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Boosting Fundraiser Turnout & Profits
This document summarizes a webinar about boosting fundraising event participation and profits through the use of online tools. It introduces the presenters from VolunteerSpot.com and Bing in the Classroom and provides an agenda covering fundraising overviews, product fundraisers, building online communities, and real-world fundraising events. Tips are provided on using social media and online tools to promote events and recognize volunteers and sponsors.
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Boosting Fundraiser Turnout & Profits
- 1. Boosting Fundraiser Turnout& Profits #FreeTech4PTA @VolunteerSpot
- 2. Meet the Presenters #FallFUNdraising Karen Bantuveris Founder & CEO VolunteerSpot.com @VolunteerSpot @VSpotMom Emily Orrson Product Manager BING in the Classroom @Emily_Orrson
- 3. This Webinar isfor you if… • You organize fundraising events for your group, school or nonprofit. • You want to improve participation and boost profits. • You want to involve others in supporting a cause you care about. #FallFUNdraising
- 4. Special Thanks toour Sponsor #FreeTech4PTA @VolunteerSpot Visit www.BingRewardsSchools.com
- 5. Simple Steps. BIGBoost in Participation #FallFUNdraising
- 6. #FallFUNdraising FREE! SimplyPlan: Auctions Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you organize! VolunteerSpot for Fundraisers
- 7. Why Leaders LuvVolunteerSpot SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors #FallFUNdraising 99% of Organizers 95% of Volunteers would refer VolunteerSpot to a friend or colleague.
- 8. • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers #FallFUNdraising Agenda
- 9. Fundraising Begins withCommunity #FallFUNdraising
- 10. Choosing Fundraisers $$$$,$$$ $$,$$$ $,$$$,$$$ #FreeTech4PTA @VolunteerSpot
- 11. Rewards for Schools Bing in the Classroom Search the web, earn free tech for schools www.BingRewardsSchools.com #FallFUNdraising
- 12. Find your School Bing in the Classroom www.bing.com/findyourschool www.bing.com/classroom/adfreesearch #FallFUNdraising
- 13. Product Fundraisers From Neighborhood door-to-door to Facebook wall-to-wall Can be in-addition to real-world fundraising events or stand-alone Social channels amplify participation & profits Include a ‘donate cash’ option Create a communications timeline Share results #FallFUNdraising
- 14. Choosing Products #FallFUNdraising Who is Selling? Who is Buying? Calculate Profits Company Support & Service Match to Events & Seasons
- 15. Socialize your Sale #FallFUNdraising
- 16. Build your Community #FallFUNdraising
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- 18. Social Media Strengthensyour Group It’s like having a conversation! #FallFUNdraising Listen Share Connect Inspire When we have calls-to-action, our community will be engaged.
- 19. Social Media Strengthensyour Group #FallFUNdraising Listen Share Connect Inspire Action $$$
- 20. Build your Community • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners #FallFUNdraising
- 21. #FallFUNdraising Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org Help ‘em Find You
- 22. 1. Upload photos& video and tag volunteers (NOT kids) 2. Create ‘Events’ pages for big activities 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers & participants #FallFUNdraising What to Post?
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- 24. Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT #FallFUNdraising
- 25. Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT #FallFUNdraising
- 26. Create a SocialMedia Plan #FallFUNdraising Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure
- 27. Create a SocialMedia Plan #FallFUNdraising Include… • Onsite & Online tie-ins • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate
- 28. When Where What 1 month before • Publish URLs & Twitter/Instagramhashtag on all materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> #FallFUNdraising 3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! 1 – 2 weeks before Personal buzz from community • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> • Definitely going to bid on this: <photo/link>. What’s your fav? Example: Fall Carnival Social Media Plan
- 29. Social Media Plan When Where What 2 – 3 days before Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors #FallFUNdraising At Carnival POSTERS Hashtags# Check in • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen: TodaysMeet.com • Social ambassador badges “I f, Do U?” After Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group
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- 32. Onsite Socializing duringEvent Give ‘em a reason to socialize: Tweet, facebook or Instagram their selfie with your mascot Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival Make a game of tweeting, Facebooking or Instagramming pics with the principal #FallFUNdraising
- 33. Recognize Volunteers &Participants #FallFUNdraising
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- 35. A virtual bulletinboard for pinning images and resources – a creative way to connect, share, and inspire your community to action! #FreeTech4PTA @VolunteerSpot
- 36. Pinterest for Fundraisers #FallFUNdraising • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
- 37. Like the ideas, but don’t have time? Create a position for a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors #FallFUNdraising Get Help
- 38. Thank you forjoining! Go today! www.BingRewardsSchools.com Join us! Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot #FreeTech4PTA @VolunteerSpot
- 39. #FallFUNdraising FREE! GetStarted Today
- 40. Pinning Fantastic FallResources Join Us: Pinterest.com/VolunteerSpot #FallFUNdraising
Editor's Notes
- #3 Hashtag will change - plz finalize w/ Caitlin
- #4 NOT a HOW TO USE SM Webinar
- #16 From Traditional Door-to-Door, to Facebook
- #18 For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media… Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about.
- #22 BEFORE It’s ever time for your fundraiser – start building your community. Start ON SITE! SHOW PEOPLE!! TELL THEM. Start with your community and volunteers.
- #23 What happens to the relative that only calls when she needs $$?? You stop asking. SO – BUILD COMMUNICYT & GIVE FIRST
- #27 Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- #28 Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- #29 Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- #30 Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT! Overwhelming????? Get HELP… parent who already involved in SM… Also, we can help… part of vspot… to help in this process….