A presentation made for micro teaching at UGC - ASC, University of Madras on 18-11-2014.

1. MOTIVATION
Definition, Concept & Nature
MOHAMMED NASEERUDDEEN. S
Assistant Professor of Commerce,
Islamiah College (Autonomous),
Vaniyambadi.
Cell: 9578693175 Email id: naseer.islamiah@gmail.com

2. Learning Objectives
By the end of this class you will be able to:
 Know the concept of Motivation.
 Understand the meaning of Motivation
and define it.
 Know the characteristics of Motivation.

3. BACKGROUND

4. Important Resources to be
managed in a Business
Money Men Material

5. Human Resource
 Humans cannot be managed in a way as
other resources can be, because they are
sentient beings and hence the need arises
to study as to what actually excites them.
 And here is where the concept of
Motivation comes into place.

6. MOTIVATION

7. Motivation - Meaning
 Motivation is a transitive form of the noun,
motive.
 Motive is derived from the Latin word, move’re ,
meaning, to move.
 Motivation is the act or process by which the
needs and desires of a person move him towards
some action.

8. Motivation - Traditional Approach
 Motivation is not a new concept.
 It has been practiced from time immemorial
albeit, in a different manner.
 The traditional approach to Motivation is called,
”Carrot and Stick” approach, where an employee
is offered with reward (Salary) for his
performance and punished for non-performance.

9. Motivation – Modern Approach
Modern Approach to motivation is based on
identifying the various needs and wants of
an employee and subsequently using them
as a means of the driving force behind an
employee’s actions that will in turn have a
bearing on the Organisation’s goals as a
whole.

10. Motivation - Definition
Motivation is defined as the “processes
that account for an individual’s intensity,
direction and persistence of efforts
towards attaining a goal”.
- Stephen P. Robbins

11. Motivation - Definition
Motivation is a general term applying to
entire class of desires, needs, wishes and
similar forces …
…to say that managers
motivate their subordinates is to say that they
do those things which they hope will satisfy
these drives and desires and induce them so
as to act in a desired manner.”
- Koontz & O’ Donnell

12. Performance = Ability x Motivation

13. Nature of Motivation
 A Psychological concept.
 It is total and not piece-meal.
 It may be financial or non–financial.
 It may be positive or negative.
 It is a continuous process.
 It is need based.
 It differs from one person to another.
 It is a complex process.

14. References
 Tripathi, Personnel Management & Industrial
Relations, Sultan Chand & Sons, New Delhi.
 Subba Rao, Personnel and Human Resource
Management – Texts and Cases, Himalaya
Publishing House, Pvt. Ltd.
Govindarajan and Natarajan, Principles of
Management, PHI Learning Pvt. Ltd.
 Merriam-Webster Dictionary.

15. Further reading
 Maslow A.H., Motivation and Personality,
Harper, 1954.
 Ivan Robertson, Motivating the workforce,
Harper Personnel Management Handbook,
Gowar Publishing Company Ltd.
Robertson I.J., and Smith M., Motivation and
Job Design: Theory, Research and practice,
IPM, 1985.
 Steers R.M., and Porter L.W., Motivation and
Work Behavior, McGraw Hill, 1979.

16. THANK YOU