2. Retailing in India is one of the pillars of its
economy and account for 14 to 15 per cent of its
GDP.
Fastest growing industry in the country ,
expected growth rate 25%-30% annually.
Most the industry in unorganized due to huge
difference in taste and demands.
The industry is getting more popular nowadays
and becoming organized also in terms to serve the
needs of customer.
3.
4.
5. Hawker- An individual who sells wares by
carrying them through the streets.
• Person’s ordinary methods of attracting
attentions includes addressing the public
using labels, and signs or displaying
merchandise in a public place.
Peddler- An is defined as a retail dealer who
brings goods from place to place, exhibiting
them for sale. He does not have a fixed place
of conducting business but regularly carries
the goods for sale with himself.
6. A STREET TRADER is an outdoor market
such as traditionally held in a market
square or in a market town and are often
held only on particular days of the week.
Very similar markets or bazaars can also be
found in large enclosed spaces, instead of
on a street.
7.
8.
9. Large retail units with an extensive
assortment of goods and services that are
organized into separate departments for the
purpose of selling.
Wide range of products like apparel,
furniture, appliances, home furnishing, toys,
footwear, handbags , wallets, watches,
jewelry and so on.
10.
11. Typically a well located food oriented retailer and carries a
moderate number of items.
Ranging from 1,500 to 5,000 sq. ft. in size
All necessary everyday household items including milk,
eggs, bread
Limited number of brands
Store area is small with an average atmosphere. with very
less walking space.
Customer shop multiple types and the average transaction
size.(average ticket size)
12. Big grocery store
Large area- 10,000-30,000 square feet
Large Area.
Non vegetarian section
Variety of products with a large number of brands
All household items including FOOD,crockery, plastic
goods, utensils
Food bazaar ( by big bazaar),Spencer's super
13. • Combination of department store and
supermarket.
• Average size 60,000- 1,20,000 square
feet
• Have on an average of 72,000 items
• Big bazaar, Spencer’s hyper
14. TOPS is doing Business with –
1- Big Bazaar.
2- Easy Day .
3- Spencer Retail.
4- ABRL Hyper.
5- Spar HYPER.
6- SRS Value Bazaar.
7- K B Fair Price.
8- Reliance Fresh.
9- Sabka Bazaar Departmental Store.
10- kendriya Bhandran.
11- wall Mart.
12- Vishal Mega Mart (In Process)
18. • Tops forayed into pickles segment in the year
1990.
• Enriched with “Grade 1 Mustard Oil” and
“Handpicked rich Spices”.
• Highest level of “Safety and Purity Standards”.
• Variants- Mixed,Mango,Tangy Lime,sweet
Lime,Green chilli,khatta Meetha,Stuffed Red
chilli.
• Available in 1 kg. and 400 gm.(100 & 200 gm.
Pouch Available in spar /ABRL Hyper retail )
• Competitor – Mother’s Recipe and Nilons.
19.
20. Tops jams were introduced in the year
1997.
Mixed fruit jams are made up to 50% of
fruit pulp.Kissan and other company are
providing 46% of fruit pulp in its mixed
fruit flavor.
Available in 900 and 500 gm.
Flavor- Mixed fruit, Orange and Pineapple.
Competitor- kissan.
21.
22. Introduced in the year 1996.
Tops Tomato Ketchup is Enriched with
28% of tomato paste and other company
such as Kissan is giving 22.5% and Maggi
is giving only 26.7% of tomato Paste.
Available in 1KG.(500 gm. Available in
Spar).
Competitor- kissan,Maggi and Delmonte.
23.
24. Came into existence in the year 2010.
Introduce Flavored Vermicelli , First time
in INDIA.
Available in 200 gm.
Competitor- Bambino.
Variants- roasted, flavored and kesar
elaichi.
Competitor- Pillsbury and Fun FOOD
25.
26. Introduced in the year 2003.
Flavors Available-
Vanilla,Strawberry,Chocolate,Kesar pista
and Elaichi.
Available in 200&100 gm.
Competitor-Brown & Polson , Weikfield.
27.
28. Available in 3 delicious flavor namely-
Chocolate, vanilla and pineapple.
Tops cake mixes can be prepared in
pressure cooker, Microwave and oven.
Available in 250 gm.
29.
30. Tops instant Mixes were launched in the
year 2003.
Available variants- Rice Idli,Rawa Idli,Plain
Dosa,Dahi Bhalla,Gulab
Jamun,Vada,Keser Kulfi & Khaman
Dhokla & Sambhar.
Available in 200 gm.
Competitor-MTR,ITC,GITS.
31.
32. TOPS corn flakes came into existence into
year 2010.
Tops corn flakes food which provides a
high le
Available in 500 gm.
Competitor-Kellogg’s and Mohuns.
33.
34. Jelly were introduce in the year 2003.
Available variants-Mango , orange ,
Strawberry and Black currant.
Available in 90 gm.
Competitor-Rex and Weikfield.
35.
36. Tops range of culinary sauces namely green
chili, red chili, soya sauce and vinegar were
introduced in the year 1990.
Tops green chili and red chili sauce has 50%
chili pulp.
Green Chili Available in 200and 650 gm.
Red Chili Available in 200and 650 gm.
Soya sauce Available in 220and 740 gm.
Vinegar (Brown and white) Available in 180 ml
and 430 ml.
Competitor- Chings,Testy Treat & Weikfield.
37.
38. Corn flour- Available in 100 n 500 gm.
Baking power- Available in 100 n 400 gm.
Drinking Chocolate - Available in 100 &
200 gm.
Competitor Drinking chocolate- Cadbury
39.
40. Royal cookies – (pista delight,choco
chips,choco kaju,pista badam)
Exclusive cookies- (Butter ,
Cocount,Besan Khatai)
Classic Cookies- (Ajwain,Atta,Jeera Salted,
Sweet & Salty)
COOKIES –ITC (Delishus)
41. PLACEMENT OF PRODUCT.
VISIBILITY AND FACING.
SHELF SPACE.
STOCK AVAILABILITY.
CONDITION OF STOCK.
FIFO.
GUIDING THE PROMOTER.
GENERATING THE PO’S.
FOLLOW UP ON STOCK DELIVERY.
COMPETITIVE ANALYSIS.