A July 2015 study in Vietnam surveyed 1,290 participants on societal perceptions of LGBT individuals, revealing that nearly 50% have seen LGBT people publicly, but acceptance varies by region, with the North showing less support than the South. A significant portion of respondents, especially younger individuals, support same-sex marriage, while older individuals are more likely to view LGBT identities as a psychological disorder. The study also found generational differences in attitudes towards LGBT personal relationships and public displays of affection.

1. July 2015
STUDY ABOUT HOW VIETNAMESE SOCIETY
SEES THE LGBT*
(www.di-onlinesurvey.com)

2. 1
SCOPE OF WORK
 The survey was conducted to study how society sees the LGBT
people ( Lesbian/gay/bisexual/transgender) compared in different
geography, religions and ages
 Methodology: Online survey
 Fieldwork time: 3 days (16/7/2015 to 18/7/2015)
 Sample size: N = 1290
 Geography: Nationwide

3. 2
What is your age group?
N=1290
DEMOGRAPHIC INFORMATION
What is your gender?
What is your current living place? What is your current occupation?
4%
45%
28%
23%
0% 10% 20% 30% 40% 50%
Under 18
18-25
26-30
Above 30
1%
1%
2%
1%
1%
64%
29%
0% 10% 20% 30% 40% 50% 60% 70%
I do not know
Lesbian
Gay
Bisexual ( female)
Bisexual ( male)
Female
Male
57%
13%
31%
0% 10% 20% 30% 40% 50% 60%
The South
Central and Highlands
The North
4%
5%
5%
6%
9%
9%
29%
32%
0% 5% 10% 15% 20% 25% 30% 35%
Housewife
Job seeker/Retired
Others
Factory Worker
Engineer/Doctor/Teacher
Self-employed
Student/pupil
Officer

4. 3
KEY FINDINGS
• The LGBT people is more showing themselves to the public with nearly 50%
claimed to see them on the street
• Gene and environment are most believed reasons causing LGBT orientation
• Only 1/3 people accept their LGBT families but 45% will seek ways to support
LGBT
• LGBT is less supporting in the North than the South especially in friendship and
workplace while The central and highlands people is less opened when received
love from LGBT
• Nearly 50% people support same sex marriage become legal in Vietnam and
the younger they are the more they support the LGBT rights
• LGBT on the movie is more accepting than they are in the commercial
advertising
• The sooner people find out about their LGBT partner, the more likely people
break up with them

5. 4
33%
0%
1%
3%
5%
4%
6%
45%
The North
19%
0%
2%
7%
8%
9%
12%
47%
No , I have never met
Yes, my children
Yes, my sibblings
Yes, my colleague/s
Yes, my client/s
Yes, my best friend/s
Yes, my friend/s
Yes, stranger on the
street
Grand Total
23%
1%
4%
2%
5%
7%
6%
49%
Central and
Highlands
11%
0%
3%
10%
9%
13%
16%
47%
The South
Have you ever met GLBT* people in real life ? If yes, what
is your relationship with them?
N=1290
LGBT REVEAL THEMSELVES MORE TO SOCIETY THAN BEFORE

6. 5
Have you ever met GLBT* people in real life ? If yes, what
is your relationship with them?
N=1290
18-25 YEARS OLD PEOPLE HAVE THE HIGHEST PERCENTAGE OF
LGBT FRIENDS
47%
35%
45%
49% 50%
19%
35%
15%
20%
25%
12%
10%
15%
11%
7%
9%
6%
13%
7%
5%
8%
6% 7%
9%
7%7% 7%
9%
4%
2% 4% 3%
1%
3%
0%
10%
20%
30%
40%
50%
60%
Grand Total Under 18 18-25 26-30 Above 30
Yes, stranger on the street No , I have never met Yes, my friend/s
Yes, my best friend/s Yes, my client/s Yes, my colleague/s
Yes, my sibblings Yes, my children

7. 6
8%
26%
32%
40%
44%
47%
63%
The South
8%
24%
27%
37%
42%
44%
62%
I dont know
Individuals (who purely
"straight") had
psychological shock…
Young people follow the
trends
Others
It is psychological and
physiological disorders
Affected by ambient
environment (workplace,
friends, ...)
They are born like that
(genetic causes)
Grand Total
7%
22%
21%
36%
39%
42%
64%
The North
12%
19%
22%
31%
44%
38%
51%
Central and
Highlands
GENERIC CAUSES AND ENVIRONMENT ARE BELIEVED TO CAUSE LGBT
In your opinion, gay / transgendered (transsexual) / bisexual is
caused by what reasons?
N=1290

8. 7
62% 63% 64% 65%
55%
44%
42%
44% 45%
43%42%
40% 39%
47% 45%
37%
48%
42%
35%
29%
27%
10%
26%
30% 29%
24%
31%
27%
22%
19%
8% 8% 6% 7%
12%
0%
10%
20%
30%
40%
50%
60%
70%
Grand Total Under 18 18-25 26-30 Above 30
They are born like that (genetic causes)
Affected by ambient environment (workplace, friends, ...)
It is psychological and physiological disorders
Others
Young people follow the trends
Individuals (who purely "straight") had psychological shock (parental divorce, failed heterosexual feelings, ...)
I do not know
In your opinion, gay / transgendered (transsexual) / bisexual is
caused by what reasons?
N=1290
PEOPLE OVER 25 YEARS OLD MORE LIKE LY TO THINK LGBT AS A
DISEASE THAN OTHER AGE GROUPS

9. 8
3% 6% 2% 4% 5%
8% 4%
7%
7%
12%
59%
42%
56%
61%
63%
23%
31%
25%
25%
18%
7%
17%
10%
3% 3%
Grand Total Under 18 18-25 26-30 Above 30
3% 5% 6% 2%
8% 8% 7%
7%
59% 57% 58%
59%
23% 25% 22% 23%
7% 5% 7% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Totally support
Support
Neutral
Don’t accept
Totally don’t accept
N=1290
What do you think if a family member (father / mother, brother /
sister / brother, child) was gay?
THE OLDER PEOPLE ARE, THE LESS THEY OPEN WITH THEIR FAMILY
ABOUT LGBT

10. 9
ABOUT 50% PEOPLE SUPPORT THEIR FAMILIES OVER LGBT, 33%THE
NORTH PEOPLE WILL SEEK FOR PSYCHOLOGIST TO CURE
N=1290
What do you do if a family member (father / mother, brother / sister /
brother, child) was gay?
5%
10%
25%
33%
24%
48%
0% 20% 40% 60%
The North
4%
4%
20%
27%
31%
46%
0% 20% 40% 60%
Central and
Highlands
4%
4%
20%
25%
44%
43%
0% 20% 40% 60%
The South
4%
6%
21%
28%
36%
45%
0% 50%
Strictly prohibited
emotional
relationships with
people of the same…
Others
Counsel them back
their right to gender
(like on ID)
Take them to the
psychologist
Do nothing
Talk and seek ways to
support them to live
with their sexual
orientation
Grand Total

11. 10
6/10 UNDER 18 YEARS OLD WILL SUPPORT THEIR FAMILY TO LIVE
WITH THEIR SEXUAL ORIENTATION
N=1290
What do you do if a family member (father / mother, brother / sister /
brother, child) was gay?
45%
62%
50%
48%
28%
36%
33%
38%
32%
38%
28%
25%
21%
34% 35%
21%
17%
20% 22% 24%
6%
2%
5% 5%
10%
0%
10%
20%
30%
40%
50%
60%
70%
Grand Total Under 18 18-25 26-30 Above 30
Talk and seek to support them to live with their sexual orientation Do nothing
Take them to the psychologist Counsel them back their right to gender (like on ID)
Others Strictly prohibited emotional relationships with people of the same sex

12. 11
4% 3% 6% 4%
3% 5% 3%
2%
5%
7% 6%
4%
63% 58% 58% 66%
18% 18% 19%
17%
8% 9% 9% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Strongly support their sexual
orientation
Support their sexual
orientation
Treat as usual
Show a dislike attitude and
limit interaction
Strongly show a direct dislike
attitude and limit interaction
Don’t know
4% 8%
3% 4% 5%
5% 6%
5%
4%
5%
63%
42%
59%
66%
70%
18%
19%
20%
18%
12%
8%
25%
11%
5% 3%
Grand Total Under 18 18-25 26-30 Above30
THE SOUTH ‘S FRIENDS AND UNDER 18 YEARS OLD ARE LESS HARSH ON
LGBT THAN THE NORTH ‘S FRIENDS
N=1290
When you suddenly know your close friend/s is/are LGBT, how will
you react?

13. 12
3% 2% 1% 4% 5%
6% 6% 7% 5% 6%
86% 88% 86% 88% 85%
4% 4% 5% 4% 3%
Grand Total Under18 18-25 26-30 Over 30
3% 5% 4% 2%
6%
8% 8%
4%
86%
84% 83%
88%
4% 4% 5% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Much more favored than
normal
Favored than normal
Treat as usual
Show a dislike attitude and
limit interaction
Clearly show dislike
attitude and limit
interaction
LGBT IS LEAST WELCOME IN WORKPLACE IN THE NORTH AND
EASIEST TO ADAPT IN THE SOUTH
N=1290
If you know your colleagues are gay, how will you react ?

14. 13
THE NORTH AND ABOVE 30 YEARS OLD PEOPLE ARE WILL REACT
MOST AGGRESSIVE WITH LGBT LOVE
N=1290
If you are a pure male/ female who are offered the love by a LGBT
person, how will you react?
12% 12%
5%
15%
11%
6% 14%
13%
3%
5%
3%
2%
56%
59% 57%
53%
11% 10% 13% 11%
3% 5% 1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Refuse aggressively and immediately
keep distance
Ingeniously refuse and keep
distance
Refuse but still treat as uasual
Don’t refuse but keep distance
Don’t refuse but still treat as usual
Become brother/sister/close friend
I havent think about it/ don’t know
12% 15% 11% 14% 12%
5%
11%
6% 5%
2%
11%
17%
10% 9%
13%
3% 3% 2% 3%
56%
46%
56% 59%
53%
11% 9% 12% 7%
13%
3% 2% 1% 4% 4%
Grand Total Under 18 18-25 26-30 Above 30

15. 14
3% 2% 4% 5%
16%
10%
16% 14%
18%
69%
79%
66% 71%
71%
11% 12% 14%
10%
6%
Grand Total Under 18 18-25 26-30 Above 30
N=1290
What do you feel if you accidentally caught LGBT people intimate
on the street?
3% 5% 4% 3%
16%
18%
15% 15%
69% 64%
65%
73%
11% 13% 16%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Very strange and
extremely curious
Strange and curious
Neutral
Irritating
Extremely irritating
THE ODLDER PEOPLE ARE , THE LESS THEY GET USED TO LGBT
SHOWING LOVE IN PUBLIC

16. 15
CENTRAL AND HIGHLANDS AND PEOPLE SURPRISINGLY SUPPORT
SAME SEX MARRIAGE MORE THAN OTHER PLACES
N=1290
Do you support same-sex marriage become legal in Vietnam?
5% 4% 6% 5%
46% 49%
40%
45%
34%
35%
42% 32%
14% 11% 12% 16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Strongly support
Support
Neutral
Protest
Strongly protest
46%
27%
38%
51%
58%
34%
37%
36%
36%
29%
14%
33%
19%
8% 6%
Grand Total Under 18 18-25 26-30 Above 30

17. 16
STUDENT /PUPIL IS THE MOST SUPPORTING
N=1290
Do you support same-sex marriage become legal in Vietnam?
5%
9% 6%
5% 5%
4% 4% 7% 3%
46%
70%
38%
36%
54%
44%
47% 47% 54%
34%
16%
33%
37%
26%
33%
40% 33% 29%
14%
3%
19% 22%
12%
19%
7%
12% 14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Strongly support
Support
Neutral
Protest
Strongly protest

18. 17
LGBT IS BELIEVED BY MAJORITY THAT TO HAVE THE RIGHT TO LOVE
AND BE HAPPY AS OTHERS
N=618
If supporting, what is the strongest reason why you support same
sex marriage ?
4% 2% 5%
6%
24%
28%
20%
30%
26%
69% 72% 74%
62% 62%
Grand Total Under 18 18-25 26-30 Above 30
4% 1%
2% 5%
24% 29% 24% 21%
69% 67% 68% 70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
LGBT people have the right to
love and be happy
LGBT people can not choose
sex orientation when they were
born
I have families/friends who are
LGBT people
The celebrities/ people I admire
are LGBT people
Others

19. 18
3% 2%
7%
3%
8% 9%
3% 8%
10% 11%
7% 10%
11% 11%
10%
12%
15% 18%
21% 12%
19% 13%
23%
22%
34% 37%
29%
33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Others
It against human natural
instinct
It is weird and I am not
comfortable with
If supporting, it will become
trend and affect the youth
It will causes population
imbalance
It contradicts with
Vitenamese custom
It is a disease and should be
prevented
AGAINST HUMAN NATURAL INSTINCT IS THE MOST CHOSEN
REASON TO REJECT SAME SEX MARRIAGE
N=606
If not supporting, what is the strongest reason why you don’t
support same sex marriage ?
3%
7%
1% 3% 4%
8%
14%
10% 5% 7%
10%
7%
10% 11% 9%
11%
7%
11% 12% 11%
15%
29%
17% 16%
10%
19%
14%
20%
17%
20%
34%
21%
30%
35% 39%
Grand Total Under 18 18-25 26-30 Above 30

20. 19
7% 7% 8% 7%
14% 16% 14% 13%
42% 40% 44%
43%
31% 33% 28%
30%
6% 4% 6% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Definitely will see
Will see
Not sure
Will not see
Definitely will not
see
14% 15% 13% 15% 13%
42% 44%
43% 35%
48%
31% 23% 31%
37%
25%
6%
12%
7% 6% 5%
Grand Total Under 18 18-25 26-30 Above 30
N=1290
When there is a film about LGBT in the movies, would you see it?
ABOUT 37% PEOPLE IS WILLING TO WATCH FILMS ABOUT LGBT

21. 20
6% 8% 4% 7% 10%
16% 17%
16%
16% 14%
70% 63% 71% 70% 71%
7% 12% 7% 6% 4%
Grand Total Under 18 18-25 26-30 Over 30
LGBT ON COMMERCIAL IS LEAST WELCOMED IN THE NORTH
N=1290
When advertising for products / services is offered by LGBT people,
how do you feel?
6% 8% 7% 5%
16% 16% 22%
14%
70% 69%
68%
71%
7% 7%
3%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total The North Central and
Highlands
The South
Very interesting and definitely will
buy the products / services
Enjoy and will buy the products /
services
Neutral
Offensive but will buy if needed
Extremely offensive and will not
buy the product / service

22. 21
ABOUT 1/3 OF MARRIED PEOPLE IS WILL TRY TO SAVE THEIR
MARRIAGE THAN BREAK UP WITH THEIR LGBT PARTNER
N=1290
If you are pure male/female, how will you react if you accidentally
know your spouse /partner is a LGBT person?
24% 22% 21%
26%
12%
21% 25%
31%
17%
29%
19%
23%
15%
18% 21%
28%
24% 27%
30% 31%
8% 7% 5% 8% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total Buddhism Christian None of
religion
Others
Very disappointed and
immediately break up /
divorce
Disappointed and will
breakup / divorce
Disappointed but still
maintain the
relationship
Persuade him/her to
return to his/her true
sex
Others
24% 27% 23% 21% 20%
50%
21% 17% 21% 28% 27%
25%
19% 19% 21%
19%
20%
28% 32% 27%
28%
24%
8% 6% 8%
4%
10%
25%
Grand Total Single In
relationship
Married (
without
children)
Married (
with
children)
Others

23. 22
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992

24. 23
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

25. 24