The document analyzes and summarizes the digipak for Rihanna's album "Loud". Key elements of the digipak include close-up photos of Rihanna with her eyes closed or avoiding eye contact, conveying a secretive and sensual theme. Red is a prominent color used, symbolizing passion and the album's title of "Loud". Photos show Rihanna seductively posing among red roses, contrasting innocence with sensuality. Overall, the digipak utilizes themes of love, lust, and intensity through its photos and design to intrigue audiences and promote album sales.

1. For my A2 media product of creating a music video the genre I will be
focusing on will be pop/R&B. Due to this I will be analysing digi
packs of similar genres. This will aid me when it comes to me
creating my own digi pack for my music video.
I looked at Rihanna’s ‘Loud’ digi pack. The digi pack cover is a close
up of Rihanna looking down, avoiding eye contact. This gives the
album a secretive edge. Also the way Rihanna’s lips are presented
gives the album a seductive feel something that the artist is well
known for; this is supported by some of the artist’s songs. As Rihanna
is a pop artist, their albums usually revolve entirely around them,
this is backed up by the front cover as the picture of Rihanna is the
only item on the album. In this particular photo Rihanna’s flawless
skin and make-up is shown, this emphasises her beauty this all
constructs her star image. The cover has a red theme, due to the
colour of the artist’s hair and lips. Red is symbolised as a loud
flamboyant colour so ties in with the albums name ‘Loud’. Red could
also be seen as a celebration colour, this links with the genre of the
album. The title of the digi pack is plain and simple, on the digi pack
‘Loud’ is presented in a white simple format spaced of evenly along
the bottom of the digi pack, this is affective as it does not drag the
attention away from the artists main photo. ‘Rihanna’ is printed along
the top of the digi pack in the same way. This is the only text on the
digi pack as the images speak for themselves. They evoke such power
through the mise en scene. Text is therefore not needed, this is
effective as again it gives of secretive vibes.

2. From just looking at the front cover you can identify that the overall
theme of the digi pack is love/lust. In all the images of the artist that
are displayed on the digi pack rihanna has her eyes closed or is
avoiding the camera. This is unusual for a digi pack, artists are
usually engaging in direct contact with what would be the audience.
Her eyes may be closed as she is embracing and feeling the music she
has created, a sense of passion which is again symbolised through the
red of the roses.
The inside of the digi pack again shows the audience a picture of the
artist; laying seductively on roses. The red colouring of the roses
dramatizes the whole scene making the picture bold. Rihanna is able
to stand out from the busy background due to the bright colouring of
her hair and the light coloured dress she is presented in, this dress
could connote themes of purity from the off white colour, this gives
the artist a sense of innocence, this is massively effective as this
image contrasts with her seductive music. The image is eye catching
like the digi pack cover, this is the idea of the whole digi pack. It
includes sensuality and a raw sex appeal without taking of items of
clothing or wearing skimpy outfits. The artist shows her beauty
naturally, this makes her likeable to her audience and less
threatening to her female audience. Intensity is shown through the
themes of love and lust, however the red could show an underlining
sense of danger,
this is what will be
revealed in the
album so the
audience will be
eager to indulge in
the album and find
out.
The back of the digi pack is a faded pink which
shows a softer side. Throughout the digi pack
the pictures have formed a connection by
Rihanna making no eye contact this perhaps
connotes vulnerability. This could suggest she
feels her lyrics can express her feelings. Again
on the back Rihanna is presented as being
secretive, not revealing to much. This

3. encourages audiences to buy the product. The songs that a on the
album are written on the right hand side, not covering the artist. The
writing is in dark red capitals which emphasises the songs, this again
follows the theme throughout the digi pack.
The actual CDs have a graphic image of a light pink rose
on them. This connotes to the theme of the digi pack and
shows a soft feminine feel. These roses are different to
the roses Rihanna is lying on, this shows a sense of
variety; balancing the themes of the album.
Rihanna’s star image is now focused around her bold feisty
personality and style. When rihanna adopted this look it was seen as
outrageous and quirky. This is the first time Rihanna was presented
on her album like this. Suggesting this album is going to be a change
from all her others.