Multimedia is a combination of different media types like text, graphics, audio, video and animation to effectively communicate ideas. The five main elements of multimedia are text, graphics, audio, video and animation. Multimedia can be linear, with no user interaction, or non-linear and interactive. It has various applications in education, business and entertainment by engaging multiple senses to improve learning, presentations and entertainment.

1. Introduction of Multimedia

2. Learning Competencies
• Identify multimedia elements in various forms (graphics,
animation, sound, video, etc.) as encountered and used in
daily life (entertainment, education, business, etc.) SSP_TLE-
CT8MB-Ia-b-1.1

3. Derived from the word “Multi” and “Media”
• Multi
-Many, Multiple,
• Media
-Meduim of Communication & information presentation –
text, graphic, voice, images, music and etc

4. What is Multimedia
Multimedia is a combination of text,
graphics, sound, animation and video, to
effectively communicate ideas to users.

5. • In a multimedia application, basically the
elements are divided into two:
1. dynamic (objects that move or
change)
2. static (objects that do not move).

6. Static elements
Text
Graphics
Dynamic
elements
Video
Audio
Animatio
Five main elements of multimedia

7. 5 Elements of Multimedia
A broad term for something that
contains words to express
something.
Text is the most basic element of
multimedia.
A good choice of words could
help convey the intended
message to the users (keywords).
Used in contents, menus,
navigational buttons
1. Text

8. • To produce an effective multimedia
program there are three things that
need to be considered. They are:
The position of the text on the screen.
The length of the message
Legibility of the text
• In multimedia application, other media
screen can be linked through the use of text.
This what you called HYPERTEXT

9. 2. Graphics/Images
 The oldest form of media
 Two-dimensional figure or illustration
and make the multimedia application
attractive.
 Used in multimedia to show more
clearly what a particular information is
all about and illustrate ideas through
still pictures
 Could be produced manually (by
drawing, painting, carving, etc.) or by
computer graphics technology.

10. 2. Graphics/Images
 There are two types of graphics used:
Bitmaps and Vectors
 Various file formats of images are .jpg, .png,
.gif etc.
 Bitmap images are real images that can
be captured from devices such as
cameras.
 Vector graphics are created using
software in the computer .

11. 3. Audio
• Produced by vibration, as
perceived by the sense of
hearing.
• In multimedia, audio could
come in the form of speech,
sound effects and also music
score which makes it easier for
people to understand.
There are two basic types of audio or
sound: analog and digital audio.

12. • Analog audio refers to the original sound
signal. Digital audio refers to the digital
sampling of the actual sound.
• We can record analog audio file. We can use
special audio editors like Sound Forge to
convert analog audio files into digital audio
files.
Various audio software include VLC media
player, real player, etc.

13. ● Is the technology of capturing,
recording, processing, transmitting, and
reconstructing moving pictures.
● Video is more towards photo
realistic image sequence / live
recording as in comparison to
animation.
● Video enhances, dramatizes, and
gives impact to your multimedia
application to effectively convey
great deal of information.
Video

14. ANIMATION
 Animation is the rapid display of a
sequence of images of 2-D or 3-D
artwork or model positions in order to
create an illusion of movement.
 The effect is an optical illusion of
motion due to the phenomenon
of persistence of vision.
 Animation adds visual impact to the
multimedia project.
 Animation are used in cartoons,
visualization.

15. • 2D animation refers to creating movements in
basic objects. These objects are put into
various situations or positions and have
movement on the screen.
• 3D animation refers to creating movements to
three dimensional digital objects from
photographs. Movements like spinning and
flying across the screen are some samples of
animations.

16. Control
One final component of multimedia is the
amount of control afforded to the user. At a
minimum the user should be able to start
and stop the program. In more advanced
programs there may be a multitude of
navigation options available to take users
through the program.

17. Control
The various multimedia elements used in
multimedia can be produced by different
application programs, such as
•Graphics/Drawing programs
•Animation programs
•Word Processing
•Image capture - digital cameras, scanners
•Digital Video editing
•Sound recording and editing programs.

18. Standard File Formats
• Each of the five elements mentioned has
various standard file formats. A file format
is a particular way to store information in
a computer. The formats will allow you to
make decisions of the type of text,
graphic, audio, video and animation to
use when developing your own
multimedia program.

19. Standard File Formats of Each
Element
1. Text

20. 2. Graphic

21. 3. Audio

22. 4. Video

23. 5. Animation

24. Linear VS Non-Linear
• A Multimedia Project is identified as Linear
when:
–It is not interactive
–User have no control over the content
that is being showed to them.
• Example:
–A movie
–A non-interactive lecture / demo show
LINEAR

25. Linear VS Non-Linear
•
• A Multimedia Project is identified as Non-Linear
when:
– It is interactive
– Users have control over the content that is
being showed to them.
–Users are given navigational control
Example:
– Games
– Courseware
– Web sites( Social Media ,Educational Site)
NON-LINEAR
computer programs or other material
designed for use in an educational or
training course.

26. INTERACTIVITY
 Interactivity can be termed as the dialog that
occurs between an individual and a computer
program.
 Interactive multimedia refers to the multimedia
applications that allow users to actively
participate rather than being passive recipients of
information.
 Technologies such as DVDs and digital TV are
classic examples of interactive media devices,
where a user can control what they watch and
when.

27. IMPORTANCE OF MULTIMEDIA
 “Tell me and I will forget; show me and I
may remember; involve me and I will
understand” (Chinese proverb)
 Each person learns differently and each
person is inspired by something
different. The use of multimedia allows
developers to tap into these
differences.

28. IMPORTANCE OF MULTIMEDIA
https://medium.com/@iDashboards_UK/on-average-people-remember-only-20-of-
what-they-read-but-80-of-what-they-see-8411224769e2

29. BENEFITS OF MULTIMEDIA
 Addresses multiple learning styles
 Provides an excellent way to convey content
 Uses a variety of media elements to
reinforce one idea
 Activates multiple senses creating rich
experiences Gives life to flat information
 Enables users to control Web experience
 Enhance user enjoyment improves retention

30. Use of Multimedia
• There are a number of fields where
multimedia could be of use. Examples
are:-
– Business
– Education
– Entertainment
– Home
– Public Places

31. Education
– Use and Applications
• Courseware / Simulations
• E-Learning / Distance Learning
• Information Searching
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WHERE DO WE USE
MULTIMEDIA?

32. WHERE DO WE USE
MULTIMEDIA?
Business
– Use and Applications
• Sales / Marketing Presentation
• Trade show production
• Staff Training Application
• Company Kiosk
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33. WHERE DO WE USE MULTIMEDIA?
Entertainment
 Multimedia games are also
very popular.
 Multimedia is heavily used in
the entertainment industry,
especially to develop special
effects in movies and
animations.
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34. WHERE DO WE USE MULTIMEDIA?
Home
-From cooking to gardening, home design to repair,
indeed multimedia has made itself useful at home.
It enables you to convert your video to digital
format, store your pictures in a compact disc, and
many more.
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35. WHERE DO WE USE MULTIMEDIA?
Public Places
Multimedia is present in standalone terminals, or
kiosks, in airport terminals, hotels, mall, train
stations, museums, grocery stores, and more. It
provides us information and help about a particular
place. Interactive kiosks enables you to make a
transaction without talking to a sales agent.
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36.  Multimedia and graphics can be a very effective
tool to communicate, educate, compel, and
convince you and/or your audience.
 Multimedia can help to gain and hold attention,
make points clearer, stimulate discussion, and in
general, enhance the learning process, if it also
includes the appropriate human elements.
CONCLUSION

37. THE END