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Architects: The value of Social Media is in the Conversation

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The value of Social Media is in the Conversation. A presentation for the Society for Design Administration, an affiliate of the American Institute of Architects

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Architects: The value of Social Media is in the Conversation

  1. 1. The value of Social Media is in the Conversation By: Marieke Hensel Branding Personality Society for Design Administration Irvine, November 15, 2012 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  2. 2. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  3. 3. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  4. 4. FACEBOOK1 billion on Facebook Posts to Entertain 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  5. 5. TWITTER Real timeConnect based on interests Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  6. 6. YOUTUBE The 2nd largestsearch engine in the world Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  7. 7. LINKEDINMostBusiness professionals Highest average income/education Online resumeReach out to individuals 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  8. 8. PINTEREST Mostly women 25-49 Homedécor, weddings, food, phot ography & fashion2012’sfastest growing social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  9. 9. Google PlusMore techsavvy, male audienceIt’s Facebookmade by Google Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  10. 10. Why? •Why do you want toparticipate in social media? •What goals? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  11. 11. Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  12. 12. Process1. Listen2. Strategy / Plan3. Participate4. Respond5. Listen / Measure 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  13. 13. 1. Listening 1. What is your audience interested in?2. Don’t talkjustabout what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  14. 14. Listening Tools 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  15. 15. 2. Define Strategy •Create a presence •Share good content•Interact with your audience •…wherever they are 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  16. 16. How do they find you? •Social Media Sites, like Facebook, Twitter, Google Plus •Google •Social Bookmarking Sites (blogging) 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  17. 17. Where do you offer value? •Facebook Page Custom Tab •Landing page on website •Well designed homepage 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  18. 18. 3. Participate •Accessible•Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  19. 19. Good ContentPictures, Video’s and short messages Create engagement 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  20. 20. Save time •Content Calendar•Social Media Management System (Hootsuite) •If this then that ifttt.com 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  21. 21. 4. Respond •Connect onFacebook, LinkedIn and Twitter •Keep reaching out… •Always reply 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  22. 22. 5. How to measure? •Online engagement•Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  23. 23. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  24. 24. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  25. 25. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  26. 26. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  27. 27. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  28. 28. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  29. 29. ANY QUESTIONS? Thank you for your time.  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

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