Rihanna's "Rated R" album advert portrays her new punk and RnB genre. A mid-shot shows Rihanna taking up most of the space, heavily made up with dark lipstick and alternative hairstyle to seem dangerous and provocative, highlighting her new "bad girl" image. The black and white image and song titles like "Russian Roulette" suggest a darker tone. The large "R" in the background references the album title "Rated R" and Rihanna's name.

1. Music advert analysis– Rihanna
Thisis the albumadvert forRihanna’s‘RatedR’
representsthe punk, popandRnB genre that
hermusic fallsunder.
Character- Rihannahas beenphotographed
usingdirectaddresswiththe camera,thishas
beendone todraw audiencesintothe advert
and make theminterestedinwhatitis
concerning. The name of the albumis ‘RatedR’.
Thissuggeststhatthe albumisnot aimedata
youngaudience. Thisisamid-shotof Rihanna
and she istakingup the vast majorityof the
space on the advert.Rihannaisveryheavily
made up,wearingverydark lipstick andalot of
eye makeupwhichisstereotypical of female
popartists.She is wearingthisamountof make
up to make herlookmore attractive inorder to
draw audiencesin. Althoughthe image isin
blackand white,itisclearthat she is wearing
dark clothing.Inthisimage Rihannahasgot her
hair shavedatthe side and ina quiff at the top,
thismakesherseemdangerousand
provocative.Itisalsoa veryalternative lookand
highlightsthe ‘badgirl’representationthatshe
has. She iscoveringhalf of herface withher
handon thisphotographas she istryingto show off her jewellery.She hasmanyringsonher fingers
whichaddsalsoadds to the representationshe istryingtomaintain. Youcan alsosee a tattoo on the
side of Rihanna’sfinger,thisagainaddstothe punkgenre of the album. She hasmovedawayfrom
herusual style andhas takenon the punkgenre.
Narrative events- the bottomof the advertincludesthe namesof twoof the songswhichfeature on
heralbum.The song ‘RussianRoulette’givesconnotationsof dangerasRoulette isone of the most
dangerousgames inthe world,thisisreflectedinthe image of Rihannaonthe albumadvertasshe
looksverydangerousandserious.The othersongof ‘Hard’ isalsoreflectedinthe image asshe is
playingthe hard-badgirl role,shownbyherfacial expressionandthe wayinwhichshe ispresented.
The ‘RatedR’ title suggeststhatthe albumisgoingto be aimedat an olderaudience;the photograph
of Rihannaalsosuggeststhisasshe looksveryprovocative.Thiscouldalsogive hintsastowhat
othersongson the album are goingto be about.
Iconography – the dark lipstickandeye makeupthatshe hason her face isiconicto the punkRnB
genre that she istryingto portray.The ‘R’in the cornerof the advertis iconicas itis a playon words.
It issignificanttothe advertas the albumisnamed‘RatedR’ so the letterishighlightingthis.Itis
alsoobviouslythe beginningletterof Rihanna’sname whichagainhighlightsthe artist.The jewellery

2. that she iswearingisiconicto the genre of the albumas itrepresents punkandRnB.She iswearing
variousringsthat will clearlydrawattentionasshe iscoveringpartof herface withthishand.
Setting- itisnotclear where the image onthisphotographwassetas the artist iscoveringmostof
the space onthe advert. There isa white wall behindRihannawiththe letter‘R’wrote on.This
suggeststome thatthe settingof the image maybe in some kindof prisonas yougenerallysee
thingsbeingwrittenonwallsinside the cells.Thissettingwouldrepresentthe image thatshe is
goingfor well asitis a place that people gotowhenpeople have done somethingwrong,thiscould
againhighlightthe ‘badgirl’image thatshe istryingto maintain.
Technical andaudiocodes – the image onthe albumadverthasbeeneditedasitisdoesnot involve
any colour.The blackand white coloursgive off quite adangerousanddepressingfeel,thisagain
highlightsthe punkgenre thatshe isnotusuallyknownforbutmay be tryingto portray.The image
of Rihannaistakingupmost of the space on the advertas she clearlywantsaudiences’attentionto
be on her.The title of the albumisnot completelyclearasitis notverylarge,althoughthe word
‘Rihanna’standsouta lot here,alongwiththe namesof the songswhichare featured onit.The
namesof the songshave beenwritteninboldredcapitalizedwords,the colourredgives
connotationsof energy,power,dangerandlove.