My group at Real Strategy PR worked with a nonprofit organization to create targeted content, video publications, and even our own website. This publication outlines all of our efforts and analyzes our client and our success.
92 Y Presents: 4 weeks until #GivingTuesday with Razoo!RazooGiving
There's still plenty of time to plan a successful #GivingTuesday campaign this year. With 4 weeks left, now is the time to get started. Razoo will be hosting Jamie McDonald, from Generosity Consulting and the official #GivingTuesday movement, who will be sharing 12 steps your nonprofit can take to make the most of this year's campaign!
92 Y Presents: 4 weeks until #GivingTuesday with Razoo!RazooGiving
There's still plenty of time to plan a successful #GivingTuesday campaign this year. With 4 weeks left, now is the time to get started. Razoo will be hosting Jamie McDonald, from Generosity Consulting and the official #GivingTuesday movement, who will be sharing 12 steps your nonprofit can take to make the most of this year's campaign!
This presentation breaks down the basic fears for non-profit professionals who still fear or are overwhelmed by the process of working with major donors. They are given a comprehensive handout that walks through the steps to good cultivation and closing of a major donor.
Gary Stockert of [s+m+c]pros gives a glimpse into the types of social media agencies and how they can take you from the implementation to theoptimization, and then all the way to the monetization of your social media efforts!
Ellie Dawes, communications manager, Child.org
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook / Daryl Hatton, FundRazr
Fundraising via social media enables all sorts of new ways to raise money. This session explores techniques to turn Facebook fans into active fundraisers. We’ll discuss some of the available tools, tips for helping your fans run successful campaigns and ways you can manage the risks of damage to your reputation inherent in letting fans run campaigns for you.
Takeaways
- Leading edge techniques for social media fundraising
- Tips for successful peer-to-peer social fundraising
- Ways to reduce risk of embarrassing campaigns
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
We are a group of local entrepreneurs, non-profit leaders, business professionals, startups and community influencers who seek to engage with like-minded professionals and develop long-lasting relationships.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
This presentation breaks down the basic fears for non-profit professionals who still fear or are overwhelmed by the process of working with major donors. They are given a comprehensive handout that walks through the steps to good cultivation and closing of a major donor.
Gary Stockert of [s+m+c]pros gives a glimpse into the types of social media agencies and how they can take you from the implementation to theoptimization, and then all the way to the monetization of your social media efforts!
Ellie Dawes, communications manager, Child.org
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook / Daryl Hatton, FundRazr
Fundraising via social media enables all sorts of new ways to raise money. This session explores techniques to turn Facebook fans into active fundraisers. We’ll discuss some of the available tools, tips for helping your fans run successful campaigns and ways you can manage the risks of damage to your reputation inherent in letting fans run campaigns for you.
Takeaways
- Leading edge techniques for social media fundraising
- Tips for successful peer-to-peer social fundraising
- Ways to reduce risk of embarrassing campaigns
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
We are a group of local entrepreneurs, non-profit leaders, business professionals, startups and community influencers who seek to engage with like-minded professionals and develop long-lasting relationships.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
The GOLDstein Family Challenge: Inspiring Recent Graduates by Restarting the ...Gabriel Trieger
This presentation will outline the GOLDstein Family Challenge, the first young alumni challenge campaign at the University of Miami. We will educate fellow annual giving professionals on best practices for creating and executing a challenge campaign, with specific focus placed on the young alumni demographic. This highly targeted, comprehensive campaign resulted in a 48 percent increase in the number of young alumni donors over the previous fiscal year and an approximate 4 percent increase in young alumni giving participation.
During the summer 2015 MHCA conference in San Diego, California Valley Behavioral Health CEO Gary Larcenaire and Healthcare Social Media Strategist Bobbie Rathjens discussed how they raised thousands of dollars for non-verbal children affected by autism so they could each have iPad technology to communicate.
When your prince charming gives your kids nightmares: Case studies of nonprof...James Howe
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
Digiday Brand Conference: Case Study: Elizabeth ArdenDigiday
Hear from the social media manager of Elizabeth Arden discuss the brand's Pin It to Give It campaign, which incorporates charitable donations. Find out how its Pinterest strategy has driven engagement with the brand.
Presenter: Christina Bennett, director of social media, Elizabeth Arden @elizabetharden
When your prince charming gives your kids nightmares: Case studies in nonprof...Communicate & Howe!
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
THE GALA.
The Charity Gala as part of "Always Limitless Week"
The Charity Gala vision is to advance community
through humanitarian activities and events. The
gala is the culmination of a year-end campaign
that supports humanitarian causes related to
advancing access to education, mentorship
program, environmental initiatives, and meeting
the needs of today’s global grand challenges. The
events and activities of the program support the
efforts of startup, charitable organizations that
align with our vision. The Gala features
philanthropic keynote speakers, celebrity
activists, and honored guests. The call to action
is to raise funds and awareness for the upstart,
philanthropic entrepreneurs. The gala takes
place on the week of Limitless.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
3. Location: 544 Mayo Ave., Maitland, FL 32751
“Our purpose is to bring hope, healing and happiness to children and families
suffering from grief, loss or life-threatening illnesses. New Hope for Kids achieves
this through two programs: Center for Grieving Children and Wishes for Kids.”
4. Market Research
● Unique services
● Facilities
● Facebook
● BMW Event
● Existing success stories
● Public outreach intervention
● Make-A-Wish Foundation
● Social Media presence
● Photo quality
● Website functionality
SWOT
STRENGTHS WEAKNESSES
THREATSOPPORTUNITIES
17. Gain social media followers and share posts.
1
3
2
STRATEGIES
Strategies
Promote mission and events.
Create targeted content.
18. Tactics
Produce Promotional Videos
● Create goals
● Film content
● Publish
Gain Followers on Social Media
● Post creative
content
● Link to website
● Interactive posts
Create Targeted Content
● Research
● Get creative
● Publish
24. May 15 - Aug. 15
Apr May Jun Jul AugMar
Hire an intern Social Media
touch-ups
Take photos at
events
Video
Publications
Analyze
success
Meet
community
members
Timeline
Improve blog
Instructional
Publications
Promotional
Publications
