Retailing in India accounts for 14-15% of GDP and is one of the fastest growing industries in the country, expected to grow 25-30% annually. However, most retailing remains unorganized due to differences in tastes and demands across India. The industry is becoming more organized to better serve customer needs. Tops markets a variety of food products in India including pickles, jams, ketchup, vermicelli, cake mixes, and more. It aims to provide high quality ingredients and differentiate its products from competitors.

2.  Retailing in India is one of the pillars of its
economy and account for 14 to 15 per cent of its
GDP.
 Fastest growing industry in the country ,
expected growth rate 25%-30% annually.
 Most the industry in unorganized due to huge
difference in taste and demands.
 The industry is getting more popular nowadays
and becoming organized also in terms to serve the
needs of customer.

5. Hawker- An individual who sells wares by
carrying them through the streets.
• Person’s ordinary methods of attracting
attentions includes addressing the public
using labels, and signs or displaying
merchandise in a public place.
Peddler- An is defined as a retail dealer who
brings goods from place to place, exhibiting
them for sale. He does not have a fixed place
of conducting business but regularly carries
the goods for sale with himself.

6. A STREET TRADER is an outdoor market
such as traditionally held in a market
square or in a market town and are often
held only on particular days of the week.
Very similar markets or bazaars can also be
found in large enclosed spaces, instead of
on a street.

9.  Large retail units with an extensive
assortment of goods and services that are
organized into separate departments for the
purpose of selling.
 Wide range of products like apparel,
furniture, appliances, home furnishing, toys,
footwear, handbags , wallets, watches,
jewelry and so on.

11.  Typically a well located food oriented retailer and carries a
moderate number of items.
 Ranging from 1,500 to 5,000 sq. ft. in size
 All necessary everyday household items including milk,
eggs, bread
 Limited number of brands
 Store area is small with an average atmosphere. with very
less walking space.
 Customer shop multiple types and the average transaction
size.(average ticket size)

12.  Big grocery store
 Large area- 10,000-30,000 square feet
 Large Area.
 Non vegetarian section
 Variety of products with a large number of brands
 All household items including FOOD,crockery, plastic
goods, utensils
 Food bazaar ( by big bazaar),Spencer's super

13. • Combination of department store and
supermarket.
• Average size 60,000- 1,20,000 square
feet
• Have on an average of 72,000 items
• Big bazaar, Spencer’s hyper

14. TOPS is doing Business with –
1- Big Bazaar.
2- Easy Day .
3- Spencer Retail.
4- ABRL Hyper.
5- Spar HYPER.
6- SRS Value Bazaar.
7- K B Fair Price.
8- Reliance Fresh.
9- Sabka Bazaar Departmental Store.
10- kendriya Bhandran.
11- wall Mart.
12- Vishal Mega Mart (In Process)

15. 1. PICKLES.
2. FRUIT JAM.
3. TOMATO KETCHUP .
4. VERMICELLI.
5. CAKE MIX.
6. CUSTARD.
7. INSTANT MIX.
8. CORN FLAKES.
9. JELLY.
10. CULINARY SAUCES – (RED CHILLI,SOYA SAUCE, VINEGAR
BROWN & WHITE)
11. CORNFLOUR.
12. DRINKING CHOCOLATE.
13. BAKING POWER.
14. COOKIES.

18. • Tops forayed into pickles segment in the year
1990.
• Enriched with “Grade 1 Mustard Oil” and
“Handpicked rich Spices”.
• Highest level of “Safety and Purity Standards”.
• Variants- Mixed,Mango,Tangy Lime,sweet
Lime,Green chilli,khatta Meetha,Stuffed Red
chilli.
• Available in 1 kg. and 400 gm.(100 & 200 gm.
Pouch Available in spar /ABRL Hyper retail )
• Competitor – Mother’s Recipe and Nilons.

20.  Tops jams were introduced in the year
1997.
 Mixed fruit jams are made up to 50% of
fruit pulp.Kissan and other company are
providing 46% of fruit pulp in its mixed
fruit flavor.
 Available in 900 and 500 gm.
 Flavor- Mixed fruit, Orange and Pineapple.
 Competitor- kissan.

22.  Introduced in the year 1996.
 Tops Tomato Ketchup is Enriched with
28% of tomato paste and other company
such as Kissan is giving 22.5% and Maggi
is giving only 26.7% of tomato Paste.
 Available in 1KG.(500 gm. Available in
Spar).
 Competitor- kissan,Maggi and Delmonte.

24.  Came into existence in the year 2010.
 Introduce Flavored Vermicelli , First time
in INDIA.
 Available in 200 gm.
 Competitor- Bambino.
 Variants- roasted, flavored and kesar
elaichi.
 Competitor- Pillsbury and Fun FOOD

26.  Introduced in the year 2003.
 Flavors Available-
Vanilla,Strawberry,Chocolate,Kesar pista
and Elaichi.
 Available in 200&100 gm.
 Competitor-Brown & Polson , Weikfield.

28.  Available in 3 delicious flavor namely-
Chocolate, vanilla and pineapple.
 Tops cake mixes can be prepared in
pressure cooker, Microwave and oven.
 Available in 250 gm.

30.  Tops instant Mixes were launched in the
year 2003.
 Available variants- Rice Idli,Rawa Idli,Plain
Dosa,Dahi Bhalla,Gulab
Jamun,Vada,Keser Kulfi & Khaman
Dhokla & Sambhar.
 Available in 200 gm.
 Competitor-MTR,ITC,GITS.

32.  TOPS corn flakes came into existence into
year 2010.
 Tops corn flakes food which provides a
high le
 Available in 500 gm.
 Competitor-Kellogg’s and Mohuns.

34.  Jelly were introduce in the year 2003.
 Available variants-Mango , orange ,
Strawberry and Black currant.
 Available in 90 gm.
 Competitor-Rex and Weikfield.

36.  Tops range of culinary sauces namely green
chili, red chili, soya sauce and vinegar were
introduced in the year 1990.
 Tops green chili and red chili sauce has 50%
chili pulp.
 Green Chili Available in 200and 650 gm.
 Red Chili Available in 200and 650 gm.
 Soya sauce Available in 220and 740 gm.
 Vinegar (Brown and white) Available in 180 ml
and 430 ml.
 Competitor- Chings,Testy Treat & Weikfield.

38.  Corn flour- Available in 100 n 500 gm.
 Baking power- Available in 100 n 400 gm.
 Drinking Chocolate - Available in 100 &
200 gm.
 Competitor Drinking chocolate- Cadbury

40.  Royal cookies – (pista delight,choco
chips,choco kaju,pista badam)
 Exclusive cookies- (Butter ,
Cocount,Besan Khatai)
 Classic Cookies- (Ajwain,Atta,Jeera Salted,
Sweet & Salty)
 COOKIES –ITC (Delishus)

41.  PLACEMENT OF PRODUCT.
 VISIBILITY AND FACING.
 SHELF SPACE.
 STOCK AVAILABILITY.
 CONDITION OF STOCK.
 FIFO.
 GUIDING THE PROMOTER.
 GENERATING THE PO’S.
 FOLLOW UP ON STOCK DELIVERY.
 COMPETITIVE ANALYSIS.