast cuts between artists are used to keep the fast-paced song engaging for viewers and portray the artists on the same level as their audience.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Eval Q1
This document discusses the creative process behind making a music video for a Kendrick Lamar song. The creator intended to follow conventions of the hip hop genre by reflecting the lyrics and themes of struggle in poor environments. However, they decided to focus more broadly on themes of gun and knife violence. While some elements like camera motion tried to fuse structured and improvised styles, the visual effects were not natural enough to fully achieve the look of an improvised internet rap video. Overall, the video matched Kendrick Lamar's style but not necessarily conventions of the wider hip hop genre.
Codes and conventions of rap videos
Rap music videos often follow certain codes and conventions regarding their content and style. Lyrics typically tell a story about the artist's struggles or life experiences. Videos commonly feature props representing money, luxury items, and sexuality to portray wealth and attract male audiences. Settings are usually run-down neighborhoods to show the artist's origins but also wealth through expensive props. Camerawork is dynamic with quick cuts that match the fast pace of rap music. Mise-en-scene elements like clothing, jewelry, and lighting further emphasize themes of wealth, crime, and mystery through expensive but dark stylistic choices.
Music video screenshot analysis
This video analysis discusses various shots from The Weeknd's "Reminder" music video and analyzes how they conform to genres and stereotypes. Several shots feature wealth symbols like expensive cars and clothes, reinforcing hip-hop stereotypes. Other shots sexualize women, in line with common R&B tropes. Throughout, the video blends elements of both hip-hop and R&B, supporting the theory of genre hybridization.
Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It incorporates conventions such as illustrating the relationship between music and visuals. It challenges some conventions like not using expensive props typical of hip hop. Locations and costumes are chosen to reflect the song's message and sell the artist effectively rather than follow genres strictly. The goal is to blend genres and appeal to both hip hop and R&B audiences.
Eval qu 1 1 (1)
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or props. Locations and shots are chosen to reflect the song's message and mood rather than just following genres. The goal is to blend genres to appeal to both audiences while keeping the artist's individual style.
Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or locations of hip hop. The goal is to appeal to both hip hop and R&B audiences by blending genres conventions while keeping the artist's individual style and message of the song.
Michelgondry
Michel Gondry is a French film director known for his imaginative and original music videos. He directed music videos for bands like The White Stripes, Daft Punk, and Bjork. His videos are visually inventive, using techniques like stop motion animation. In The White Stripes' "The Hardest Button to Button" video, he multiplied drum kits and amplifiers using stop motion to represent the song's beats. For Daft Punk's "Around the World", dancers represented parts of the song. Gondry's videos typically feature surreal concepts and themes rather than directly relating to lyrics.
Cunningham & Gondry
Authorship in music videos refers to an individual taking part in all aspects of creating a music video, such as writing the storyboard, operating cameras, directing, etc. Music videos created by artists themselves are often diverse and original concepts compared to mainstream videos. They are primarily concept-based and aimed at niche audiences of genres like electronica. Chris Cunningham and Michael Gondry are examples of auteurs in music videos, as they direct unconventional, conceptual videos and help promote artists in unique ways, though some of their videos have been seen as controversial. While diverse videos promote creativity, appeal to sophisticated audiences and present new art forms, they also have limitations in revenue potential and mainstream appeal due to their unconventional nature.
Lonely
The document discusses a song by the indie rock band Red House Glory called "Lonely" and provides ideas for a potential music video. It notes the song's catchy indie rock style and recommends close-up shots of the band, incorporating a narrative unrelated to the band, including live performances, and using slow motion. However, it remains unclear if the band is currently signed.
'Otherside'- Analysis
- The music video for "Otherside" by Red Hot Chili Peppers uses various camera shots and angles to depict the band members and the protagonist. Special effects are used to create an abstract, surreal world.
- Editing is used to transition between scenes and increase the pace, showing the protagonist's vulnerability and death. Monochrome colors are used, with red standing out symbolically.
- The video was directed by Jonathan Dayton and Valerie Faris and was influenced by German Expressionist art. It depicts the band's personal experiences with substance abuse through its narrative connection to the song's lyrics about former member Hillel Slovak's heroin overdose.
Oscar rughoo media genre research task
The video analyzes conventions used in the dancehall music video "Feat Spice" by Vybz Kartel. It follows typical conventions like close-ups of the artists' faces to connect with the audience and use of accessories like sunglasses to portray the artists as cool. It also uses cross-cutting between scenes of the artists singing and a narrative storyline loosely related to the lyrics. However, it breaks some conventions by focusing only on the two main artists rather than including group dancers. While male audiences may enjoy the sexualized portrayal of the female artist, critics argue it objectifies women.
Music video analysis 2nd
The document analyzes the music video for the song "Cool Nuh" by Giggs. It examines the genre, setting, costumes, props, body language, and performance to show they follow conventions of rap music videos. The genre is rap, seen through elements like the artist's black coat and hood, and settings at night in the street and in a car. Costumes like gold chains and sunglasses also align with rap stereotypes. While there are few props, they include a phone and bag that suggest illegal activities stereotypically associated with rap artists. The body language and movement of artists confidently walking and rapping fits expectations for the genre.
Evaluation question 1
The document discusses conventions of music videos and how the student's music video product conforms to and challenges conventions of hip hop music videos. It conforms by portraying wealth through expensive clothing, using low camera angles to make the artist seem powerful, and including a party scene. However, it challenges conventions by showing the artist is not enjoying the party scene, telling a different story. The pacing of cuts matches the song, and visuals follow a narrative inspired by the sad lyrics about escaping gang life to pursue music career dreams.
Innovate collaborate transform ecoo 2013 final
This document provides an overview of Learning Connections (LC), an online community for educators funded by the Ontario Ministry of Education. LC is aimed at collaboration between school districts to build professional capacity. It involves district champions who engage in sharing best practices. Educators can participate through online meetings, conferences, websites and cross-district projects. The document demonstrates apps that can be used for polling, presentations and mirroring devices. It also summarizes research on the impact of LC in developing 21st century skills and aligning projects with innovative pedagogies.
Improving teaching and learning 21 connect 2013 - compress
The document discusses Learning Connections (LC), an online community that aims to improve teaching and learning for the 21st century. LC provides blended professional learning opportunities for educators that include online and face-to-face elements. It involves school districts collaborating to share best practices and resources. Research on LC found it effectively supported building educator capacity through collaboration, personalized learning, and developing 21st century skills in students.
Andrew Goodwin’s Theory
Andrew Goodwin's theory from his book "Dancing in the Distraction Factory" identifies several characteristics commonly found in music videos. These include: a relationship between the lyrics and visuals; a relationship between the music and visuals; demands from record labels to feature the artist prominently; frequent references to voyeurism and the objectification of women; intertextual references to other music videos and popular media; and characteristics common to certain genres, like the sexual objectification of women in rap and hip-hop videos. The document provides several examples to illustrate these different characteristics.
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This document provides an agenda and information for the Learning Connections Fall Conference on September 27th, 2013. The conference will include introductions, presentations on Learning Connections and technological tools, hands-on sessions with the tools, and planning time for districts' Learning Connections projects for 2013-2014. Attendees will learn how to use iPads and apps to document their districts' Learning Connections work through photos, videos and sharing with each other.
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Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Analysis of secion boyz oi
This video analyzes a grime music video from the group Section Boyz-OI. Some key aspects analyzed include:
- The video was filmed in an abandoned car park to portray the gritty streets the artists represent.
- The artists all wear the same clothing brand, Trapstar, because the video was sponsored by the brand to promote it. Product placement and sponsorship is common in grime videos due to limited funds.
- Medium close-ups and fast cuts between artists are used to keep the fast-paced song engaging for viewers and portray the artists on the same level as their audience.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Eval Q1
This document discusses the creative process behind making a music video for a Kendrick Lamar song. The creator intended to follow conventions of the hip hop genre by reflecting the lyrics and themes of struggle in poor environments. However, they decided to focus more broadly on themes of gun and knife violence. While some elements like camera motion tried to fuse structured and improvised styles, the visual effects were not natural enough to fully achieve the look of an improvised internet rap video. Overall, the video matched Kendrick Lamar's style but not necessarily conventions of the wider hip hop genre.
Codes and conventions of rap videos
Rap music videos often follow certain codes and conventions regarding their content and style. Lyrics typically tell a story about the artist's struggles or life experiences. Videos commonly feature props representing money, luxury items, and sexuality to portray wealth and attract male audiences. Settings are usually run-down neighborhoods to show the artist's origins but also wealth through expensive props. Camerawork is dynamic with quick cuts that match the fast pace of rap music. Mise-en-scene elements like clothing, jewelry, and lighting further emphasize themes of wealth, crime, and mystery through expensive but dark stylistic choices.
Music video screenshot analysis
This video analysis discusses various shots from The Weeknd's "Reminder" music video and analyzes how they conform to genres and stereotypes. Several shots feature wealth symbols like expensive cars and clothes, reinforcing hip-hop stereotypes. Other shots sexualize women, in line with common R&B tropes. Throughout, the video blends elements of both hip-hop and R&B, supporting the theory of genre hybridization.
Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It incorporates conventions such as illustrating the relationship between music and visuals. It challenges some conventions like not using expensive props typical of hip hop. Locations and costumes are chosen to reflect the song's message and sell the artist effectively rather than follow genres strictly. The goal is to blend genres and appeal to both hip hop and R&B audiences.
Eval qu 1 1 (1)
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or props. Locations and shots are chosen to reflect the song's message and mood rather than just following genres. The goal is to blend genres to appeal to both audiences while keeping the artist's individual style.
Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or locations of hip hop. The goal is to appeal to both hip hop and R&B audiences by blending genres conventions while keeping the artist's individual style and message of the song.
Michelgondry
Michel Gondry is a French film director known for his imaginative and original music videos. He directed music videos for bands like The White Stripes, Daft Punk, and Bjork. His videos are visually inventive, using techniques like stop motion animation. In The White Stripes' "The Hardest Button to Button" video, he multiplied drum kits and amplifiers using stop motion to represent the song's beats. For Daft Punk's "Around the World", dancers represented parts of the song. Gondry's videos typically feature surreal concepts and themes rather than directly relating to lyrics.
Cunningham & Gondry
Authorship in music videos refers to an individual taking part in all aspects of creating a music video, such as writing the storyboard, operating cameras, directing, etc. Music videos created by artists themselves are often diverse and original concepts compared to mainstream videos. They are primarily concept-based and aimed at niche audiences of genres like electronica. Chris Cunningham and Michael Gondry are examples of auteurs in music videos, as they direct unconventional, conceptual videos and help promote artists in unique ways, though some of their videos have been seen as controversial. While diverse videos promote creativity, appeal to sophisticated audiences and present new art forms, they also have limitations in revenue potential and mainstream appeal due to their unconventional nature.
Lonely
The document discusses a song by the indie rock band Red House Glory called "Lonely" and provides ideas for a potential music video. It notes the song's catchy indie rock style and recommends close-up shots of the band, incorporating a narrative unrelated to the band, including live performances, and using slow motion. However, it remains unclear if the band is currently signed.
'Otherside'- Analysis
- The music video for "Otherside" by Red Hot Chili Peppers uses various camera shots and angles to depict the band members and the protagonist. Special effects are used to create an abstract, surreal world.
- Editing is used to transition between scenes and increase the pace, showing the protagonist's vulnerability and death. Monochrome colors are used, with red standing out symbolically.
- The video was directed by Jonathan Dayton and Valerie Faris and was influenced by German Expressionist art. It depicts the band's personal experiences with substance abuse through its narrative connection to the song's lyrics about former member Hillel Slovak's heroin overdose.
Oscar rughoo media genre research task
The video analyzes conventions used in the dancehall music video "Feat Spice" by Vybz Kartel. It follows typical conventions like close-ups of the artists' faces to connect with the audience and use of accessories like sunglasses to portray the artists as cool. It also uses cross-cutting between scenes of the artists singing and a narrative storyline loosely related to the lyrics. However, it breaks some conventions by focusing only on the two main artists rather than including group dancers. While male audiences may enjoy the sexualized portrayal of the female artist, critics argue it objectifies women.
Music video analysis 2nd
The document analyzes the music video for the song "Cool Nuh" by Giggs. It examines the genre, setting, costumes, props, body language, and performance to show they follow conventions of rap music videos. The genre is rap, seen through elements like the artist's black coat and hood, and settings at night in the street and in a car. Costumes like gold chains and sunglasses also align with rap stereotypes. While there are few props, they include a phone and bag that suggest illegal activities stereotypically associated with rap artists. The body language and movement of artists confidently walking and rapping fits expectations for the genre.
Evaluation question 1
The document discusses conventions of music videos and how the student's music video product conforms to and challenges conventions of hip hop music videos. It conforms by portraying wealth through expensive clothing, using low camera angles to make the artist seem powerful, and including a party scene. However, it challenges conventions by showing the artist is not enjoying the party scene, telling a different story. The pacing of cuts matches the song, and visuals follow a narrative inspired by the sad lyrics about escaping gang life to pursue music career dreams.
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This document provides an agenda and information for the Learning Connections Fall Conference on September 27th, 2013. The conference will include introductions, presentations on Learning Connections and technological tools, hands-on sessions with the tools, and planning time for districts' Learning Connections projects for 2013-2014. Attendees will learn how to use iPads and apps to document their districts' Learning Connections work through photos, videos and sharing with each other.
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Q1 - Evaluation of Final Cut
This document discusses conventions in rock music videos and how the student's media product utilizes some of these conventions. It outlines Professor Goodwin's six points on common conventions, such as illustrating lyrics and music visually and focusing on the artist. It then provides examples of how the student's indie/rock music video for "One Night" by Goo Goo Dolls features conventions like close-ups of the lead singer lip syncing, shots of the whole band, and individual shots of band members playing their instruments. Screenshots from the video are included.
3) Music video genre research
Heavy rock music videos typically feature dark clothing, makeup on both men and women, dark lighting, instruments like guitars and drums, and sometimes depictions of vandalism. These conventions help define the genre. R&B music videos commonly show women in minimal clothing and men in low-rise jeans and tops, with dancing or intimate interactions between men and women. They are usually set in locations like beaches, clubs, or houses. Both genres rely heavily on close-ups, revealing shots, and effects to engage audiences and convey the mood of the song through visuals as well as music.
3) music video genre research
Heavy rock music videos typically feature dark clothing, makeup on both men and women, dark lighting, instruments like guitars and drums, and sometimes depictions of vandalism. These conventions help define the genre. R&B music videos commonly show women in minimal clothing and men in low-rise jeans, often with dancing or intimate interactions between men and women to depict relationships. Both genres rely on close-ups to show emotion and convey meaning to audiences. Effective use of camera shots, lighting effects, and relevant settings are important for the editing and mise-en-scene of both heavy rock and R&B music videos.
Rahan snapshot
The document discusses the use of mise-en-scene in several rap music videos. Common elements across many rap videos include displaying expensive props like cars, clothing, and jewelry to portray wealth and status. Videos also often use dark lighting and feature women to reinforce stereotypes of the rap genre. Specific videos summarized include Drake's "Started From the Bottom" and "Versace", Rick Ross' "Boss", French Montana's "Worry Bout Nothing", and Krept and Konan's rap song.
Greatest music videos
The document discusses four music videos and their significance:
1) Eminem's "My Name Is" video poked fun at cultural stereotypes through a comic lens.
2) Daft Punk's "Around the World" featured dancers in different costumes representing parts of the song performing in a circular stage, becoming hypnotic.
3) Coldplay's "The Scientist" showed the lead singer progressing backwards through a past event while lip syncing perfectly.
4) RUN-DMC's "Walk This Way" featuring Aerosmith was widely regarded as bringing hip-hop into the mainstream on MTV and helping reignite Aerosmith's career through a battle between the artists.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles follow conventions, like low shots showing superiority. While most settings tie into stereotypes like council estates, some locations like parks are less conventional for rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes of only being violent.
Evaluation question 1
Our media product develops conventions of rap music videos through editing, setting, and mise-en-scene. We use editing techniques like split screens that are common in rap videos. An establishing shot sets the scene in an estate, a frequent setting in UK rap videos. Mise-en-scene features baggy clothing and body warmers projecting a "hood" image, as seen in many rap videos. However, our video challenges conventions by not showing off jewelry and using still shots rather than performance-based shots typically seen in rap videos.
Evaluation question 1
Our media product develops conventions of rap music videos through editing, setting, and mise-en-scene. We use editing techniques like split screens that are common in rap videos. An establishing shot sets the scene in an estate, a frequent setting in UK rap videos. Mise-en-scene features baggy clothing and body warmers projecting a "hood" image, as seen in many rap videos. However, our video challenges conventions by not showing off jewelry and including still shots rather than solely performance shots.
Q1
This is a power point answering one of the questions that has been asked of me in order to evaluate my A2 Media project.
Evaluation question 1
The document analyzes how the student's music video product uses and develops conventions of real music videos in the rap/hip-hop genre. It discusses analyzing existing music videos to understand conventions like camera shots, locations, artist appearance, editing techniques, use of props, and body language. Screenshots from the student's video and professional videos are presented showing how various conventions like close-up shots, establishing shots, sped-up editing, and props were employed. The analysis finds the student's video aligns with genre conventions to make the video appear professional.
Evaluation music video
My music video follows conventions of popular dance music videos by using flashing lights, props like alcohol, and dressing one actor in a polo to reference the band Joy Division. It is filmed in three locations - a house for a house party, a car while drunk driving, and a club. Camerawork includes close-ups to show facial expressions and establishing shots to set the scene.
The ancillary materials are designed to be formal like advertisements from bands like Eminem and New Order, using a consistent red and black color scheme. This balances formality with portraying modern youth culture.
The combination of the music video and ancillary materials is effective because the video uses conventional shots and sequencing while the materials are formally
Video inspirations mood_boards-4 new
This document discusses ideas for different elements of a music video, including genre, type, setting, characters, and camera shots. It notes that the music video will draw from genres like grime, R&B, indie, and pop. It will include both performance and narrative elements, using editing to cut between the two. Settings will be realistic locations like houses and cities. Characters will include a male grime artist and a female artist from another genre. A variety of camera shots like close-ups, low angles, and establishing shots will be used.
Evaluation question 1
Our music video challenges some conventions of the ballad/pop genre by not including a clear narrative and using split screens in unconventional ways. However, it also uses common techniques like editing on the beat, close-ups of the artist, and multiple location changes. Overall, it aims to balance pushing boundaries while still connecting to audiences through familiar genre conventions.
The General Conventions of Music Videos and Genres
Non interactive verson of my presentation about the general conventions of music videos aswell as the differences between genre with explicit exaples of each.
In What Ways Does Your Media Product, Use Develop Or Challenge Forms And Conv...
The document discusses the process of creating a music promo video, CD cover, and magazine advertisement for a fictional rap/rock band called Archean Soundtrack.
[1] The author's group researched conventions of real rap/rock media products and chose that genre to work with. They found and collaborated with Archean Soundtrack.
[2] To design the media products, the author analyzed theories of narrative and conventions of real rap and rock music videos, CD covers, and magazine ads.
[3] The final media products incorporated learned conventions like close-ups, lyrics/visual relationships, and logos to appeal to rap/rock audiences and demonstrate genre conventions.
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Evaluation Q1
- 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. In answering this question I am going to make comparisons between my music video and various other Rap videos and the ways in which my video has used, challenged or developed their multiple forms and conventions.
- 3. • I decided to open the music video with a slow downward tilt of the camera, taking an influence from the opening of the music video for Chip – La La La (Remix) (Shots from my own video) Chip – La La La (Remix)
- 4. • There is smoking in my music video which is a common theme again in Chip’s video. • In Chip’s video we can see that he is wearing red which connotes strength and power and gold jewellery which is associated with success. (Shot from my own video) Chip – La La La (Remix)
- 5. • I wanted to challenge this convention that happens to occur time and time again in rap music videos. • Not all rappers are rich which makes people question why they spend their money on “bling”. • For a change I wanted to make my rapper’s costume to be more modest than the average rappers’ which is why I styled him in a tracksuit and white t-shirt. (Krept & Konan - Don't Waste My Time Remix) (Shot from my own video)
- 6. In the music video for Krept & Konan - Don't Waste My Time Remix there are establishing shots of the city landscape, similar to those in mine. This is a common theme in UK rap videos as the contrasting combination of the street lights and building lights with the dark sky give an amazing visual image when shot from a very high angle. (Shot from my own video) (Krept & Konan - Don't Waste My Time Remix)
- 7. Here a rapper is watching the view from his balcony – this is a common convention in rap videos to educate the audience about the atmosphere. I developed this by having a vast amount of views from the balcony in my music video in order to emphasise on London city. This also relates to Andrew Goodwin’s theory (1992) of the relationship between lyrical and visual content in music videos. Lyrics in the chorus of the song are “chillin’ on my balcony” – the performer does exactly this during the music video. (DJ Khaled - I'm On One) (Shot from my own video)
- 8. • Rap music videos often feature sexualised or objectified females – women who are subjected to the male gaze (Laura Mulvey 1975). • As a female director I decided to challenge this convention by casting only the artist of the song to feature in his own video (Rick Ross – Diced Pineapples) (Shot from my own video)
- 9. I followed the convention of rap videos of the rapper being in the centre of a low angle shot. This shows the ‘dominance’ of the rapper as he keeps eye contact with the lens so he looks like he is talking down to the audience. (Eminem – Lose Yourself) (Shot from my own video)
- 10. Ancillary Logos I used for my poster to make it more conventional
- 11. As my chosen album title is ‘London Bred’ I used a number of images of buildings in my ancillary task. This is a convention followed by many UK rappers. I think this is done in order to create realism and a show a snippet of everyday life. Bricks are also a common theme used across rap album CD covers. (KREPT & KONAN – Tsunami) (COKE BOYS 2) (Sections of my CD case)