ATL (above the line) marketing uses mass media like television, newspapers, magazines, etc. to promote brands on a large scale. The document discusses the company's print and television advertising campaigns. It lists the major magazines and newspapers they advertise in, providing circulation figures. Their television advertising includes TV commercials, program sponsorships, and logos. The company plans to run ads on both national and regional TV channels as well as top newspapers to target households and trade.

1. SWATI NEGI

2.  ATL marketing uses mass media
as a medium to promote brand to
reach out to target customers.
What is Above The
Line (ATL) Marketing ?

3. Medium of
ATL
Advertising
Hoarding
Radio Newspaper
Magazine
Television

4. • Print media advertising is a
form of advertising that uses
physically printed media, such
as newspapers and
magazines, to reach
consumers and business
prospects.
Print Advertising

5. Founder’s Day AD in all major
Newspapers
•Hindustan Times
•Hindustan Hindi
•Times of India
•Navbharat Times

6. Magazines
2-3 Full Pages advertisements in TOP magazines of India
Elle
Cosmopolitan
Women’s Era
Good House
Keeping
Women’s
Health
India Today
Woman
Prevention
India Today
English
Reader’s
Digest
Food
Marketing &
Technology
India
Tinkle
Tinkle
Digest
Women Kids B2B
General
Interest

7. S. No. Publication Circulation
1 Good House Keeping 1,55,000
2 Prevention 85,000
3 Women’s Health 55,000
4 India Today Woman 2,85,000
5 India Today English 4,85,000
6 Reader’s Digest 1,30,000
7 Cosmopolitan 1,19,000
8 Elle 93,485
9 Women’s Era 85,000
10 Tinkle 2,25,000
11 Tinkle Digest 75,000
12 Food Marketing & Technology India 22,000
Total 18,14,485
Monthly Circulation

8. No. of Readers/Consumers
Reached
Total Monthly Circulation 18,14,485
Average Readership of each
Copy
Total Monthly Readership
OR
Total No. of People Reached each
month
6 people
1,08,86,910

9. • Must share the information with
all your team members (All JSOs)
• Must show magazines to all
the retail outlets.
What To Do?

10. India Today

11. Reader’s Digest

12. Elle

13. Women’s Health

14. Prevention

15. Good House Keeping

16. Cosmopolitan

17. Women’s Era

18. Tinkle
Comics
Tinkle Digest
Comics

19. Food Marketing & Technology India
Copies
Distributed
in Gulf Food
Festival,
Dubai

20. Advertising on television
usually means :-
 Running a TV commercial
 L-Band
 Program Sponsorship
 Ticker
Logo Bug
Television
Advertising

21. “Pickle L-Band”

22. “Cornflakes Scheme Promotion”
by L Band

23. “Jam Scheme Promotion”
by L-Band on TV

24. Sponsorship Tag

25. Ticker on Zee
Network

27. AD on 12 National & Regional
TV Channels

28. Plan for Upcoming TV &
Print Campaign
• Advertisement on General Entertainment Channels and
National & Regional News Channels and print ad in top
national and regional newspapers to target households
and trade.