This document provides guidance for developing the communicative skills and language functions to include in a CLIL unit plan. It instructs the reader to complete a chart identifying the Content Language (CALP), vocabulary and structures to be taught, Basic Interpersonal Language (BICS) needed for classroom interactions, and Scaffolded Language. Tables then list terms related to logo design and corporate identity as potential Content Language, and example sentence frames for describing, comparing, and critiquing logos to support the target language functions.

1. Why not CLIL?
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TASK 1
IDENTIFYING THE COMUNICATIVE SKILLS
By completing the following chart you will identy the different communicative skills you want to develop
in your student through the unit plan.
You will write down the CALP, Content Language: which structures or vocabulary words are you going to
teach through the unit plan?
Also you have to think on BICS, Basic Interpersonal Language: which classroom language will you need
during the unit?
And finally the Language through, which sentences will help you and your students to develop the unit,
work in groups, think, express their opinion, etc...
CALP
Content Language
BICS
Basic Interpersonal Language
Language through
Scaffolded Language.

2. Why not CLIL?
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 logo
 design
 company
 corporate image
 typography
 texture
 composition
 elements
 shape/form
 color scheme
 cool colors
 warm colors
 monochromatic
 circle
 ellipse
 hexagon
 irregular shape
 octagon
 oval
 parallelogram
 pentagon
 rectangle
 semicircle
 square
 star
 triangle
 horizontal
 vertical
 transparent
 opaque
 beige
 black
 blue
 brown
 chestnut
 fuchsia
 golden
 green
 grey
 maroon
 orange
 pink
 purple
 red
 scarlet
 silver
 teal
 turquoise
 violet
 white
 yellow
 dark +color
 deep + color
· Do you like this logo? Yes I do/ No I
dont’.
· I like/dislike this logo because
__________.
· The shape/color/composition
represents_________.
· The logo is different/similar
because__________.
· The color/shape/ composition is
__________.
· The (shape) is up/down/near… of
the (shape).
· The principal color/color scheme is
cool/warm.
· What is de best
color/shape/composition to
represent________?
· This (color/ shape/ composition)
conveys__(adj)__.
· Do you think I must change the
color/shape/composition?
· Do you think it will be
more_____ if I change the
color/shape/composition?
· How can I make my logo more
________?
· Do you think my logo represents
_______?
· Do you think that the company’s
ideology is represented in this
logo?
· Do you think the logo will be
better if I change _______?
· Do you think the logo is
__________?
· Do you think the logo is
similar/different to_______?
· I think the logo will be better if it
changes the color/ shape/
composition.
· You can try to change the
_____.
· Your logo represents/
conveys/transmits________.
· This shape/color is
many/less______.
+ all the vocabulary of content
language

3. Why not CLIL?
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 light + color
 pale + color
 Big/large
 Little/small
 short
 broad
 crooked
 curved
 narrow
 round
 steep
 wide
 empty
 few/ many
 full
 Elegant
 Childish
 Modern
 Familiar
 Cheerful
 Simple
 Complex
 Sophisticated
 Funny
 Calm
 Creative
 Charming
 Classic
 Delightful
 Dynamic
 Futuristic
 Natural
 Urban
 Traditional
 Luxurious
 Fresh
 Classy
 Detailed
 Romantic
Structures
· The color/ shape/ composition
represents ________.
· The color/ shape/ composition conveys
the impression of____.
· The logo of (company) represents the
image of _________.
· The color/shape/composition of this logo
is__________ so it conveys_________.
· The company want to conveys the
impression of___________ so this logo

4. Why not CLIL?
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is________.
· This logo belongs to (company).
· The shape/color/ composition used in
this logo is_______.