The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.
SpringOne Platform 2016
Speaker: Casey West; Principal Technologist, Pivotal
The value of embracing microservices, containers, and continuous delivery is powerful only when brought together in logical, scalable, and portable ways. When used incorrectly it’s increasingly easy to make things much worse for you and your team, and do it at scale. For example, while microservices can be used to effectively isolate functionality, increase the speed of delivery, and help scale your team it can also be a way to inefficiently duplicate functionality and create single points of failure. I’ll share anti-patterns and corresponding best practices based on my experience building application infrastructure and platforms, as well as the applications which are deployed to them.
Best running mobile apps for the busy event planner that is also a runnerZwoor.com
Running for the SuperBusyEvent Planner
Running is one of the best ways to relieve the stress of the Event Planners. And there are a few occupations that need stress relief more than event planners - the fifth most stressful jobs in the world.
So this post is not necessarily about mobile apps, and event planning, but I trust you'll find it informative.
SpringOne Platform 2016
Speaker: Casey West; Principal Technologist, Pivotal
The value of embracing microservices, containers, and continuous delivery is powerful only when brought together in logical, scalable, and portable ways. When used incorrectly it’s increasingly easy to make things much worse for you and your team, and do it at scale. For example, while microservices can be used to effectively isolate functionality, increase the speed of delivery, and help scale your team it can also be a way to inefficiently duplicate functionality and create single points of failure. I’ll share anti-patterns and corresponding best practices based on my experience building application infrastructure and platforms, as well as the applications which are deployed to them.
Best running mobile apps for the busy event planner that is also a runnerZwoor.com
Running for the SuperBusyEvent Planner
Running is one of the best ways to relieve the stress of the Event Planners. And there are a few occupations that need stress relief more than event planners - the fifth most stressful jobs in the world.
So this post is not necessarily about mobile apps, and event planning, but I trust you'll find it informative.
Are you planning to build a perfect app for your business? Which app to build? Our High-end developers are there to help you with your app. Visit our Website: https://sterlingtechnolabs.com/
Noteworthy Demos in the Consumer Focused Areas of Health Care, Finance, Education, Media and Entertainment, Logistics and On-Demand, Home Improvement, Realty and IoT : @ NYTM : Between Oct'13 to July'15
Keynote presentation by Derrick Fountain at The Mobile Show in Dubai on April 18th. Several slides containing multimedia content have been removed from this version. Visit www.derrickfountain.com to view archived writings and latest projects.
My smartphone tells me ‘press home to open’ and I oblige because it’s the entry to favorite apps. This presentation is a collection of artwork and screenshots focusing on smartphones and smarter apps. Moreover, it reflects on the differences and similarities among smartphones, tablets, desktop and laptop computers. You are welcome to adapt and reuse with the attribution-sharealike license. We welcome your interaction -- comments, questions, suggestions, shares, clips, favorites, likes and hearts.
Planeta.com
http://planeta.com/smartphone
Wiki
http://planeta.wikispaces.com/app
http://planeta.wikispaces.com/smartphone
Lessons learned from Tesla Watch Apps experimentsOstap Andrusiv
This is the story of making Apple Watch and Android Wear apps for controlling Tesla Model S. It highlights the hurdles along the way, the limitations of each platform, the differences and commonalities between Apple’s and Google’s wearable platforms, the “killer feature” of smartwatches and the prefect use case each smartwatch app should strive for.
Are you a restaurant or hospital employee who works in shifts? Shifts is an app created to help build and manage your schedule. For those who schedule their shifts with a traditional smart phone calendar, understand how much of a hassle it can be to organize recurring shifts that change at a day’s notice. Little icons that are easy to operate have resulted in a simplified calendar experience. Add or change shifts with a tap, and share your calendar with family members to help them stay on track with you. Exclusively on iOS, the app integrates seamlessly with your calendar and helps you create your schedule, fast.
Are you planning to build a perfect app for your business? Which app to build? Our High-end developers are there to help you with your app. Visit our Website: https://sterlingtechnolabs.com/
Noteworthy Demos in the Consumer Focused Areas of Health Care, Finance, Education, Media and Entertainment, Logistics and On-Demand, Home Improvement, Realty and IoT : @ NYTM : Between Oct'13 to July'15
Keynote presentation by Derrick Fountain at The Mobile Show in Dubai on April 18th. Several slides containing multimedia content have been removed from this version. Visit www.derrickfountain.com to view archived writings and latest projects.
My smartphone tells me ‘press home to open’ and I oblige because it’s the entry to favorite apps. This presentation is a collection of artwork and screenshots focusing on smartphones and smarter apps. Moreover, it reflects on the differences and similarities among smartphones, tablets, desktop and laptop computers. You are welcome to adapt and reuse with the attribution-sharealike license. We welcome your interaction -- comments, questions, suggestions, shares, clips, favorites, likes and hearts.
Planeta.com
http://planeta.com/smartphone
Wiki
http://planeta.wikispaces.com/app
http://planeta.wikispaces.com/smartphone
Lessons learned from Tesla Watch Apps experimentsOstap Andrusiv
This is the story of making Apple Watch and Android Wear apps for controlling Tesla Model S. It highlights the hurdles along the way, the limitations of each platform, the differences and commonalities between Apple’s and Google’s wearable platforms, the “killer feature” of smartwatches and the prefect use case each smartwatch app should strive for.
Are you a restaurant or hospital employee who works in shifts? Shifts is an app created to help build and manage your schedule. For those who schedule their shifts with a traditional smart phone calendar, understand how much of a hassle it can be to organize recurring shifts that change at a day’s notice. Little icons that are easy to operate have resulted in a simplified calendar experience. Add or change shifts with a tap, and share your calendar with family members to help them stay on track with you. Exclusively on iOS, the app integrates seamlessly with your calendar and helps you create your schedule, fast.
Google recently changed its search algorithm to move mobile-friendly websites to the top of its search results. In May, the number of Google searches on mobile exceeded the number of desktop searches for the first time. Mobile optimization is no longer just a nice-to-have -- it's a necessity to have a mobile-friendly website, email, and engagement platform. With less than 40% of websites -- and fewer than 16% of donation forms -- being mobile friendly, there is a lot of work to prepare for the looming mobilegeddon.
Harnessing the power of data for competitive advantage with MicroStrategy Enterprise Analytics. This presentation was given at the Florida MicroStrategy User Group Meeting on September 17th, 2015. To learn more about these meetings, join the user group on LinkedIn at https://www.linkedin.com/groups/MicroStrategy-Florida-User-Group-8393233/about
At the end of the lecture the audience should:
1. Know the prevalence of HPV associated SCC of the H&N.
2. Be able to identify the high-risk serotypes of HPV associated with SCC of the head and neck.
3. Have a strong understanding of the prognostic significance of an HPV related SCC of the head and neck.
¡Que papelón de rata de cloaca hace mi primo Trampita en la fiesta de la condesa Snobísima! Se hurga la nariz, se limpia el oído con el meñique... y todo el mundo se ríe de él!
Stitching Together a UX Strategy for Wearables and the Mobile MainframePhilip Likens
Google Glass, Samsung Gear, MetaWatch, Fitbit Flex, and a whole host of other wearable devices are weaving a connectivity web with a similar underlying pattern: the smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices). The result is an amazing collection of capabilities and experiences for the user.
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
A 2015 presentation delivered as part of Table XI's breakfast series. This talk shares how mobile platform usage has evolved since the 2009 release of "Mobile First" by Luke Wroblewski and shares some practical tips on how to decide if a native or web application is the right decision for your product.
Content Strategy for Responsive Websites: By Clarissa Peterson gives a presentation about the differences in understanding the concept of responsive websites…
Smartphone Street Observer is the first in situ observation indicator of smartphone users in France. We go beyond what people say in surveys: the best way to gather more data. And the interviews we made brang us more content and explanations about how people hold their smartphone.
Video Here: https://www.youtube.com/watch?v=n6SetGQYWSs
Google Glass, Samsung Gear, MetaWatch, Fitbit Flex, and a whole host of other devices are weaving a connectivity web with a similar underlying pattern: the smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices). The result is an amazing collection of capabilities and experiences for the user.
I’ve spent the last few months diving into the world of the mobile mainframe, bouncing between platforms and devices. I’d like to share my own journey, highlight the powerful experiences this model provides, discuss the downsides of the mobile mainframe as it stands today, and make some outlandish predictions about the future as I see it.
Smartphones - the ultimate recruitment toolThirtyThree
The first of a new series of seminars aimed at discussing some of the hottest topics in attraction and recruitment today. This one looked at new trends in mobile recruitment marketing and the importance of mobile-optimised career sites.
What really drives consumers to use certain branded mobile apps or websites? That is one of the key questions that brands and marketers are clamoring to answer as they pull together their strategies for attacking the immense...
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies from Megan Keane for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising.
Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations
Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.
While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Cheryl Contee, CEO of Fission and Co-Founder of Attentive.ly, explored how to identify your influencers, the best sharable content and how to get them talking about your campaigns at #SM4NP Silicon Valley.
Any amount of money you spend on marketing should be treated like an investment because every dollar counts. So, how do you raise the relevance of your cause with the budget (even if it’s a small one) you have? On September 9th 2015, Julia McDowell, Vice President of Williams Whittle, joined us for 60-minute webinar to give you an in-depth look at how to mix traditional media and online media, like public service announcements (PSAs) and social, to gain access to powerful media like television and radio on a serious budget.
2. #SMN4P @KEARNSE
WHAT WE’LL COVER
• Who is The Nature Conservancy
• A little bit about me
• The mobile landscape
• Taking steps towards a mobile 1st mindset
• What’s next for the Conservancy?
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5. #SMN4P @KEARNSE
• January 2014 Mobile use of the internet
exceeds that of PCs.
• October 2014 Mobile devices surpassed the
number of people on the planet.
• April 2015 Mobileggedon. Google changes it’s
search algorithm to elevate mobile friendly sites.
• July 2015
App use surpasses time spent on TV.
G L O B A L
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THE MOBILE LANDSCAPE
http://doorgrow.com/mobilegeddon-is-coming-april-21st-its-time-for-responsive-
design/ http://www.pageonepower.com/linkarati/mobilegeddon-seo-fear-content-marketing
6. #SMN4P @KEARNSE
• June 2010
Launched our mobile subscriber list.
Text ‘SPIRIT’ to 97779 to sign-up.
• June 2012 - The Nature Conservancy
launched its first mobile app
• January 2014 – nature.org became
responsive.
• April 2014 – Nature Conservancy Email
became fully responsive.
• February 2015 – Mobile traffic to nature.org
= 500% increase since 2012.
I N S I D E T H E N A T U R E
C O N S E R V A N C Y
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THE MOBILE LANDSCAPE
7. #SMN4P @KEARNSE
1 . D A T A D O E S N ’ T L I E .
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CREATING A MOBILE MINDSET
8. #SMN4P @KEARNSE
2 . F O C U S O N T O P P R I O R I TI E S
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CREATING A MOBILE MINDSET
9. #SMN4P @KEARNSE
2 . F O C U S O N T O P P R I O R I TI E S
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CREATING A MOBILE MINDSET
10. #SMN4P @KEARNSE
3 . D O A F E W T H I N G S W E L L . E S P E C I A L L Y I N S O C I A L .
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CREATING A MOBILE MINDSET
http://www.adweek.com/socialtimes/which-apps-are-the-class-of-2015-using-infographic/622614
11. #SMN4P @KEARNSE
4 . T A K E A D V A N T A G E O F W H A T ’ S F R E E .
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CREATING A MOBILE MINDSET
https://www.appannie.com/apps/google-play/top/united-states/
12. #SMN4P @KEARNSE
5 . M A K E M O B I L E P A R T O F Y O U R W O R K FL O W .
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CREATING A MOBILE MINDSET
https://developer.chrome.com/devtools/docs/device-mode
13. #SMN4P @KEARNSE
2015/2016 Mobile Goals:
• Grow mobile donations beyond 10%.
• Double our mobile subscriber list size.
• Focus on social growth and taking the next
step.
• Optimize content for mobile (improve
experience, personalize & segment).
• Optimize mobile giving across the
Conservancy’s web, social, email and text
properties.
• Grow visibility in app.
I N S I D E T H E N A T U R E
C O N S E R V A N C Y
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WHERE WE’RE GOING
when we switched to responsive email
we saw a 50% increase on click-throughs for mobile.
tablet stayed about same.
4% lift overall
when we redesigned our principle content email focusing on the mobile user.
we saw a 4.6% lift on mobile click-throughs
33% increase on clicks across the board.
Most email clients have mobile responsive templates as part of their offerings. Explore/modify them or work with a designer to create one!