The document discusses the topic of modernization. It defines modernization as the process of industrialization, urbanization, and other social changes that transform people's lives. It then covers some key aspects of modernization including social change brought about by new inventions and discoveries, cultural diffusion, characteristics such as the decline of traditional communities and increased bureaucratization. The document also provides a history of modernization, touching on developments in global communication technologies, the roles of industrialization, colonialism, and the spread of ideologies in the modernization process.

1. International communication
Modernization
Presented by: Misbah Munir(100503-013)
Presented to: Mr Hassan Farooqi
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2. Modernization
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3. Modernization
‘‘Modernization refers to process in
which society goes through
industrialization, urbanization and
other social changes that completely
transform the lives of individuals’’.
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4. • Social Change.
Mobilizing people for change.
Media Media
change
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5. Cultural Change
Inventions produce new
objects, ideas, and social • invention
patterns. Invention of ideas, source
objects and social patterns
bring social change.
•discovery
Discovery Increase in life
expectancy is change in
Change
society
•diffusion
Diffusion is the transference
Culture
of cultural traits from place
and/or group to another.
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6. Characteristics of
MODERNIZATION
The decline of Society becomes
small, traditional more Decline in the
communities. bureaucratized importance of
religious institution
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7. History of modernization
• Global communication
• Technological advance
• ICTs
• It evolve in a result of two war
• Telegraph, telephone, laying submarine cable
between Europe & USA
• Commercialization of Radio USA
• Film industry
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8. History of modernization
• International news agency
• Acquire colonies and manage empires.
• Industrialization (press, media, spread of
ideologies associate with westernization)
• Realization of public opinion and value of
propaganda in war through FM
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9. History of modernization
• Develop media and active revolutionary
moments.
• Proliferation of ICTs as satellite, computer
(ISDN) entertainment industry develop.
• Spread idologies,librelism fascism and islamic
moments
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10. History of modernization
• International telecommunication satellite
consortium(INTELSAT).
• International maritime satellite
organization(INMARSET).
• .
• Import export industry
• Copyright, property right, privacy contribution to
spread westernization
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11. History of modernization
• Rise of democracy and attainment of
independence.
• Us become super power.
• UN and UNESCO International debate
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12. History of modernization
• These frustration resulted in call for new world
information and communication
order(NWICO) McBride commission.
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13. References
• http://www.zeepedia.com/read.php?causes_of_social_change_culture_and_change_
conflict_and_change_modernization_introduction_to_sociology&b=99&c=44
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