This document analyzes and summarizes the album artwork and packaging for Rihanna's "Loud" and Katy Perry's "Teenage Dream" albums. For Rihanna's album, the close-up portrait emphasizes Rihanna as the reason to buy the music. The bold red color would stand out on store shelves. For Katy Perry's album, the bright colors and light pink color scheme target a young female audience. Katy Perry is depicted in provocative poses and costumes alluding to teenage fantasies of prom queen and porn star, linking to the album title "Teenage Dream".

1. Rihanna
‘Loud’ Digipak analysis

2. Close up- only showing Rihanna’s face, this
emphasises that she is the reason why people will
buy her music.
The bold and eye-catching colour of the red,
would stand out on a shop’s shelf causing
people to pick it up and therefore buy it.
Rihanna’s red hair and lips, portray Rihanna
as a sexual object. Red is also associated with
danger, illustrating Rihanna as a strong artist.
This image is from one of the songs on the
album ‘only girl in the world’. The colour
scheme stays the same across the digipak.
The red roses symbolising love, which her
song is about. Rihanna wears a light pink
dress which stands out against the dark red
and dark green rose bush.
The title ‘Loud’ is in sans serif capital font, the bold colour
scheme illustrates this, also capital letters symbolise
shouting. This all gives the true picture as being ‘Loud’.
Gnere-R&B/POP – this is obvious
through Rihanna being portrayed in a
‘sexy’ image.

3. Katy Perry
‘Teenage Dream’ Digipak Analysis

4. The bright colours in
the pictures attract a
young female audience.
The light pink colour
scheme illustrate the
POP genre.
This image
shows Katy Perry
as provocative,
she’s wearing no
clothes however
she is covered
with the pink
clouds. Even
though her
target audience
is a young
female audience
her sexual image
would target at
men to listen to
her music.
This image shows Katy dressed up as if she
were a porn queen. She is wearing a
crown illustrating she is the queen of POP.
Katy Perry dressing up in a prom dress
links with the title ‘teenage dream’ as
every girl dreams of being prom queen.
The font is in
capitals and is in
red and blue.
Every ‘O’ is
replaced in each
of song title
with a ‘swirl’
this targets at a
young audience
and creates a
girly tone to the
untypical girly
colours.