This document outlines a promotional event called "Big Days" taking place from January 23-26, 2016 at various Big Bazaar hypermarkets in Delhi and surrounding areas. The objectives are to protect and expand shelf space for pickles and snack sauces, strengthen brand equity through good merchandising and visibility promotions, and increase customer base and sales. Key priorities include range, space/stability, visibility, promotion, impact and sales growth. Promoters are tasked with effectively promoting the pickle and sauce products to create new users and increase value for the brand. Homework assignments are provided to ensure good visibility at specific store locations before the promotion.

1. BIG DAYS PROMOTION
(MODERN TRADE)
PREPARED BY –
AJIT SARKAR
ABM – MARKETING (Modern Trade)

2. BIG DAYS PROMOTIONAL
DATE
• STARTING DATE- 23/1/2016
• LAST DATE OF PROMOTION- 26/1/2016

3. BIG BAZAAR HYPER STORE (Delhi/Ncr)
• BIG BAZAAR – RAJORI GARDEN
• BIG BAZAAR- WAZIRPUR
• BIG BAZAAR- INDERLOK
• BIG BAZAAR- ROHINI (M2K)
• BIG BAZAAR- VASANT KUNJ
• BIG BAZAAR (FOOD BAZAAR)- RAJENDER PLACE
• BIG BAZAAR- V3S NIRMAN VIHAR
• BIG BAZAAR- MAYUR VIHAR EXT.
• BIG BAZAAR- GIP NOIDA
• BIG BAZAAR- EDM GHZ
• BIG BAZAAR- CHAUDHARY MALL GHZ.
• BIG BAZAAR- ADITYA MALL GHZ.
• BIG BAZAAR- AMBIENCE MALL GURGAON
• BIG BAZAAR- SAHARA MALL GURGAON
• BIG BAZAAR- OMEX MALL SOHNA ROAD
• BIG BAZAAR- GRAND MALL FARIDABAD.
• BIG BAZAAR- MAHAGUN GHZ.
• BIG BAZAAR- SHIPRA MALL GHZ
• BIG BAZAAR- ROHINI 2
• BIG BAZAAR- SPACE MALL GURGAON

4. promotional product during
Big days
• PICKLES.
• SNACK SAUCE.

5. OBJECTIVE IN BIG DAYS
• PROTECT/EXPAND SHELF SPACE.
• STRENGTHEN BRAND EQUITIES
THROUGH EXCELLENT
MERCHANDISING AND VISIVILITY
PROMOTION.
• BUILD MORE CUSTOMR AND SALES.

6. PRIORITIES IN BIG DAYS
• R - RANGE
• S - SPACE & STABILITY
• V - VISIBILITY
• P - PROMOTION
• I - IMPACT
• G - GROWTH IN SALES.

7. Whereas advertising gives a reason
to buy, Promotion BY
PROMOTERS gives an incentive to
buy.

8. push strategy
• Since it is at the last point where the
consumer is often at the point of buying, the
additional incentive makes a last ditch effort
to convert the customer on to the incentives
brand

9. Promotional benefit
• Trade
• Consumer

10. Trade promotion
• Liquidating heavy inventories
• Persuade Big bazaar to carry stock, carry
more than usual stock, promote brand.

11. Consumer Promotion
• Stimulate purchase
• Induce trial
• Create new users
• Increase repurchase from occasional
customers
• Reward loyal customers

12. Essential Elements for an Effective
BIG DAYS Promotional Program
• Promoters and Merchandiser must be Active part
of an overall plan and work with passion.
• Every Brand must have a promotion objective and
a strategy statement.
• Specialized professional & product selling skill
and knowledge must be applied to promote the
product..

13. Final Considerations
• promote Tops Pickle and Snack sauce product .
• Sale more and incline your sales curve with Team.
• It is very easy to lose the promotional gains made
if your effort of activity has not been effective in
retaining new customers. So the product has to
speak for itself.
• The objective of the big days promotion is to
Create New users and make our brand with value
customer.

14. HOME WORK FOR
VISIBILITY BEFOR BIG DAYS

15. BIG BAZAAR-Mayur Vihar Ext.

16. BIG BAZAAR-EDM

17. BIG BAZAAR- WAZIRPUR

18. BIG BAZAAR-SOHNA ROAD

19. BIG BAZAAR - GIP

20. BIG BAZAAR- FARIDABAD

21. BIG BAZAAR-SAHARA MALL

22. BIG BAZAAR- CHAUDHARY MALL GHZ

23. BIG BAZAAR-RAJORI

24. BIG BAZAAR-INDERLOK