Ryan Foland speaks with Shakira Brown, an expert in PR and branding. the CEO of SMB Strategic Media, a public relations, branding and website consultancy group that create cutting edge marketing strategies for small businesses. She teaches techniques on how to get yourself in front of the right people to build your business. In this energetic talk, Ryan and Shakira talk about what professional speakers can do to get more bookings. From setting your mentality to marketing, this podcast outlines how to find the events that will help you add to your bottom line. Listen to this podcast to find out: -How to be your own PR agent, and use your inner tenacity to get more speaking opportunities. -Why content and branding are the two most important factors in getting more bookings. -Why storytelling is an essential part of presenting, and how to weave stories in to make your message stick. -The surefire way to get more clients (Spoiler: Get very clear on exactly how you can help them.) -Why you need to be able to adapt your niche message and topics to suit the needs conference.

1. World of Speakers interview with Shakira Brown
www.WorldofSpeakers.com
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2. -SHAKIRA BROWN
"I can't tell you how important it is to do different
things in life because at some point it is all going
to make sense."
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3. "When I'm preparing a presentation, I come up
with some "go-to" anecdotal stories that relate
to the content I am delivering."
-SHAKIRA BROWN
www.WorldofSpeakers.com
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4. -SHAKIRA BROWN
"Storytelling is really important when you're in front of a
group presenting. I always think about what real-world
examples I have that I can add after I've gone over the
subject matter, so that they can fully understand."
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5. -SHAKIRA BROWN
"Know who you're marketing to and have examples of how
you've helped someone like them. That way your not
selling, I'm just telling. I'm telling a story, through that
example, they see what I can do for them."
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6. -SHAKIRA BROWN
"You have to look at everything you've done,
your entire body of work, and see whether there
is lessons people can learn something from."
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7. -SHAKIRA BROWN
"I create the content and I say, "What
stories can I tell to help drive this
message home?"
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8. "The fact is that the way people are use slides and
visuals changes. The best practice would be to be paying
attention to other people's slides and then taking new
ideas and trying them out."
-RYAN FOLAND
www.WorldofSpeakers.com
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9. -RYAN FOLAND
"If you're at someone else's webinar,
you can learn from them on how to
present better."
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10. -SHAKIRA BROWN
"Always be looking for ways to expand
your knowledge, even if you don't need
it right then."
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11. -SHAKIRA BROWN
"You're going to get booked more if you can work with
the conference organizer whoever is pulling together
the list of speakers, a little bit more nimble with your
topics to make them fit."
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12. -SHAKIRA BROWN
"For any speaker who's looking to get more
bookings and to get their foot in the door: start
working on getting the right content that's going to
help uplift you."
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13. "Speakers needs to have a PR mentality for
themselves. Nobody's going to toot your
own horn better than you can."
-RYAN FOLAND
www.WorldofSpeakers.com
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14. -SHAKIRA BROWN
"Figure out ways to get to get paid,
because the money out there, do not
let anyone tell you that it's not."
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