Cox & Kings is the oldest travel company in the world dating back to 1758. It was founded by Richard Cox who was appointed as an agent for the Foot Guards regiment. Today Cox & Kings has offices globally and is an independent tour operator headquartered in London. The document then provides background on Richard Cox and how he entered the service of an English General in the 1740s before marrying in 1747.

1. Cox & king holidays
Mini project
“Integration Project – 1 and
Integration Project – 2”

2.  Cox & Kings is the longest established travel
company in the world, its history stretching back
to 1758 when Richard Cox was appointed as
regimental agent to the Foot Guards.
 Cox & Kings is now an independent tour company
with offices in the Australia, United Arab
Emirates, United Kingdom, India, the United
States and Japan. Its global headquarters are
in London.

3.  Cox was born in Yorkshire in 1718. His
father, Joshua, had made a good living as a
lawyer and had moved from his birthplace
in Clent in Worcestershire toYorkshire.
 He then bought an estate near Quarley
in Hampshire. Richard Cox came into the
service of the English General, Lord
Ligonier, as a clerk in the early 1740s.
 In 1747 he married Caroline
Codrington, daughter of Sir William
Codrington who was an established military
figure

4.  Communicating information
 Promotion is persuasive Communication-
 Promotion serves as a reminder-
 PROMOTION MIX
 Brochure printing
 Social Media

5.  Personal Selling.
 Sales Promotion.
 Public Relations.
 Direct Mail.
 Trade Fairs and Exhibitions.
 Advertising.
 Sponsorship.
 Online promotions

6.  Product life-cycle
 STP Analysis
 Swot Analysis

7. CATEGORY Mar’ 11 Mar’ 10 Mar’ 09 Mar’ 08 Mar’ 07
NET SALES 487.13 468.75 393.06 352.73 232.31
NET PROFIT 117.84 102.76 83.41 80.52 41.76
SELLING,
DISTRIBUTION &
PROMOTIONAL
EXPENSES 210.05 185.52 179.35 150.31 101.20