The Information Revolution Aleks Krotoski Undergraduate Lecture Series Oxford Internet Institute 11 October 2010 http://alekskrotoski.com
In the beginning “ I invented the Web because I needed it really. Because it was so frustrating that it didn’t exist.” Sir Tim Berners-Lee
It caught on “ The headless, anarchic, million-limbed Internet is spreading like bread-mold. Any computer of sufficient power is a potential spore for the Internet.” Bruce Stirling, 1993
Because people came to the Web “ It was a place where the crowds of Dead Heads, who went to Grateful Dead concerts and recorded the gigs, could freely swap tapes and swap gossip. They’d been doing that helter skelter by email, and The WELL gave them a place where they could conjoin all of those conversations in one place.” Stewart Brand, founder of The Well
But it had shortcomings Giant library Technological gatekeepers Technophiles
Yet, there were important functions (1990-2003) Share information Communities of Practice
Fast Forward to Evolution:  the man (hearts) the machine Web 2.0 is: “ A set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles at a varying distance from that core.” Tim O’Reilly, 2005
Functions of the Web 2003-2010 Share information Communities of Practice Open Access Self-publishing Hyperconnectivity
The World-Changing Web (Proposed) Democratisation of Knowledge Transformation of the Nation-State Self-Actualisation
“ ...a new communications technology was developed that allowed people to communicate almost instantly across great distances, in effect  shrinking the world faster and further than ever before . A worldwide communications network whose cables spanned continents and oceans, it  revolutionised business practice , gave rise to  new forms of crime , and inundated its users with a  deluge of information , Romances blossomed over the wires. Secret codes were devised by some users, and cracked by others. The benefits of the network were relentlessly hyped by its advocates, and dismissed by the skeptics. Governments and regulators tried and failed to control the new medium.  Attitudes to everything from newsgathering to diplomacy had to be completely rethought . Meanwhile, out of the wires, a technological subculture with its own customs and vocabulary was establishing itself.” Tom Standage, 1998
That was written about the  telegraph
Reality check: “ Each  defining technology represents an important breakthrough in the ability of humans to communicate with each other; each enables important changes in how we  preserve ,  update  and  disseminate  knowledge; how we  retrieve  knowledge; the  ownership  of knowledge; and how we  acquire  knowledge.” Dewar, 2000 “ Any technology tends to  create a new human environment …Technological environments are not merely passive containers of people but are active processes that  reshape people  and other technologies alike…” McLuhan, 1962
What social transformation can we  actually  expect from this information revolution?
Case Study 1: The Printing Press Invented by Gutenberg in 1450 By 1500, 13 million books were circulating in a Europe of 100 million people In that time, as many book copies were printed as had been produced in the previous millennium by scribes (Toffler, 1991)
The hype (then) “ Printing, gunpowder and the compass changed the whole state and face of things throughout the world.”   Francis Bacon (1561-1626) “ The art of printing will so spread knowledge that the common people, knowing their own rights and liberties, will not be governed by way of oppression.” Francis Bacon (1561-1626)
Social implications The printing press revolutionised  access  to information: It changed the conditions under which information was collected, stored, retrieved, criticised, discovered, and promoted (Eisenstein, 1979) Implicated in the Reformation, the Renaissance and the Scientific Revolution
Social transformations:  Democratisation of knowledge Access to information: no more relying on authority or gatekeepers to interpret Gospel truths re-cast: no more single infallible text Publicising science: bridging the gap between town and gown
Social transformations:  Transformation of Nation-State "Printing from movable types created a quite unexpected new environment - it created the  PUBLIC . Manuscript technology did not have the intensity or power of extension necessary to create publics on a national scale.  What we have called "nations" in recent centuries did not, and could not, precede the advent of Gutenberg technology any more than they can survive the advent of electric circuitry with its power of totally involving all people in all other people.” Marshall McLuhan, 1962
Social transformations:  Self-actualisation Development of modern forms of consciousness: “ Print culture, because it allows for cumulative advance of knowledge, views the past from a fixed distance.” Eisenstein, 1979
Social transformations:  Rules and Regulations Dissent and subversive views should be tolerated, but controlled
Case Study 2: The Telegraph Invented by William Fothergill Cooke and Samuel F.B. Morse in parallel in the mid-1700s By the time the telephone arrived, it criss-crossed the world, connecting all continents.
The hype (then) “ The Atlantic Telegraph - that instantaneous highway of thought between the Old and New Worlds.” Scientific American, 1858 “ All the inhabitants of the earth would be brought into one intellectual neighbourhood.” Alonzo Hackman, 1846 “ The demands for the telgraph have been constantly increasing; they have been spread over every civilized country in the wortld, and have become, by usage, absolutely necessary for the well-being of society” New York Times, 3 April 1872
The hype (cont) “’ Tis done! The angry sea consents. The nations stand no more apart; With clasped hands of the continents, Feel the throbbing of each other’s hearts. Speed, speed the cable, let it run. A loving girdle ‘round the earth Till all the nations ‘neath the sun Shall be as brothers of one hearth”
Actual social implications The telegraph revolutionised  temporality  of information: Fiddler Dick Commerce Synchronous communication Information overload
Another implication “ The telegraph was the first technology to seized upon as a panacea. Given its potential to change the world, the telegraph was soon being hailed as a means to solving the world's problems... it failed to do so, of course - but we have been pinning the same hope on other new technologies ever since.” Tom Standage, 1998
So.
What is uniquely Web? Unfettered access “ You don’t need to be a technologist to be an activist.” Peter Sunde, co-founder of The Pirate Bay Opportunity to self-publish “ The Web has enabled people to participate in creating their own media.” Christopher “moot” Poole, founder of 4chan
What is uniquely Web? Speed of dissemination From one-to-many to many-to-many Hyperconnectivity “ In three clicks you can start somewhere and end up somewhere you never dreamed of, with information, perspective or insight that you'd never have found. One of the joys of the Internet is finding and reading something you think is wonderful that you'd never have found without it.” Charles Leadbeater, author of  WeThink
The World-Changing Web (Proposed) (Revisited) Democratisation of Knowledge Transformation of the Nation-State Self-Actualisation
Democratisation of Knowledge Old Media  Creators "In any age, society needs its interpreters. In the past they were - in succession - theologians, historians and scientists. Each of these groups was corruptible; each had its own rogue elements. Now society's interpreters are undoubtedly the media.” Bishop of Wakefield, Guardian, 2008 New Media  Creators “ With the Web, people in power can't edit or co-opt what we've said. Every newspaper you read has an agenda. Every paper has a school of thought they want to promote. With the web, I can publish whatever I want to say. They can't censor our voices any longer.” Jody MacIntyre, Life On Wheels
Democratisation of Knowledge: Interpreters Old Media  Audiences "What we know about the world is largely based on what the media decide to tell us. More specifically, the result of this mediated view of the world is that the priorities of the media strongly influence the priorities of the public."   Walter Lippmann, 1922
Democratisation of Knowledge: Quantity ” Despite the monopolies of global news organisations, 'there is more  diversity  of information than would have been considered possible in the mainstream media even two decades ago” J Schultz “ Every two days now we create as much information as we did from the dawn of civilization up until  2003. That’s   something like five exabytes of data. The real issue is  user-generated content .” Eric Schmidt, CEO of Google, August 2010
Democratisation of Knowledge:  Public access Total British Library holdings now:  658.4 linear km in the vaults 100 Tb held in the digital library store. Anticipated growth of 10km per year
BUT The potential for disinformation can lead to: Confirmation biases Re-emergence of hierarchy
Transformation of the Nation-State Transnational identities Communities of Practice Anonymous CyberWar
BUT: National Security "In three short decades, the internet has grown from the realm of geeks and academics into a vast engine that regulates and influences global  c ommercial, political, social and now military interaction. Neuroscientists tell us that it is changing the development of our cerebral wiring in childhood and adolescence. Social scientists and civil libertarians warn that our privacy is being eroded, as ever more of our life is mediated by the web. It should probably come as no surprise that governments believe control of this epoch-making  t echnology is  far too important to be left in the hands of idiots like you and me .” Misha Glenny, 8 October 2010, FT Magazine
BUT: Regulation Digital Economy Act (UK) Combating Online Infringement and Counterfeits Act (COICA), introduced by Sen. Patrick Leahy (D-VT) and Sen. Orrin Hatch (R-UT). It's currently being considered by the Senate Judiciary Committee. (USA)
BUT: The Spinternet The Web has the potential to be the ultimate propaganda tool: Censorship Infiltration Press & PR
BUT: Digital Imperialism
Transforming the social: Hyperconnectivity Many-to-Many In the Loop
BUT Slacktivism & social capital Identity crisis “ It used to be, ‘I have an emotion, I will share’. Now it’s, ‘I will share, I have an emotion’.” Prof Sherry Turkle, 2009
So. We’ve been here before. But we’re also experiencing something new. Enlightenment? Reformation? Renaissance?
The information  evolution  is here. Thank you. http://alekskrotoski.com
A few good references Dewar, J.A. (2000). The Information Age and the Printing Press: Looking Backward to See Ahead  http://www.acm.org/ubiquity/views/j_dewar_1.html  (retrieved 5 October 2010). Eisenstein, E.L. (1979).  The Printing Press as an Agent of Change , Cambridge University Press: New York. McLuhan (1962). The Gutenberg Galaxy: The making of typographic man,  University of Toronto Press: Toronto. Standage, T. (1998).  The Victorian Internet:  The Remarkable Story of the Telegraph and the Nineteenth Century's On-line Pioneers . Walker & Co.

The Information Revolution

  • 1.
    The Information RevolutionAleks Krotoski Undergraduate Lecture Series Oxford Internet Institute 11 October 2010 http://alekskrotoski.com
  • 2.
    In the beginning“ I invented the Web because I needed it really. Because it was so frustrating that it didn’t exist.” Sir Tim Berners-Lee
  • 3.
    It caught on“ The headless, anarchic, million-limbed Internet is spreading like bread-mold. Any computer of sufficient power is a potential spore for the Internet.” Bruce Stirling, 1993
  • 4.
    Because people cameto the Web “ It was a place where the crowds of Dead Heads, who went to Grateful Dead concerts and recorded the gigs, could freely swap tapes and swap gossip. They’d been doing that helter skelter by email, and The WELL gave them a place where they could conjoin all of those conversations in one place.” Stewart Brand, founder of The Well
  • 5.
    But it hadshortcomings Giant library Technological gatekeepers Technophiles
  • 6.
    Yet, there wereimportant functions (1990-2003) Share information Communities of Practice
  • 7.
    Fast Forward toEvolution: the man (hearts) the machine Web 2.0 is: “ A set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles at a varying distance from that core.” Tim O’Reilly, 2005
  • 8.
    Functions of theWeb 2003-2010 Share information Communities of Practice Open Access Self-publishing Hyperconnectivity
  • 9.
    The World-Changing Web(Proposed) Democratisation of Knowledge Transformation of the Nation-State Self-Actualisation
  • 10.
    “ ...a newcommunications technology was developed that allowed people to communicate almost instantly across great distances, in effect shrinking the world faster and further than ever before . A worldwide communications network whose cables spanned continents and oceans, it revolutionised business practice , gave rise to new forms of crime , and inundated its users with a deluge of information , Romances blossomed over the wires. Secret codes were devised by some users, and cracked by others. The benefits of the network were relentlessly hyped by its advocates, and dismissed by the skeptics. Governments and regulators tried and failed to control the new medium. Attitudes to everything from newsgathering to diplomacy had to be completely rethought . Meanwhile, out of the wires, a technological subculture with its own customs and vocabulary was establishing itself.” Tom Standage, 1998
  • 11.
    That was writtenabout the telegraph
  • 12.
    Reality check: “Each defining technology represents an important breakthrough in the ability of humans to communicate with each other; each enables important changes in how we preserve , update and disseminate knowledge; how we retrieve knowledge; the ownership of knowledge; and how we acquire knowledge.” Dewar, 2000 “ Any technology tends to create a new human environment …Technological environments are not merely passive containers of people but are active processes that reshape people and other technologies alike…” McLuhan, 1962
  • 13.
    What social transformationcan we actually expect from this information revolution?
  • 14.
    Case Study 1:The Printing Press Invented by Gutenberg in 1450 By 1500, 13 million books were circulating in a Europe of 100 million people In that time, as many book copies were printed as had been produced in the previous millennium by scribes (Toffler, 1991)
  • 15.
    The hype (then)“ Printing, gunpowder and the compass changed the whole state and face of things throughout the world.” Francis Bacon (1561-1626) “ The art of printing will so spread knowledge that the common people, knowing their own rights and liberties, will not be governed by way of oppression.” Francis Bacon (1561-1626)
  • 16.
    Social implications Theprinting press revolutionised access to information: It changed the conditions under which information was collected, stored, retrieved, criticised, discovered, and promoted (Eisenstein, 1979) Implicated in the Reformation, the Renaissance and the Scientific Revolution
  • 17.
    Social transformations: Democratisation of knowledge Access to information: no more relying on authority or gatekeepers to interpret Gospel truths re-cast: no more single infallible text Publicising science: bridging the gap between town and gown
  • 18.
    Social transformations: Transformation of Nation-State "Printing from movable types created a quite unexpected new environment - it created the PUBLIC . Manuscript technology did not have the intensity or power of extension necessary to create publics on a national scale. What we have called "nations" in recent centuries did not, and could not, precede the advent of Gutenberg technology any more than they can survive the advent of electric circuitry with its power of totally involving all people in all other people.” Marshall McLuhan, 1962
  • 19.
    Social transformations: Self-actualisation Development of modern forms of consciousness: “ Print culture, because it allows for cumulative advance of knowledge, views the past from a fixed distance.” Eisenstein, 1979
  • 20.
    Social transformations: Rules and Regulations Dissent and subversive views should be tolerated, but controlled
  • 21.
    Case Study 2:The Telegraph Invented by William Fothergill Cooke and Samuel F.B. Morse in parallel in the mid-1700s By the time the telephone arrived, it criss-crossed the world, connecting all continents.
  • 22.
    The hype (then)“ The Atlantic Telegraph - that instantaneous highway of thought between the Old and New Worlds.” Scientific American, 1858 “ All the inhabitants of the earth would be brought into one intellectual neighbourhood.” Alonzo Hackman, 1846 “ The demands for the telgraph have been constantly increasing; they have been spread over every civilized country in the wortld, and have become, by usage, absolutely necessary for the well-being of society” New York Times, 3 April 1872
  • 23.
    The hype (cont)“’ Tis done! The angry sea consents. The nations stand no more apart; With clasped hands of the continents, Feel the throbbing of each other’s hearts. Speed, speed the cable, let it run. A loving girdle ‘round the earth Till all the nations ‘neath the sun Shall be as brothers of one hearth”
  • 24.
    Actual social implicationsThe telegraph revolutionised temporality of information: Fiddler Dick Commerce Synchronous communication Information overload
  • 25.
    Another implication “The telegraph was the first technology to seized upon as a panacea. Given its potential to change the world, the telegraph was soon being hailed as a means to solving the world's problems... it failed to do so, of course - but we have been pinning the same hope on other new technologies ever since.” Tom Standage, 1998
  • 26.
  • 27.
    What is uniquelyWeb? Unfettered access “ You don’t need to be a technologist to be an activist.” Peter Sunde, co-founder of The Pirate Bay Opportunity to self-publish “ The Web has enabled people to participate in creating their own media.” Christopher “moot” Poole, founder of 4chan
  • 28.
    What is uniquelyWeb? Speed of dissemination From one-to-many to many-to-many Hyperconnectivity “ In three clicks you can start somewhere and end up somewhere you never dreamed of, with information, perspective or insight that you'd never have found. One of the joys of the Internet is finding and reading something you think is wonderful that you'd never have found without it.” Charles Leadbeater, author of WeThink
  • 29.
    The World-Changing Web(Proposed) (Revisited) Democratisation of Knowledge Transformation of the Nation-State Self-Actualisation
  • 30.
    Democratisation of KnowledgeOld Media Creators "In any age, society needs its interpreters. In the past they were - in succession - theologians, historians and scientists. Each of these groups was corruptible; each had its own rogue elements. Now society's interpreters are undoubtedly the media.” Bishop of Wakefield, Guardian, 2008 New Media Creators “ With the Web, people in power can't edit or co-opt what we've said. Every newspaper you read has an agenda. Every paper has a school of thought they want to promote. With the web, I can publish whatever I want to say. They can't censor our voices any longer.” Jody MacIntyre, Life On Wheels
  • 31.
    Democratisation of Knowledge:Interpreters Old Media Audiences "What we know about the world is largely based on what the media decide to tell us. More specifically, the result of this mediated view of the world is that the priorities of the media strongly influence the priorities of the public." Walter Lippmann, 1922
  • 32.
    Democratisation of Knowledge:Quantity ” Despite the monopolies of global news organisations, 'there is more diversity of information than would have been considered possible in the mainstream media even two decades ago” J Schultz “ Every two days now we create as much information as we did from the dawn of civilization up until  2003. That’s something like five exabytes of data. The real issue is user-generated content .” Eric Schmidt, CEO of Google, August 2010
  • 33.
    Democratisation of Knowledge: Public access Total British Library holdings now: 658.4 linear km in the vaults 100 Tb held in the digital library store. Anticipated growth of 10km per year
  • 34.
    BUT The potentialfor disinformation can lead to: Confirmation biases Re-emergence of hierarchy
  • 35.
    Transformation of theNation-State Transnational identities Communities of Practice Anonymous CyberWar
  • 36.
    BUT: National Security"In three short decades, the internet has grown from the realm of geeks and academics into a vast engine that regulates and influences global c ommercial, political, social and now military interaction. Neuroscientists tell us that it is changing the development of our cerebral wiring in childhood and adolescence. Social scientists and civil libertarians warn that our privacy is being eroded, as ever more of our life is mediated by the web. It should probably come as no surprise that governments believe control of this epoch-making t echnology is far too important to be left in the hands of idiots like you and me .” Misha Glenny, 8 October 2010, FT Magazine
  • 37.
    BUT: Regulation DigitalEconomy Act (UK) Combating Online Infringement and Counterfeits Act (COICA), introduced by Sen. Patrick Leahy (D-VT) and Sen. Orrin Hatch (R-UT). It's currently being considered by the Senate Judiciary Committee. (USA)
  • 38.
    BUT: The SpinternetThe Web has the potential to be the ultimate propaganda tool: Censorship Infiltration Press & PR
  • 39.
  • 40.
    Transforming the social:Hyperconnectivity Many-to-Many In the Loop
  • 41.
    BUT Slacktivism &social capital Identity crisis “ It used to be, ‘I have an emotion, I will share’. Now it’s, ‘I will share, I have an emotion’.” Prof Sherry Turkle, 2009
  • 42.
    So. We’ve beenhere before. But we’re also experiencing something new. Enlightenment? Reformation? Renaissance?
  • 43.
    The information evolution is here. Thank you. http://alekskrotoski.com
  • 44.
    A few goodreferences Dewar, J.A. (2000). The Information Age and the Printing Press: Looking Backward to See Ahead http://www.acm.org/ubiquity/views/j_dewar_1.html (retrieved 5 October 2010). Eisenstein, E.L. (1979). The Printing Press as an Agent of Change , Cambridge University Press: New York. McLuhan (1962). The Gutenberg Galaxy: The making of typographic man, University of Toronto Press: Toronto. Standage, T. (1998). The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's On-line Pioneers . Walker & Co.