F Y B.com Business Administration

1. Unit – 1: Motivation
By RADHIKA
Visiting Faculty
J H B W C

2. What is motivation?

3. Introduction
 Motivation is the word derived from the word
’motive’ which means needs, desires, wants or
drives within the individuals. It is the process of
stimulating people to actions to accomplish the
goals. In the work goal context the psychological
factors stimulating the people’s behavior can be-
• desire for money
• success
• recognition
• job-satisfaction
• team work, etc

4. Cont.
 An individual performs business tasks, not because he
wants the organizational goal to be achieved but
because that work will give him financial rewards
through which he can satisfy his personal needs and
desires. The need is, there the driving force that
motivates human behavior.
 Motivation is a complex task because the factors that
motivate people to work are complex and complicated.

5. Meaning
 Motivation is a force that drives a person to
action. Motivation creates willingness to perform
tasks that lead to accomplishment of goals.

6. Definition
“Motivation may be defined as the state of
individual's perspective which represents the
strength of his or her propensity to exert effort
toward some particular behavior.”
“Motivation is the force that energizes the
behavior, gives direction to behavior and
underlies the tendency to persist.”

7. Model of Motivation
Often, people confuse the idea of 'happy'
employees with 'motivated' employees. These may be
related, but motivation actually describes the level of
desire employees feel to perform, regardless of the
level of happiness. Employees who are adequately
motivated to perform will be more productive, more
engaged and feel more invested in their work. When
employees feel these things, it helps them, and thereby
their managers, be more successful.

8. Cont.
 It is a manager's job to motivate employees
to do their jobs well. So how do managers do
this? The answer is motivation in management,
the process through which managers encourage
employees to be productive and effective.
 A model of motivation helps managers enforce
the right motivators to prompt workers to action;
suitable for the organization to achieve its
broader goals.

9. Cont.
 According to the model if employees’ behavior
is acceptable to managers, it is followed by
rewards. Rewards satisfy their needs, reinforce
their behavior towards organizational activities
and perpetuate further needs in them.
NEEDS BEHAVIOR
GOALS
(REWARDS)

10. Nature of Motivation
1. It is an internal force
2. Effect of environmental factors
3. It is an on going process
4. It is a pervasive function
5. It is a complicated process
6. Skilled managers
7. Positive and negative motivation

11. Importance of motivation
1. Increase in work efficiency
2. Communication
3. Need-based motivation
4. Combines ability with willingness
5. Reduction in rate of labour absenteeism and
turnover
6. Development of leaders

12. Effective Motivation
1. Development of Self
2. Worker’s Participation
3. Job enrichment & Job rotation
4. Management by results
5. Realize human behaviour – Their motives &
abilities
6. Create a suitable work environment
7. Healthy criticism

13. Theories of motivation

25. Assignment : 1
1. Define Motivation. “Need is the base of
motivation”. [Maslow’s Theory]
2. State Herzberg’s two factor theory.
3. Discuss the X & Y theory of McGregor
4. Short Note: Theory Z Ouchi
Submission Date
4th Jan. Wednesday
Ref. Book
1. T. Ramasamy 2. Smita Gupta 3. R. Shirnivasan
4. P. Subbarao