Corporate image design is the topic of my first unit plan.

1. Why not CLIL?
1
CLIL UNIT PLAN
NAME: Laura Vilar
SUBJECT: Art
TITLE: Corporate design
YEAR: 4th
grade
Step 1: The driving question.
 Let’s write down your driving question and why you think this is important.
A simple image can represent the ideology of a company?
Today the image of a company is part of their results and benefits. A graphic designer
must represent, in a picture, the aspects that a company wants to project to the world.
This is an especially important challenge to our students because they must to use all
the items worked to create this image.
They must know what is projecting all the shapes, colours, typography... that they have
been working.
Step 2: The preview of the whole unit
 Preview the whole unit. Take a look at the title, headings, and captions to
obtain 15-20 basic vocabulary that must be internalized by my pupils at the end
of the unit.
 Logo
 Company
 Corporate image
 Typography
 Basic shapes
 Colours
 Adjectives:
o Elegant
o Childish
o Modern
o Familiar
o Cheerful
o Simple
o Complex
o Sophisticated
o Funny
o Calm
o Creative
o Charming
o Classic
o Delightful
o Dynamic
o Futuristic
o Natural
o Urban
o Traditional
o Luxurious
o Fresh
o Classy
o Detailed
o Romantic

2. Why not CLIL?
2
Step 3: The easiest and hardest section of your unit.
Easiest: Draw the logo using the laptop.
The students enjoy working with the ICT and, when the idea is taken, draw it with the
image edition program is easy and fun.
Hardest: Create a logo that represents the adjectives proposed.
Students may be more or less creative, but it is essential that the logo represents the
corporate image the company wants to Project.
Step 4: Law aspects.
The LOMCE defines 7 competences: (let’s define some aspects of each competences)
 Linguistic competence.
 Mathematical competence and basic competences in science and technology.
 Digital competence.
 Learning to learn.
 Social and civic competences.
 Initiative and entrepreneurship.
 Cultural awareness and expression.
I will include these LOMCE standards in my unit plan: (try to find it into your
Autonomous Community curriculum)
The competences included in my unit plan are:
 Linguistic competence- by communicate and analyze sensations and images.
 Digital competence- by working on image edition programs.
 Learning to learn- by apply the acquired knowledge.
 Social and civic competences- by working in cooperative methodology.
 Initiative and entrepreneurship- by create an image.
 Cultural awareness and expression- by working with artistic manifestations.
In my Autonomous Community curriculum the competences are divided by dimensions
and, inside of it, there are more competences. So, the unit works the following
dimensions and competences of artistic skills:
 Dimension of perception and listening:
 Competence 1. Strategic use of visual language, musical and corporal
elements to analyze artistic productions.
 Competence 2. Show habits of reflective and receptive perception of sound
and visual reality of the natural and cultural environment.

3. Why not CLIL?
3
 Dimension of expression, interpretation and creation:
 Competence 4. Interpret and represent with two and three
dimensional shapes, static and moving.
 Competence 5. Composing with elements of artistic languages using
tools and techniques of each area.
 Competence 6. Experience and / or improvising with instruments
and techniques of artistic languages.
 Competence 7. Develop trans or disciplinary artistics projects both
personal and collective.
 Dimension of society and culture:
 Competence 8. Valuate with respect and critical sense the artistic
productions in their contexts and functions.
 Competence 9. Enjoy the experience and artistic creations as a
source of personal enrichment and social development.
 Competence 10. Make use of the artistic knowledge and its
productions as a means of cohesion and prosocial action.
Step 5: Content
 Which interdisciplinary subjects could be connected to in this unit? Why and
how?
There are two subjects connected to this unit.
The first one is ICT, an optional subject in 4th
grade. It is connected by using computer
programs specifically the image edition program.
The second one is entrepreneurship. The connection is the world of business as a focus
for image creation.
Steps 6: Soft Skills.
 I will include these soft skills in my unit plan:
o To be creative and original.
o To communicate an idea.
o To apply the acquired knowledge.
o To make a connotative and meaningful analysis of an image.
o To work on a workgroup.
o To draw with the computer.
o To relate artistic elements with adjectives and sensations.