Pickle study questionnaire

1. Market Research
QUESTIONNAIREFOR THE CONSUMER FOR PICKLE CONSUMPTION SURVEY
Household no.:
GENERAL ASPECTS: Date:
1. NAME OF THE RESPONDENT: 3. AGE:
2. ADDRESS: ..................................................., 4. OCCUPATION:
................................................................,
...............................................................
PHN No.: ......................................
5. TOTAL No. OF FAMILY MEMBERS: .....................................
AGE GROUP No. OF MEMBERS
CHILDREN(1-20)
ADULT AGE GROUP(20-35)
MIDDLE AGED GROUP(35-50)
OLD AGED GROUP(50-80)
PICKLE ASPECTS:
6. DO YOU CONSUME PICKLES?
a. Yes b. No
7. WHICH TYPE OF PICKLE YOU PREFER?
a. Readymade b. Home-made
8. WITH WHICH FOOD OF THE ITEM YOU WOULD LIKE TO HAVE THE PICKLE?
a. Parata b. Chapatt c. Rice d. Bread e. Khakhra f. Others

2. 9. HOW OFTEN YOU PREFER THE PICKLE? (Tick the appropriate choice)
S. No. FLAVOUR OF THE PICKLE HABITUATED FREQUENT RARELY NEVER
1. Mango
2. Mixed
3. Garlic
4. GreenChilli
5. Khatta Meetha
6. Tangy Lime
7. StuffedRed Chilli
8. SweetLime
9. Amla
10. Karela
11. Dela
12. SweetMango
13. Lime
14. OnionPickle
15. Any Other
10. PREFERENCE FOR THE VARIOUS FLAVOURS OF PICKLES
IN YOUR HOUSEHOLD (RANK IT):
RANK
S.No. FLAVOUR OF PICKLE 1 2 3 4 5 6 7 8 9 10 11 12 13 15
1. Mango
2. Mixed
3. Garlic

3. 4. GreenChilli
5. Khatta Meetha
6. Tangy Lime
7. StuffedRed Chilli
8. SweetLime
9. Amla
10. Karela
11. Dela
12. SweetMango
13. Lime
14. OnionPickle
15. Any Other
11. HOW FREQUENTLY YOU PURCHARSE THE PICKLE?
a. weekly b. Biweekly c. once in three weeks d. Once in four weeks
e. once in 2 months f. Once in 6 months g. Once in a year
12. WHERE DO YOU PURCHASE THE PICKLE? And how far is the place from here?
Ans.........................................................................................................................................................................
..
13. WHAT DO YOU OBSERVE WHILE PURCHASING THE PICKLE?
a. Price b. Packaging c. Brand d. Certification e. Oil content
14. IN HOW MUCH QUANTITY YOU PURCHASE THE PICKLE?
a. 100gm b. 200gm c. 400gm d. 1 kg e. Any other
15. WHAT IS THE PRICE YOU CAN AFFORD FOR PURCHASING 200gm PICKLE OF ANY FLAVOUR?
Ans.........................................................................................................................................................................
..
16. WHETHER THE PRICE THAT YOU PAY FOR PURCHASING OF ANY VOLUME OF PICKLE IS WORTH FOR YOU?
Ans.........................................................................................................................................................................
..

4. 17. WHETHER YOU PREFER THE PICKLES IN SACHETS OR BOTTLES?
a. sachets b. bottles
18. WHETHER YOU CHANGE THE FLAVOUR OF YOUR PREFERENCE FOR THE PICKLE AS PER THE SEASON?
a. yes b. No
19. IF YES, WHAT ARE THE FLAVOURS YOU PREFER IN DIFFERENT SEASONS?
Ans: ..................................................................................................................................................
20. WHETHER YOU PREFER PICKLE WITH EXCESS AMOUNT OF OIL?
a. yes b. No
21. WHETHER YOU PREFER PICKLE WITH EXCESS AMOUNT OF CHILLI POWDER?
a. yes b. No
22. WHETHER YOU PREFER SACHETS OR THE SEALED BOTTLES? GIVE REASONS?
a. sachets b. bottles
...............................................................................................................................................................................
...............................................................................................................................................................................
......
23. THE BRAND YOU PREFER IN PICKLE?
a. TOPS PICKLE b. MOTHER PICKLE c. NILONS d. OTHERS (PLEASE SPECIFY)
24. WHY YOU PREFER THE PICKLE OF THAT BRAND ONLY?
Ans: .....................................................................................................................................................
25. ARE YOU SATISFIED WITH THE PRICE FOR THE BRAND THAT YOU PREFER?
a. Yes b. No
26. DO YOU CHECK VARIOUS QUALITY CHECKS (like PFA, ISO, ISI, AGMARK etc...,) BEFORE BUYING PICKLES
FROM THE MARKET?
a. Always b. Sometimes c. Never
27. DO YOU LOOKK FOR MANUFACTURING AND EXPIRY DATE BEFORE BUYING THE PRODUCT?
a. Always b. Sometimes c. Never
28. IF A NEW BRAND PICKLE WITH ALL FLAVOURS ENTERS INTO THE MARKET, YOU PREFER IT?
a. YES b. NO

5. 29. IF YES, WHAT ARE THE ATTRIBUTES YOU WANT IN THE PICKLE? IF NO, WHY?
Ans: ______________________________________________________________________________________
30. FROM WHERE DID YOU GET THE INFORMATION REGARDING PICKLE/ WHO INFLUNCES YOUR PURCHASE
DECISION?
a. T.V. b. NEWSPAPER c. CINEMA d. RADIO e. HOARDINGS
f. ADVERTISEMENTS ON BUS g. PAMPHLETS h. WALL PAINTING i. WORD OF MOUTH
j. SOCIAL MEDIA k. SALES MAN l. ANY OTHER (PLEASE SPECIFY)
ECONOMIC ASPESTS:
31. MONTHLY INCOME OF THE FAMILY: Rs ........................./-
32. TOTAL AMOUNT OF MONTHLY INCOME
SPENT ON THE CONSUMPTION OF FOOD: Rs .........................../-
33. TOTAL AMOUNT SPEND ON PICKLES FROM
THE TOTAL AMOUNT SPEND ON CONSUM
-PTION OF FOOD : Rs .........................../-
THANKING YOU SIR
SIGNATURE OF THE RESPONDENT:
TIME AND DATE:
PARTI: DATA ANALYSIS PLAN FORHOUSEHOLDS:
 To know how many types of pickle a consumer eat
 To know the frequency of consumption of pickles
 To know the rank of mother’s pickle
 To know the rank of Nilons pickle
 To know the rank of Tops pickle
 To know the post consumption satisfaction
 To know the quantity of pickles consumed
 To know if consumer looks for quality checks certifications
 To know the food items with which the pickles are consumed

6.  To know the order of preference of various factors while buying pickles like packaging,
price, brand, certification, oil content.
 To know about the different attributes they want in new branded pickle
 Satisfaction of price with quality
 To know about the pickle purchasing point for the consumers
 To know the preference of consumers for packaging
 Satisfaction from flavours of pickle
 To know about the information sources to the household about the different types of
pickles
 respondent’s perception about pickles
 income group of respondents
 gender of respondent
 age of respondent
Questionnaire for the Retailer /Channel Partner:
Retailer no.:
Date:
1. NAME OF THE RESPONDENT: 3. AGE:
2. ADDRESS: ...................................................,
................................................................,
...............................................................
PHN No.: ......................................
4. FOR HOW MANY YEARS YOU ARE IN THIS PICKLE BUSINESS?
Ans: ...........................................................
5. WHAT ARE THE DIFFERENT TYPES OF PICKLES YOU SOLD?
a. MIXED b. GREEN CHILLI c. MANGO d. TOMATO e.GINGER

7. f. LIME g. GARLIC h.. SWEET LIME i. DELA j. SRC
k. KHATTA MEETH l.SWEET MANGO m.MASHROOM n.AMLA o. ANY OTHER
6. WHAT IS THE PICKLE YOU SELL MOST IN ONE DAY? , RANK IT
a. MIXED b. GREEN CHILLI c. MANGO d. TOMATO e.GINGER
f. LIME g. GARLIC h.. SWEET LIME i. DELA j. SRC
k. KHATTA MEETH l.SWEET MANGO m.MASHROOM n.AMLA o. ANY OTHER
7. WHY THAT 1ST RANKED PICKLE IS SOLD IN MORE QUANTITY PER DAY?
Ans:
...............................................................................................................................................................................
...............................................................................................................................................................................
.......................................................................................................................................
8. IN HOW MANY DAYS YOU SELL 1 Kg PICKLE? AND GIVE REASONS FOR IT
Ans:
...............................................................................................................................................................................
...............................................................................................................................................................................
........................................................................................................................................
9. WHAT ARE THE BRANDS OF PICKLES YOU PURCHASE FROM THE DISTRIBUTOR?
a. NILONS PICKLE b. MOTHER PICKLE c. TOPS
d. OTHERS (PLEASE SPECIFY)
10. WHETHER THE DISTRIBUTOR COMES TO YOU?
a. yes b. no
11. DO YOU THINK THE PRICE THAT IS FIXED IS AFFORDABLE TO THE CONSUMER? GIVE REASONS?
a. yes b. No
...............................................................................................................................................................................
...............................................................................................................................................................................
.
11. WHAT ARE THE QUALITY PARAMETERS THAT YOU PREFER WHILE PURCHASING THE PICKLE?
Ans: a. ................................................................................................................................
b. ...............................................................................................................................
c. ................................................................................................................................

8. 12. DO YOU SELL BOTH THE READYMADE AND ALSO THE HOME-MADE PICKLE?
a. YES b. NO
13. WHAT IS THE DIFFERENT RANGE OF SACHETS/BOTTLES YOU PREFER TO PURCHASE?
a . 100gm b. 200gm c. 250gm d. 500gm
14. IF A NEW BRAND PICKLE WITH ALL FLAVOURS ENTERS INTO THE MARKET, YOU PREFER IT?
a. YES b. NO
15. IF YES, WHAT ARE THE ATTRIBUTES YOU WANT IN THE PICKLE? IF NO, WHY?
Ans: ______________________________________________________________________________________
16. FROM WHERE DID YOU GET THE INFORMATION REGARDING PICKLE/ WHO INFLUNCES YOUR PURCHASE
DECISION?
a. T.V. b. NEWSPAPER c. CINEMA d. RADIO e.HOARDINGS
f. ADVERTISEMENTS ON BUS g. PAMPHLETS h. WALL PAINTING i. WORD OF MOUTH
j. SOCIAL MEDIA k. SALES MAN l. ANY OTHER (PLEASE SPECIFY)
THANKING YOU SIR
SIGNATURE OF THE RESPONDENT:
TIME:
PARTK: DATA ANALYSISPLAN FORRETAILER:
 To know for how long he is in the pickle business
 To know about the different types of flavour of pickles he sells to the consumers
 To know the pickle that is sold very much in a day
 To know the reasons why that particular pickle is sold very much in a day
 To know the different brands he prefers to sell to the consumers
 To know whether the distributor comes to his shop or not
 To know about the price that is fixed by the brand is affordable to the consumer or
not

9.  What are the quality parameters that he observes while purchasing the pickles from
the distributor
 To know about the products sold i.e.., readymade or the home made pickle
 To know about the different attributes they want in new branded pickle
 To know about the information sources to him about the different types of pickles
PART L: QUESTIONNAIRE FOR THE INSTITUTIONAL BUYER
serial no. : _ _ _
date: _ _ _ _ _ _ _
1. NAME OF THE RESPONDENT: _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ 3. OCCUPATION:
2. ADDRESS: _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ 4. AGE:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
___ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
5. DO YOU USE PICKLES IN YOUR INSTITUTION?
a. yes b. No
6. IF YES, WHAT ARE THE FLAVOURS YOU USE IN YOUR INSTITUTION?
a. MIXED b. GREEN CHILLI c. MANGO d. TOMATO e.GINGER
f. LIME g. GARLIC h.. SWEET LIME i. DELA j. SRC
k. KHATTA MEETH l.SWEET MANGO m.MASHROOM n.AMLA o. ANY OTHER
p. OTHERS, SPECIFY _ _ _ _ _ _ _ _ _ _ _
7. WHAT IS YOUR PICKLE PURCHASING POINT?
a. RETAILER SHOP b. DISTRIBUTOR
8. HOW FAR IS THE PLACE OF THE RETAILER SHOP OR THE DISTRIBUTOR SHOP?
Ans: _______________________ _______________________________________________________
9. WHAT IS THE FLAVOUR OF THE PICKLE YOUR CONSUMERS PREFER MOST? RANK IT
RANK
S.No. FLAVOUR OF PICKLE 1 2 3 4 5 6 7 8 9 10 11 12 13 15
1. Mango

10. 2. Mixed
3. Garlic
4. GreenChilli
5. Khatta Meetha
6. Tangy Lime
7. StuffedRed Chilli
8. SweetLime
9. Amla
10. Karela
11. Dela
12. SweetMango
13. Lime
14. OnionPickle
15. Any Other
10. WHAT ARE THE REASONS FOR RANKING THAT PICKLE AS No. 1 , IS THERE ANY REASONS?
Ans:
_________________________________________________________________________________________
_________________________________________________________________________________________
________________________________________________________________________________
11. WHAT IS THE TOTAL QUANTITY OF PICKLES YOU PURCHASE FOR ONE MONTH?
Ans: ____________________________________________________________
12. DO YOU PURCHASE HOME MADE PICKLES?
a. YES b. NO
13. IF YES, HOW MUCH QUANTITY YOU PURCHASE AS HOME MADE PICKLES?
Ans: ____________________________________________________________
14. WHICH BRAND YOU PREFER?
a. NILONS b. MOTHER c. TOPS d. OTHERS (PLEASE SPECIFY)
15. WHY YPU PREFER THAT BRAND, GIVE REASONS?

11. Ans: __________________________________________________________________________________
16. WHETHER YOU PREFER THE BOTTLES OR THE TINS? WHY?
Ans: __________________________________________________________________________________
17. WHETHER THE PRICE FOR YOU IS WORTH FUL TO YOU? GIVE REASONS
Ans: __________________________________________________________________________________
18. IF A NEW BRAND PICKLE WITH ALL FLAVOURS ENTERS INTO THE MARKET, YOU PREFER IT?
a. YES b. NO
19. IF YES, WHAT ARE THE ATTRIBUTES YOU WANT IN THE PICKLE? IF NO, WHY?
Ans: ______________________________________________________________________________________
20. FROM WHERE DID YOU GET THE INFORMATION REGARDING PICKLE/ WHO INFLUNCES YOUR PURCHASE
DECISION?
a. T.V. b. NEWSPAPER c. CINEMA d. RADIO e.HOARDINGS
f. ADVERTISEMENTS ON BUS g. PAMPHLETS h. WALL PAINTING i. WORD OF MOUTH
j. AGENTS k. SALES MAN l. ANY OTHER (PLEASE SPECIFY)
PARTM: DATA ANALYSIS PLAN FOR INSTITUTIONAL BUYER:
 To know about the different flavours of pickles used in the institution
 To know the purchasing point for the institutional buyer
 To know about the preference of the consumers for different flavours of pickle.
 To know the reasons why the consumers prefer that pickle most
 To know whether he prefers the home made pickle or the readymade pickles
 To know the proportion of homemade pickles and the readymade pickles
 To know the brand of the pickle he prefers
 To know about the different attributes they want in new branded pickle
 To know about the information sources to him about the different types of pickle