Analysis of audience research

1. Analysis of Audience
Research

2. Overview
 The software that I used for my survey was survey monkey which is an online
survey which I could e- mail out to people, put on my blog and share on
Facebook, these were three ways I received my results.
 My questionnaire consist of six question that the had to answer buy clicking on
the answer that relates to them. Also included a multi- selection so that they could
select as many answers as they want if they could not make their mind up.

3. Question 1
 Question 1 was very straight
forward as it asked the reader
what gender they were as this
would tell me which gender buys
the most magazines. By looking at
my questionnaire the gender that
buys the most magazine is
females, which is surprising as I
thought that males would by the
most magazines. However
between both of these genders
there is not a lot of difference
between them in the results that
are shown but it is clear to see
that females buy the mist
magazines. If will make me rethink
my target audience as originally it
was going to be for males but by
looking at these results I may aim
my magazine at both of these
genders.

4. Question 2
 Question 2 asked the reader how old they
were in order for me to see which age
range buys the most magazines. By looking
at my questionnaire I can see that the most
popular age range that buys magazine is
people above the age of 14 and under 21.
This I feel is a good age range for my
magazine as it will attract their attention as it
will appeal to them and have the
conventional layout that they will be
expecting. Also my target audience for my
magazine was round about 13- 18 years old
and my questionnaire research matches
this. This will also make it easier to write my
story as I can use language that they will
understand and write my story in a casual
way to keep them reader my story as if I
wrote it in a formal style then they would get
bored and nit read my story or magazine at
all.

5. Question 3
 Question 3 on my questionnaire asked
people what their favorite genre of
music is , this will be useful as it will
show me what music genre is popular
with the people today. In my
questionnaire I can see that the most
popular genre of music within my
questionnaire was rock which is good
as my magazine is going to be rock
genre based, which means to me that it
will be a popular magazine and I will
also make a profit from my magazine
as this is what my magazine results
show. Furthermore I was very
surprised that the genre rock was very
popular as personally I thought that I
was going to be pop as this is the
current genre that gets played and
listened to a lot.

6. Question 4
 Question 4 asked people asked the
reader how often they buy
magazines as it would be ideal if I
could see if people still buy
magazines today as I would then
know if I would make a profit from
my magazine. From my
questionnaire I can see that in can
see that most of the people that I
asked tended to buy magazines
once in a while which could have
an effect on how many of my
magazine get sold within every
week as my magazine is going to
be published weekly as I would feel
that people would be waiting to long
to read a magazine that is
published monthly.

7. Question 5
 Question 5 asked people how much
they spend on a magazine as this will
make me think if my magazine is a
reasonable price or not and if people
will be happy paying that price. By
looking at m questionnaire results I
can see that most people who buy
magazine tend to pay around one to
two pound and three to four pound on
their magazine. For my magazine I will
not be charging this much as I think
that people will not buy my magazine
if it is expensive, therefore I am
charging £1- £3.99 for my magazine
as I think that this is a reasonable
price to pay for a magazine of any
kind.

8. Question 6
 The final question that I asked was what
was the reader favorite bit of a magazine
this was a multi- selection and I also
added a other box where the person
could write what they like to read in
magazine if I have not given it in the
selections choice. The favorite part of the
magazine that people most like to read is
a tie between news of their favorite
bands, chances to win tickets to concerts
and festivals, receiving posters of bands
in the magazine and reviews of albums
live shows and festivals. As these are the
favorite sections that the readers like to
read I will include these in my magazine
as this will make my magazine more
popular with the readers this could also
make my magazine become more
popular as it will feature the section that
people most like to read in a magazine.