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Campaign snapshot- Real Strategy PR
- 1. Real Strategy PR EllieRushing, Madeline Metzger, Ally Rost, Lauren Register
- 2. Real Strategy PR EllieRushing Ally Rost Lauren Register Madeline Metzger
- 3. Location: 544 MayoAve., Maitland, FL 32751 “Our purpose is to bring hope, healing and happiness to children and families suffering from grief, loss or life-threatening illnesses. New Hope for Kids achieves this through two programs: Center for Grieving Children and Wishes for Kids.”
- 4. Market Research ● Uniqueservices ● Facilities ● Facebook ● BMW Event ● Existing success stories ● Public outreach intervention ● Make-A-Wish Foundation ● Social Media presence ● Photo quality ● Website functionality SWOT STRENGTHS WEAKNESSES THREATSOPPORTUNITIES
- 8. Activities and Engagement ●Art of the Vine ● Get Acquainted Lunch ● Mascot Games ● Wine on Wednesday
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- 10. Evaluation & Benchmarks WEBSITE: WebsiteGrader 77/100 Nibbler 8.8/10
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- 14. Campaign Messages, Themes,& Slogan Messages Themes Slogan 1 2 1 2 3 Spreading Awareness Themes: Understanding impacts of grief and death Happiness Sunshine Lightheartedness Using real strategies, helping real people. Slogan:
- 15. Campaign Goals Uplift InspireEncourage Uplifting visuals and messages Use pathos to inspire change Encourage involvement 1 2 3
- 16. Objectives 1. Fundraising 2. Socialmedia presence 3. Community involvement 4. Public awareness 5. Get involved
- 17. Gain social mediafollowers and share posts. 1 3 2 STRATEGIES Strategies Promote mission and events. Create targeted content.
- 18. Tactics Produce Promotional Videos ●Create goals ● Film content ● Publish Gain Followers on Social Media ● Post creative content ● Link to website ● Interactive posts Create Targeted Content ● Research ● Get creative ● Publish
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- 24. May 15 -Aug. 15 Apr May Jun Jul AugMar Hire an intern Social Media touch-ups Take photos at events Video Publications Analyze success Meet community members Timeline Improve blog Instructional Publications Promotional Publications