1. Analysisof Rhianna’spromotional poster –Talk That Talk
In termsof character Rhiannais representingfemalesinthe
RnB/Popindustrywhichshe isverypopularin.Inherheavyand
thickblackeyelineraroundhereyesanddark lipstickRhianna
conformsperfectlytothe ‘pop’musicstereotype.Apartfromthe
blackand white editoverthe image givesanedgylook,deflecting
of the stereotype of popmusicbeingbrightandvibrant,this
albumposterhasa darknesstoit,whichis reflectedinsome of
the songson the Talk That Talk album. She alsohasher hand
coveringhalf of herface,whichgivesheran aura of mystery
aroundher,it isunusual of an artist to covertheirface on an
albumcover/promo,alludingtohowrhiannaisdifferentfroma
lotof modernpopartists.The jewelleryonherwristandhand
deviatesslightlyfromthe sterotype of popmusicartists,asthere
are so manyrings,creatinga ‘harsher’lookthanwhatmost pop
artistshave,as theyhave the stereotype of being‘dainty’.Rhianna’sshorthairinthe image,again
differsfromthe usual conventionsof popmusic,suggestingindividualityonce again.
There isno clearnarrative withinthisposter,althoughitmatcheswiththe songsonthe albumas
some of themare dark and differenttoherusual style of music.The plainbackgroundwiththe ‘R’ in
the backgroundillustratesandemphasisesthatitisRhianna’salbum,makingit abundantlyclearto
the audience who’salbumtheyare purchasing.
In the technical codesof the poster,there isdirectaddressbythe subject,givingthe image a
powerful stance amongstothers,whichcontextuallywouldbe the case ona billboardora music
magazine.The blackandwhite filteroverlayingthe image givesasharpandharsh look,pairedwell
withthe redwriting,highlightingthe songnamesonce again, giving the audience a‘sneakpeak’of
whatwill be onthe album,before theypurchase it,whichisobviouslyamarketingtechnique.
