This document presents a thesis research proposal on determining the factors affecting potato production in Goro Muti District, East Hararghe Zone, Ethiopia. The study aims to assess the major socioeconomic, production, and institutional factors limiting potato yields and identify opportunities and constraints facing farmers. Data will be collected through surveys of 196 farm households and secondary sources. The study area has potential for potato farming but current yields of 8 tons/ha are below regional and national averages due to challenges like disease, seed quality, and lack of improved practices and inputs. The research seeks to understand why production is low and provide recommendations to boost yields and incomes for smallholder farmers.