An introduction to the services of Modern Trade Expert Consulting Company. If you are looking to enter your products in to the Modern Trade Market in Thailand, you have some to the right place.

2. MODERN TRADE EXPERT
MISSION:
Our mission is to help SMEs enter, grow, and
succeed in the modern trade market. Through our
consultancy services, we aim to teach businesses the
basics of the modern trade market, help guide clients
into the market while managing their efforts long-
term, and introducing clients to similar businesses to
share resources to reduce costs, and increase profits.
CORE SERVICES:
● Teach businesses the basics of the modern
trade market.
● Help premium clients enter the market and
manage long term relationship with retailers.
● Introducing clients to similar businesses to
share resources (human and commodities) to
reduce costs, and increase profits.

3. MTE Founded by the following parties
● Former Sales/Negotiators for large food
producing / importing / bulk selling companies
such as Siam Foods, and KimChua Group.
● Owners/ Entrepreneurs of startup/SME food
producing factories/ companies.
● Former Procurement officers of supermarket,
market, supercenter, convenience store
companies.
Strengths
With this blend of expertise, MTE is able to provide
advices, services and knowledge of large modern
trade companies in a scale effective for small start up
companies looking to safely and profitably enter the
market.
BUSINESS BACKGROUND

4. In Late 2013 Montecore Snacks Co., Ltd , producer of
Highlands Jerky, was about to enter their first
supermarket , Foodland. Being new in the industry,
after negotiations, they received terms of 50,000 baht
per SKU for entry.
Having only 100,000 abht left in the bank account and
refusing to get a loan, it was impossible to enter the
supermarket. This was when the team started to work
with Modern Trade expert.
A month later, they entered Foodland successfully at
nearly no cost, yet with all the development,
Montecore snacks was -10000 baht in their company
bank account after producing for the first order.
MTE, through connections, successfully asked
foodland for a special order of 2400 units. Montecore
Snacks then had enough bulk cash back in to the
company to continue its operations today, to enter all
high end supermarkets in the country, and never
once had to make a loan.
CASE STUDY- Narrow Save

5. CORE SERVICE 1:
Consultation Services

6. We advise clients on how to get products into
supermarket chains that sell nationwide and how to
manage the business relations with these outlets,
as well as information on topics that affect your
ability to enter and perform well in the modern
trade arena such as :
● Packaging Production, ( package/box)
● Design ( packaging, web, press kit, )
● Public relations ( print media)
● Production planning ( of goods)
● Record Keeping (of stocks for accountability)
● logistics
● AND how to enter the Modern Trade Market
Topics of Consultation

7. ● How do I negotiate with procurement officers
(buyers)?
● How should I price my product correctly?
● How do I negotiate, to receive profitable
margins and good credit terms?
● How do I present my product to supermarkets?
● Once I am accepted by the supermarket, how
do I work with with them?
● How do I handle promotional activities
launched by the supermarkets?
● I am a small business with no bargaining
power, what are my bargaining points?
Entering the Modern Trade
Market

8. ● How do I get free press coverage with little to no marketing budget?
● How do I present myself to the press in a way that makes them interested in writing about me?
● How do I contact publications?
● What is a press kit /tour and how will that benefit me?
● What do I say in an interview by a publication to attract the attention of other publications so that they will
contact me for interviews about by business.
● What don't i say to the media.
PUBLIC RELATIONS
● How do I create a great corporate identity?
● When Should I invest in design?
● Are my designs effective for the modern trade outlets?
● What information should I include on my packages?
● How do I find out if my designs will be effective in the marketplace.
CI & Design for Modern Trade
● How much do packages cost?
● How are packages and blocks priced?
● What is the minimum order? Why is it so high?
● How do I save costs on blocks? What are the downsides of that?
● How do I design packages that accommodate design change or additional
information?
● What is the lead time for packaging production.
● Do I need to print boxes?
Packaging Production

9. ● How do I plan my production?
● How often to department stores or supermarkets or hypermarkets order?
● How long do I have from the the time they order to the time I have to deliver?
● What happens if I can not produce in time?
● How do I calculate how much stock I should have in reserve?
Production Planning
● How should I keep an effective record of finished goods?
● How should I keep an effective record of raw materials used in production?
● What information should I record and why?
● How do I record in a format that complies with GMP and HACCP certification?
● What is a Recall procedure and Recall program and how are they different.
● How Should I perform a CCP Validation.
Record Keeping For Certification
Logistics for SME
● How should I transport my products to the supermarkets?
● What is the procedure for delivering to supermarkets and documents involved.
● Should I send the product if they only order a small amount?
● What are great ways to reduce logistical costs?
● What is a DC ( distribution center) and how is it different to deliver here?
● How do I get in to the DC of a supermarket chain?
● How much does it cost to get into the DC of a supermarket chain.

10. ● How should I transport my products to the
supermarkets?
● What is the procedure for delivering to
supermarkets and documents involved.
● Should I send the product if they only order a
small amount?
● What are great ways to reduce logistical
costs?
● What is a DC ( distribution center) and how is it
different to deliver here?
● How do I get in to the DC of a supermarket
chain?
● How much does it cost to get into the DC of a
supermarket chain.
Logistics for SME

11. OUR FIRST CONSULTING SESSION OF 1 HOUR IS FREE OF CHARGE.
We charge a fee of: 700 baht per hour per Prime Consultant.
We generally work in teams of two and charge a minimum of 2 hours each.
Totalling to the first two hours of 2800 baht for two consultants.
To use our services, and to save time, please email us about what you want
to learn about the modern trade market, of if you have specific data or issue
you need analytical services or advice on. Please also provide as much of
the following information as possible:
● Name of your product
● Pictures of your product
● Net weight per bag/bottle/pack
● Number of units per boxes
● Your retail selling price or predicted retail selling price.
● Your phone number.
We will contact you back within in 3 days and will set a meeting with you
within the next 7 days. At the meeting, please bring as much data about your
product or sales as possible so that we can help you plan your move into the
modern trade market.
Cost of Consultancy Services

12. CORE SERVICE 2:
Modern Trade Management

13. Clients have the option of choosing our team to
represent them long-term (Percent Bases) in the
modern trade market. This includes:
1. Presenting products to all retail outlets;
markets, supermarkets, super stores, etc.
2. Managing relation between clients and sales
outlets.
3. Troubleshooting problems faced in the Modern
Trade Market through pre existing
connections.
4. Timing production plan with possible
promotional efforts in modern trade markets.
5. Providing forms, documentations, online
management platforms
Long Term Management
of Modern Trade Market

14. We take care of the following issues:
● Renegotiating yearly agreements.
● Managing misplacement/display of
products in store.
● Unfair returns of good not displayed
correctly.
● Adjusting delivery schedules.
● Securing optimal cheque receiving dates.
● Analyzing and troubleshooting ordering
systems.
● Presenting data to adjust PAR
● etc
Troubleshooting Modern Trade
Problems.

15. Partnering with us. Taking you
every step of the way.
Clients deal with only the following issues:
Business Development, Cash Flow, Production,
Marketing.
Modern Trade Expert: will take care of all issues
relevant to the modern trade market.
Receive concise real-time online management
platforms designed for your business such as the:
● Sales Report Sheet
● Yearly Modern Trade Plan (RTU QRT RPT)
● Production Plan
● GMP HACCP related Forms.

16. CORE SERVICE 1:
Human Resource
Sharing Program

17. FOR SMES: Small businesses spend a fortune
in hiring these staff to run a company that is
able to sell in the modern trade market.
Money earned from sales (Only source of
income) , which should be geared towards
marketing efforts or brand building all end up
invested on human resources,
AT Modern Trade Expert, we would like to
bring down this cost. Often times staff we
invested in, which may cost up to 100,000 baht
or more ( for administrators, PC/Salesmen,
Accountants, Legal advisors, and delivery
personnel). We bring businesses together to
share these resources
Human Resource Sharing

18. Typical salary rate for company staff
● Admin 15,000 Baht
● Sales/PC 30,000 Baht
● Accountant 20,000 Baht
● Modern Trade Staff 20,000 Baht
● Lawyer 5,000 Baht
● Office Utilities 5,000 Baht
=45,000 to 95,000 baht
excluding, public security fees, delivery costs, ingredient
and production costs.
Could Small Business owners manage all these tasks
on their own? YES, but then attention is lacking to the
real tasks of small business owners which are:
1. Building a recognizable brand.
2. Carefully Managing Cashflow.
3. Developing the business furthur.
Cost of Company Staff

19. ● Receiving Purchasing Orders
● Cross referencing orders with stock
data of each branch.
● Opening hundreds of invoices as
accurately as possible.
● Planning Delivery Routes,
● Arranging and record keeping of
data.
IMP. ROLES: Admin
IMP. ROLES: PC/Sales
● Traveling to each branch to check
placement and stock of products.
● Open new POs in branches who
under order (up to 30,000 baht a
month)
● Optimizing or Expanding product
placement.
● Emergency Deliveries.

20. 1. as consultants to many businesses would like to
bring together similar businesses to share
human resources so that not only would you
save costs and become more profitable, but so
that you would have a more effective team to
back up your operations.
2. They can only do one task at a time. Your admin
can only process one document at a time, on
days when you receive hundreds of orders at
once, and your salesman can only visit one
supermarket branch at a time. Why not let us
team you up with businesses like yours and
share costs of multiple employees. Why not
have a team ready to process your orders in a
matter of minutes when a 1000 orders come in at
once, why not have multiple salesman visiting
many more branches for the price of less than
one employee.
Coming together

21. Share the following human resources for a low rate per
month. Drive down your cost, free up your time for
development, and get a more effective well trained team
ready for the job.
● Administrator
● PC/Sales
● Accountant
● Lawyer /Stock control
● Office utilities
● Coordination, conflict mediation
From 45,000 to 95,000 baht normal SMEs pay for typical
office staff. Share resources with us and only pay :
27000 Baht For a larger more experienced team.
(discounted from 29500 if choosing all services. )
Pricing

22. Working With MTE
A comparison between the workflow/business model of standard
new suppliers and suppliers working with
Modern Trade Expert Consulting

24. Standard Supplier Workflow
INEFFECTIVE
● Inexperienced Leadership team (in the Modern
Trade Market may face difficulties.
● Many tasks for small management team to
handle all at one.
● Not being able to focus on tasks that matter
and will move company forward.
● No relationship with supermarkets to ease
workflow.
COSTLY
● Unnecessary Mistakes maybe costly long
term ( Negotiating margins etc)
● Staff not working to maximum capacity or
inadequetly trained therefore much needed
capital is used in effectively
NOT COMPETITIVE
● Not enough manpower, and capital to put
pressure on managing company, managing
modern trade market, and Marketing.
● Ineffectiveness produces lower profits,
therefore no marketing = Stagnation

26. OPERATIONAL EFFECTIVENESS
● Experienced Mentors coach Leadership team
and Staff in the ins and outs of the Industry
● Management team to handles only Tasks
that matter for growth, expansion and
profitability,
● Repetitive / Maintenance Tasks Outsourced.
COSTLY EFFECTIVE
● Solid Entry into Supermarkets( Negotiating
margins etc), Solid connections and
relationship with supermarkets.
● Staff working to maximum capacity as the
business is starting up, therefore capital is used
in effectivel
VERY COMPETITIVE
● Enough man power, and capital to put pressure
on managing company, Making it grow in the
most crucial time, and making it profitable.
Working With MTE