Module 4: Content Creation

Social media for upskilling unemployed and low
skilled adult workers for digital society
2018-1-PT01-KA204-047429
IO2 Mobile and online interactive platform for building the digital
competence of low-skilled / low-qualified unemployed persons
Module Nº 4 - Content Creation
Author: Red2Red Consultores, S.L.
LINK-UPS
The European Commission support for the production of this publication does not
constitute an endorsement of the contents which reflects the views only of the
authors, and the Commission cannot be held responsible for any use which may be
made of the information contained therein.

Aims of the module
 How to produce simple digital content in one or different formats (i.e. text,
tables, images,audio files, clips, etc.).
 To make basic editing to content already produced by others.
 To apply basic formatting to the content produced (i.e. inserting footnotes,
charts, tables, pictures, etc.).
 The different way copyright covers digital content and to apply licenses
and copyright.
 To apply and modify simple functions and settings of software and
applications.

Previous knowledge required
 Basic knowledge of Microsoft Word and PowerPoint programs.
 How to record an audio file and a clip and to transfer them to the pc.
 How to download and install a software in the pc.

Learning outcomes (I)
Knowledge
 To know that digital content can be produced in a variety of forms.
 To know which software/application fits better the kind of content you want to
create.
 To know that content should be referenced.
 To know about different databases and resources that can be remixed and/or
re-used.
 To consider licence regulation principles of use and publication of information.
 To understand copyright and licence rules.
 To understand differences between copyright, creative commons, copyleft and
public domain licenses.
 To know how software works.

Learning outcomes (II)
Skills
 To be able to use basic packages to create content in different formats (text,
audio, numeric, images).
 To be able to create knowledge representations (e.g. mind maps, diagrams)
using digital media.
 To be able to use a variety of mediato express yourself creatively (text, images,
audio, and movie).
 To be able to edit the content in order to enhance the final output.
 To be able to use edit functions to modify content in simple, basic ways.
 To know how to find information on copyright and licence rules.
 To be able to change basic settings.

Learning outcomes (III)
Attitudes
 To not settle with commonly used forms of content creation but explores new
ways and formats.
 To see the potential of technologies and media for self-expression and
knowledge creation.
 To be critical in the selection of content and resources to be re-elaborated.
 To take a critical stand towards legal frames and regulations.
 To be aware you can apply settings to most of the existingsoftware.

Delivery
 Training duration: 4 hours
 Learning duration: 10 hours
 Equipment/resource required:
 A pc withInternet connection.
 Microsoft Word and PowerPoint installedin the pc.
 The specific software selectedto produce digital content.
 Assessment tests (pre- and post-).

Short summary of the module
Digital contents can be created. copied, transferred, used through ICT
networks and they have features in relation to storage, classification,
publication, access and reproduction. In this module, you will learn to
develop or edit simple and complex digital contents, as well as to
apply and modify simple functions and settings of software and
applications. Lastly, you will come into contact with the main aspects
related to copyright and licenses applied to data, information and
digital content.

Glossary
 Clip: a short part of a film or televisionprogramme.
 Mind map: diagram used to visually organize information.
 SmartArt: a way to turn ordinary text into something more visually
appealing.

1. Introduction: What is digital content?
 For years, media transformation towards digital universe has been
changing their activities and business
 The society moved to a variety of media in which concepts such as
digital, portability or broadband allow to establish new and
revolutionary possibilities
 Also known as digital media, digital content corresponds to any
kind of information or data in digital format (electronic files), in
opposition to the physical one. It comes in many forms: images,
videos, audios, texts, animations, graphics, podcasts, blog, etc.
 Digital contents can be copied, transferred, used through ICT
networks and they have features in relation to storage,
classification, publication, access and reproduction.

2. Developing digital content
Simple digital contents can be created through text editor, presentations,
audio files, etc.
2.1 Word Editor
To be able to create and edit
text document, you need to
download a word editor
software on your pc, Mac or
mobile device
 A text editor is a tool aimed at generating documents in a simple and
efficient way, it is a computer program that allows you to create and
modify digital files composed of text, commonlyknown as text files.
 The most common word editor software is Word.

1. Create a document
On the File tab, click New.
In the Search online templates box, enter
the type of document you want to create,
and press ENTER.
2. Add and format text
Place the cursor and type or add some text.
To format, select the text and then select an
option to select the font, font size, font
colour, or make the text bold, italics, or
underline.
3. Save your document
Go to File > Save As.
You can save your document in the folder
you have selected, or on OneDrive so you
can get to your document from anywhere–
at work, at home, or on the go...
Enter a name and select Save.
Discover more about text editor,
watching “Beginner's Guide to
Microsoft Word - Tutorial”

2.2 Presentations
To be able to create and edit
text document, you need to
download a word editor
software on your pc, Mac or
mobile device
 A Presentation Program is a software used to display information normally
schematized in one or more slides. They are very useful in oral presentations
being used to generate documents that serve as visual support to the
presenter.
 The most common presentation software is PowerPoint.
Main steps:
1. Createa presentation
• Open PowerPoint.
• Select an option:
• Select Blank Present ation to
create a presentation from
scratch.
• Select one of the templates.
2. Add and format text
• Place the cursor where you want,
and type.
• Select the text, and then select an
option on the Home tab: Font, Font
size, Bold, Italic, Underline, ...
• To create bulleted or numbered lists,
select the text, and then
select Bullets or Numbering.

In your presentation, you can insert several elements, such as:
PICTURES: you can insert a picture from your computer into your slide…
 Click where you want to insert the picture on the slide.
 On the Insert tab, in the Images group, click Pictures.
 In the dialog box that opens, browse to the picture that you want to
insert, click that picture, and then click Insert.
…or from the web into your slide:
 For years, media transformation towards digital universe has been
changing their activities and business
 Click where you want to insert the picture on the slide.
 On the Insert tab, in the Images group, click Online Pictures. You will
see a variety of images under Creative Commons license.
 Click the picture you want to insert and click Insert.

Discover more about
spreadsheets, watching “The
Beginner's Guide to Microsoft
PowerPoint”
TRANSITIONS: Add slide transitions to bring your
presentation to life:
1. Select the slide you want to add a
transition to.
2. Select the Transitions tab and choose a
transition. Select a transition to see a
preview.
3. Select Effect Options to choose the
direction and natureof the transition.
4. Select Preview to see what the transition
looks like.
5. To remove a transition,
select Transitions> None.
WORDART: WordArt is a quick way to make text stand out with
special effects. You begin by picking a WordArt style from the
WordArt gallery on the Insert tab, and then customize the text as you
wish.
1. Click Insert > WordArt and pick the WordArt style you want.
In the WordArt gallery, the letter A represents the different designs
that are applied to all text you type.
2. The placeholder text "Your text here" appears, with the text
highlighted.
Enter your own text to replace the placeholder text.

1. Find the built-in microphone, if your system has one, or attach a microphone to your
computer.
2. Open Windows Sound Recorder by choosing
Start→Programs→Accessories→Entertainment→Sound Recorder.
The Sound Recorder application window is very small and can’t be resized. However, it
includes a lot of capability; you can make sounds louder, quieter, faster, and slower, for
instance.
3. Record your message. Click the red Record button, wait three seconds, and speak. When
you are finished speaking, wait three seconds and click Stop.
The sound is recorded. The three seconds of “blank tape” at the beginning and end give
you room to play with in editing and prevent the recording from seeming to start or stop too
abruptly.
4. Click Play to hear your message. Choose File→New and then return to Step 3 to re-record if
necessary.
When you’re happy with your message, go to the next step.
5. Save the file as a WAV file.
This is the only file format supported by Sound Recorder — no tricky choices to make here.
6. Convert the file to MP3 by using a converter program on your PC. You can do it online at
https://online-audio-converter.com
7. Double-click the MP3 file to test it.
It will play back in Windows Media Player, or another media player you have on your
computer.
2.3 Audio files

1. Creating a storyboard draft of how you plan for it to flow and writing a script if
you need one.
2. Finding or creating the footage or audio you need.
3. Editing it by using a video editing tool, such as Movie Maker Online.
4. Packaging it up and uploading it as a social media post, ad, YouTube video, etc.
2.4 Clips
Movie Maker Online is a flexible online tool, with royalty-free media to
supplement your own movie clips, audio files and images. Movie Maker Online
lets you upload video, images and music, and combine them into a project by
dragging and dropping them onto a timeline.
2.5 Mind map
If you want to put your thoughts into a visual diagram and easily expand upon those ideas and
refine them, you can create a mind map.
You can create your mind map by using a mind map creation tool, such as MindMeister, which
has a free and premium versions that allow you to create classic mind maps as well as
organizational charts.
 Create a Central Idea. The central idea is the starting point of your Mind Map and represents the
topic you are going to explore.
 Add branchesto your map. The next step to get your creativejuices flowing is to add branches.
 Add keywords.
 Colour code your branches.
 You can also include additional text, images, emoticons, etc.

3. Complex digital content tools
 Canva: an easy and intuitive online graphic design program which provides you default templates for elaborating
and publishing digital contentsin social networks.
 Pickmonkey: an online photoeditor with filters and possibility to make designs and collages.
 Fotojet: to edit a photo, create a collage or a design are the possibilities offered by this online design program.
 Infogram:creation of interactiveonline maps and infographics.
 Piktochart:creation of infographics with a big variety of base templates to choose from.
 Thinglink: to create interactivegraphics with videos,images, links...
 Placelt.net: to create images inside mobile screens, computer...
 Haiku Cubierta: to make attractivepresentations.
 Landing Optimizer: to create landing pages.
 ChartBlocks: to create online graphs.
 Powtoon: videos and presentations creator by using templates focused on websites, product demos, explanatory or
social videos.
 Videolean: videos creator which provides you with professional templates that you can personalize with your own
contents.

4. Integrating and re-elaborating
digital content
4.1 Word editor
1. Replace text
•Select the text you want to replace.
1.To select a single word, double-click it.
2.To select a line, click to the left of it.
•Start typing.
2. Copy formatting
•Select the text with the formatting you want to copy.
•Click format painter, and then select the text you want to copy
the formatting to.
3. Add Pictures, Shapes, SmartArt,or a Chart
Select the Insert tab.
Select what you want to add:
• Pictures - select Pictures, browse for the picture you want, and
select Insert.
• Shapes - select Shapes, and then select a shape from the drop-
down.
• SmartArt - select SmartArt, choose a SmartArt Graphic, and select
OK.
• Chart - select Chart,select the chart you want,and select OK.
Add tables
For a basic table, click Insert > Table and move the cursor over the grid
until you highlight the number of columns and rows you want.

4. Add footnotes and endnotes
• Footnotes appear at the bottom of the page and endnotes come
at the end of the document. A number or symbol on the footnote
or endnotematches up with a reference mark in the document.
• Click where you want to reference to the footnote or endnote.
• On the References tab, select Insert Footnoteor Insert Endnote.
• Enter what you want in the footnoteor endnote.
• Return to your place in the document by double-clicking the
number or symbol at the beginning of the note.
4.2 Presentations
1. Replace text
•Select the text you want to replace.
1.To select a single word, double-click it.
2.To select a line, click to the left of it.
•Start typing.
2. Copy formatting
•Select the text with the formatting you want to copy.
•Click Format painter, and then select the text you want
to copy the formatting to.
3. Add a picture, shape, or chart
•Select Insert.
•To add a picture:
•Select Picture.
•Browse for the picture you want and select Insert.
•To add a shape, art, or chart: select Shapes, SmartArt,
or Chart and select the one you want.

5. Copyright and licenses
5.1 Copyright
 An author’s rights designate the rights that protect literary or
artistic creations, granting the author an exclusive right of
economic exploitation, with the power to authorise third parties to
enjoy and use his or her creation/work and also personal or moral
rights, which ensure respect for the personal contribution of the
author, that is to say, the authorship, the authenticity and the
integrity of the creation/work.
 The protection granted by an author’s rights focuses on the
expression or manifestation (form) of the creation/work and not
on the ideas on which it is based.
 Copyright applies to a tangible recorded work, not intangible
ideas.
 The symbol of this right is ©.
 Depending on the kind of use intended of the protected
works/performances, it may be necessary to obtain the consent
of the owner of the author’s rights or of the neighbouring rights.
A work need not be
registered to be
protected by copyright.
The fact that a work is
publicly available – like
a picture you find using
Google Images search –
does not allow you to
freely re-use it.
If you want to know more about
copyright, you can read the EU
IPR Helpdesk’s factsheet, by
clicking here.

5.2 CreativeCommons
 Creative Commons is a non-profit entity established in
2001 for the purpose of expanding the range of creative
works available for others to share legally, while also
offering creators a platform to expose their work to the
public.
 It provides free copyright licenses known as “Creative
Commons licenses,” which allow creators to specify which
rights they reserve and which rights they waive for the
benefit of recipients.
 You can use CC-licensed materials as long as you follow
the rules contained on their associated page. Attribution
to the creator is a conditionof CC licenses

5.3 Copyleft
 Copyleft is a strategy of utilizing copyright law to pursue
the policy goal of fostering and encouraging the equal
and inalienable right to copy, share, modify and improve
creative works of authorship
 Copyleft as a concept is usually implemented in the
details of a specific copyright license, such as the
GNU General Public License (GPL) and the Creative
Commons Attribution Share Alike License.
 Copyright holders of creative works can unilaterally
choose these licenses for their own works to build
communities that collaboratively share and improve those
copylefted creative works.
 The symbol of this right is a reversed“C”: Ↄ .

5.4 Public Domain Licenses
 When a work is in the public domain, it’s free for use by
anyone for any purpose without restriction under
copyright law.
 The term “public domain” refers to creative materials that
are not protected by intellectual property laws such as
copyright, trademark, or patent laws. The public owns
these works, not an individual author or artist.
 An important aspect to understand about public domain
material is that, while each work belongs to the public,
collections of public domain works may be protected by
copyright.
 it is important to understand the difference between
public domain and open license (such as Creative
Commons licenses). They both grant free access to the
materials, but the scope and nature are completely
different.

5.5 How to apply licenses
 The EU copyright legislation is a set of eleven directives and two regulations, which harmonise
essential rights of authors and of performers, producers and broadcasters. By setting
harmonised standards, the EU law reduces national discrepancies, ensures the level of
protection required to foster creativity and investment in creativity, promotes cultural diversity
and ensures better access for consumers and business to digital content and services across
Europe.
To avoid, legal infringements, you can follow the steps below:
1. Know what copyrights protect and what isn't protected.
2. Don't confuse copyrights, trademarks, and other forms of "intellectual property."
3. Learn about the public domain laws for your jurisdiction.
4. Don't take anything from the Internet, or anywhere else, because it is almost always
copyrighted, by default.
5. Be creative. If ever you wonder whether a certain action would infringe on the copyright of
someone else, the question to ask is: is this a creative work on my count, or am I simply
drawing from the creativity of someone else?

When creating digital content, it is important to know
how to apply and modify simple functions and settings of
software and applications.
6.1 Word Editor
When using Microsoft Word, you can have access to
functionsand setting by:
Clicking File and successively Options (below on the left
of the screen)
6. Programming
A new window will be opened, and
all the software settings will appear:

6.2 Presentations
When using Microsoft PowerPoint, you can have access
to functionsand setting by:
Clicking File and successively Options (below on the left
of the screen)
6. Programming
A new window will be opened, and
all the software settings will appear:
When using Window Media Player for playing
an audio file or a clip, you can have access
to functionsand setting by:
Clicking in Organize on the left top and
successively Options.

Module 4: Content Creation

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