How To Tell Compelling Stories Online
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How to tell compelling stories online to market your business, with information on every aspect from the qualities of a good story, how to generate foolproof data-proven story ideas, how to write headlines that will grab readers, and how to promote your stories to ensure they reach the maximum number of people.
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How To Tell Compelling Stories Online
- 1. HOW TO TELL O N L I N E COMPELLING STORIES MATT GIBSON President, PTBA
- 2. PRESENTED BY THE • NON-PROFIT ORGANIZATION • INDUSTRY & INFLUENCER MEMBERS • EDUCATION • NETWORKING • INFLUENCER SEARCH ENGINE http://travelbloggersassociation.com
- 3. MATT GIBSON President Professional Travel Bloggers Association CEO UpThink Award-Winning Travel Blogger XpatMatt.com
- 4. SUMMARY THIS MAN TRAVELED TO MALDIVES TO TEACH A CLASS ABOUT STORYTELLING. YOU WON’T BELIEVE WHAT HE SAID.
- 5. SUMMARY WHAT WE’RE GOING TO TALK ABOUT 1. How a story works 2. What stories are used for 3. How to find stories people want to hear 4. How to get people to read your stories
- 6. SUMMARY WHAT WE’RE GOING TO DO Come up with one story idea and headline for the blog of a fictitious company…
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- 9. HOW A STORY WORKS
- 11. SOME COMMON STORIES OVERCOMING THE MONSTER
- 12. SOME COMMON STORIES RAGS TO RICHES
- 13. SOME COMMON STORIES COMMON STORY STRUCTURES • Overcoming the Monster • Rags to Riches • The Quest • Voyage and Return • Comedy • Tragedy • Rebirth
- 15. SOME COMMON STORIES DON’T THINK A STORY CAN FIT IN A TWEET?
- 16. SOME COMMON STORIES DON’T THINK A STORY CAN FIT IN A TWEET?
- 17. SOME COMMON STORIES DON’T THINK A STORY CAN FIT IN A TWEET?
- 18. SOME COMMON STORIES PHOTOS TELL STORIES TOO
- 19. SOME COMMON STORIES DON’T FORGET, STORIES ARE ABOUT PEOPLE
- 20. SOME COMMON STORIES DON’T FORGET, STORIES ARE ABOUT PEOPLE
- 21. SOME COMMON STORIES DON’T FORGET, STORIES ARE ABOUT PEOPLE
- 22. SOME COMMON STORIES DON’T FORGET, STORIES ARE ABOUT PEOPLE
- 23. SOME COMMON STORIES A NOTE ABOUT THE BEST STORIES
- 24. WHAT STORIES ARE USED FOR
- 25. KINDS OF STORIES COMMON IN MARKETING • Entertaining • Instructional • Educational • Inspirational WHAT STORIES ARE USED FOR
- 26. WHAT STORIES ARE USED FOR ENTERTAINMENT
- 27. WHAT STORIES ARE USED FOR ENTERTAINMENT
- 28. INSTRUCTION WHAT STORIES ARE USED FOR
- 29. INSTRUCTION WHAT STORIES ARE USED FOR
- 30. EDUCATION WHAT STORIES ARE USED FOR
- 31. EDUCATION WHAT STORIES ARE USED FOR
- 32. INSPIRATION WHAT STORIES ARE USED FOR
- 33. INSPIRATION WHAT STORIES ARE USED FOR
- 34. FINDING STORIES PEOPLE WANT
- 35. FINDING STORIES PEOPLE WANT IDENTIFY YOUR AUDIENCE
- 36. FINDING STORIES PEOPLE WANT IDENTIFY THOSE WHO REACH YOUR AUDIENCE
- 37. FINDING STORIES PEOPLE WANT DATA-BASED STORY RESEARCH • Buzzsumo • Open Site Explorer • Facebook Signal • Google Trends
- 38. GETTING YOUR STORIES READ
- 39. GETTING YOUR STORIES READ THE ART OF THE HEADLINE
- 40. GETTING YOUR STORIES READ
- 41. GETTING YOUR STORIES READ
- 42. GETTING YOUR STORIES READ
- 43. GETTING YOUR STORIES READ HEADLINE HELPERS Headlinr Portent Content Generator Hubspot’s Blog Topic Generator
- 44. GETTING YOUR STORIES READ HEADLINE HELPERS Headlinr Portent Content Generator Hubspot’s Blog Topic Generator
- 45. GETTING YOUR STORIES READ HEADLINE HELPERS Headlinr Portent Content Generator Hubspot’s Blog Topic Generator
- 46. GETTING YOUR STORIES READ
- 47. GETTING YOUR STORIES READ
- 48. GETTING YOUR STORIES READ
- 49. GETTING YOUR STORIES READ
- 50. GETTING YOUR STORIES READ
- 51. GETTING YOUR STORIES READ Key Takeaways • A focus on why the reader should care • Clarity and promise • Emotional hooks • Provoke curiosity • Provide explanations • Appeal to a tribe
- 52. SUMMARY THIS MAN TRAVELED TO MALDIVES TO TEACH A CLASS ABOUT STORYTELLING. YOU WON’T BELIEVE WHAT HE SAID.
- 53. THE REAL SECRET
- 54. THE REAL SECRET CONTENT V DISTRIBUTION
- 55. THE REAL SECRET
- 56. GETTING YOUR STORIES READ LET’S COMPARE STORIES
- 57. SUMMARY WHAT WE TALKED ABOUT 1. How a story works 2. What stories are used for 3. How to find stories people want to hear 4. How to get people to read your stories
- 58. QUESTIONS