Treat the visitors of your website with respect. Don't let them wait, give attention to their needs and don't do stupid things. Lots of cases from ab-tests.
How to create better A/B tests based on user researchAGConsult
A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment.
I’ll show how to come up with ab-tests that will really make a difference by doing user research (analytics, targeted surveys, user session recording, user testing, …).
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
How to make sure your new website won't be a failure? - Digital Elite Camp 2016AGConsult
Most redesigns of websites fail: less leads, less sales, lower conversions. Why do these website redesign projects fail? And how to avoid these mistakes? In this presentation I gave at Digital Elite Camp from ConversionXL I give the methodology we follow to make sure redesign projects will be a success!
The Truth Is Out There - User Research Based AB-TestingAGConsult
Stop guessing! Stop copying tests you've seen! Don't blindly follow best practices! Your website, your users, your products are unique. Use Google Analytics, surveys, mouse tracking, eyetracking etc. to find the gaps in your website and texts. This will enable you to create better ab-tests.
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
How to create better A/B tests based on user researchUsabilla
In this session presentation, Karl Gilis, Co-founder of AGConsult will prove that following best practices doesn't always work. The key is to get to know your visitors before you start testing. Learn in this session how to create A/B tests that really make a difference thanks to user research.
How to create better A/B tests based on user researchAGConsult
A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment.
I’ll show how to come up with ab-tests that will really make a difference by doing user research (analytics, targeted surveys, user session recording, user testing, …).
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
How to make sure your new website won't be a failure? - Digital Elite Camp 2016AGConsult
Most redesigns of websites fail: less leads, less sales, lower conversions. Why do these website redesign projects fail? And how to avoid these mistakes? In this presentation I gave at Digital Elite Camp from ConversionXL I give the methodology we follow to make sure redesign projects will be a success!
The Truth Is Out There - User Research Based AB-TestingAGConsult
Stop guessing! Stop copying tests you've seen! Don't blindly follow best practices! Your website, your users, your products are unique. Use Google Analytics, surveys, mouse tracking, eyetracking etc. to find the gaps in your website and texts. This will enable you to create better ab-tests.
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
How to create better A/B tests based on user researchUsabilla
In this session presentation, Karl Gilis, Co-founder of AGConsult will prove that following best practices doesn't always work. The key is to get to know your visitors before you start testing. Learn in this session how to create A/B tests that really make a difference thanks to user research.
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
Peep Laja, founder of ConversionXL, talks about some of the original UX research studies ConversionXL Institute has conducted over the last months. Inspiration for effective tests and website changes.
Opticon 2015-Early Lessons in Personalization StrategyOptimizely
Featuring speakers from AdRoll, The Clymb, Blue Apron
Mike Norland, Senior Marketing Strategist, AdRoll
Tyler Bullen, Personalization Program Manager, The Clymb
Catherine Pao, Growth Product Manager, Blue Apron
Time: 11:25 - 12:10 | Location: Golden Gate Room
We'll take a look at lessons derived from early progress in personalization, informed by work being done at the cutting edge. Get practical advice, rooted in experience, how to evolve into a fully personalized program, to plan for complexity, and to avoid potential pitfalls. See how personalization is already being used for marketers and retailers alike, and leave confident in how you can get there.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
Featuring speakers from Optimizely
Ash Alhashim, Global Director, Sales and Market Development, Optimizely
Amanda Swan, Community Manager, Optimizely
Adam Avramescu, Head of Customer Education, Optimizely
Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.
Conversion Optimization in Practice: BaconBiz 2013Patrick McKenzie
Patrick McKenzie (patio11) discusses conversion optimization for SaaS companies, using Freckle as a practical example. Includes advice on headlines, SaaS pricing, button calls to action (CTAs), etc
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
During this webinar conversion expert Peep Laja shares his 6 step framework for continuous optimization. Learn what simple steps you can take to maximize online conversions and help turn clicks into customers.
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
Peep Laja, founder of ConversionXL, talks about some of the original UX research studies ConversionXL Institute has conducted over the last months. Inspiration for effective tests and website changes.
Opticon 2015-Early Lessons in Personalization StrategyOptimizely
Featuring speakers from AdRoll, The Clymb, Blue Apron
Mike Norland, Senior Marketing Strategist, AdRoll
Tyler Bullen, Personalization Program Manager, The Clymb
Catherine Pao, Growth Product Manager, Blue Apron
Time: 11:25 - 12:10 | Location: Golden Gate Room
We'll take a look at lessons derived from early progress in personalization, informed by work being done at the cutting edge. Get practical advice, rooted in experience, how to evolve into a fully personalized program, to plan for complexity, and to avoid potential pitfalls. See how personalization is already being used for marketers and retailers alike, and leave confident in how you can get there.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
Featuring speakers from Optimizely
Ash Alhashim, Global Director, Sales and Market Development, Optimizely
Amanda Swan, Community Manager, Optimizely
Adam Avramescu, Head of Customer Education, Optimizely
Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.
Conversion Optimization in Practice: BaconBiz 2013Patrick McKenzie
Patrick McKenzie (patio11) discusses conversion optimization for SaaS companies, using Freckle as a practical example. Includes advice on headlines, SaaS pricing, button calls to action (CTAs), etc
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
During this webinar conversion expert Peep Laja shares his 6 step framework for continuous optimization. Learn what simple steps you can take to maximize online conversions and help turn clicks into customers.
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
Smartphone bezoekers converteren: hoe doe je dat?AGConsult
Basistips om ervoor te zorgen dat de mensen die via een smartphone je website bezoeken, ook klant worden. Conversie-optimalisatie en usability voor je mobiele website dus.
Voor meer geavanceerde tips: contacteer ons voor een opleiding of een optimalisatietraject.
Presented by Derrick Fountain at the UX Istanbul Conference 2017. A look at the future of the user interface and the birth of the spoken web. Visit www.derrickfountain.com for archived writings on the Spoken Web and other projects.
Suzuki werkt sinds 2010 samen met AGConsult. Op basis van user research maakten we een nieuwe versie van onze site. Op basis van AB-testen maken we die site continu beter. Zelfs na 5 jaar blijven we zaken vinden die beter kunnen.
Case Flanders Investment & Trade - AGConsult als architectAGConsult
Na verschillende soorten gebruikersonderzoek en een internationale benchmark, maakten we de structuur en mock-ups voor FIT. Deze stuurden we bij op basis van gebruikerstesten. We maakten het lastenboek en tijdens de realisatie stuurden we designs en voorstellen bij op basis van onze expertise. Net zoals een architect ook toeziet op de werf.
We hebben softwarebedrijf Enfocus bijgestaan bij het online vertalen van hun switch van een licentiemodel naar een abonnementsformule. We tekenden de flow uit, maakten mock-uos en stuurden bij op basis van user testen met mensen in verschillende landen. Het eindresultaat: verkopen die de prognoses overstijgen.
[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...CXL
Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
5 ways to convert your website visitors into customers presentation may 2020Xpand
In the current economic climate, you need to make the best possible use of digital marketing to ensure business continuity and, more importantly, profitability.
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
In this FREE session, we covered:
- What you need to consider when placing calls to action (CTAs) on each page of your website and how to get the best out of them. Sometimes it can be as simple as changing one word!
- Following ‘The Xpand Funnel’ to capture website visitor data
- Building credibility through testimonials and reviews, but not just any testimonials and reviews.
- The importance of concise, high-quality content that leads your website user to different pages on your website. Your goal should be to capture as much of their time as possible.
- Creating a landing page dedicated to your LinkedIn connections.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
5 Ways To Convert Your Website Visitors Into CustomersXpand Marketing
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
What's better than raising a million bucks? A million users / customers! Even better, BOTH! Sadly many startups in this region struggle to get their first thousand customers.
The video of the workshop can be found at http://goo.gl/84mP10
Key Takeways :
- Learn the latest in customer acquisition tactics and technology, brought to you by 500 Startups growth mentor, Juan Martitegui
- See how local and regional companies like iMoney, CatchThatBus, TheLuxeNomad and Orori transform their marketing efforts using what they learned from Juan
- Let local serial entrepreneur turned venture capitalist Khailee Ng share his observations on what limiting belief systems prevent local founders from growing fast!
Speaker Profile :
Juan Martitegui was flown in from Argentina after building a reputation for himself. As an entrepreneur, he built 3 Million leads and $20M in revenue with no venture capital funding. As a mentor he is one of the most highly rated out of 300 mentors globally in the 500 Startups network, known for helping companies transform how they grow.
Website : www.mymagic.my
Facebook : https://www.facebook.com/magic.cyberjaya
Twitter : https://twitter.com/magiccyberjaya
Youtube :
SlideShare : http://slidesha.re/1BfSncP
Email : enquiries@mymagic.my
A mentor master class I've been doing for The Refiners, the cross-boarder acceleration program for foreign founders in Silicon Valley. Business models are hard to define for entrepreneurs because as a startup this is precisely your #1 mission: research (in the R&D sense), experiment, pivot and ultimately find a scalable business model for your company. I wish there was a magic recipe in this process. But there isn't. However, there's a methodology that helps and many mistakes to avoid that I wish I had known about when I started 15+ years ago. This is what these slides are about.
Customer experience and product instructionsSharon Burton
Product instructions are part of the Use cycle of the customer experience but how do you know if they are meeting the needs of your customers?
How do you know if your product instructions are meeting your customers needs?
Similar to Don't do anything on your website you wouldn't do on a first date (20)
Praktische tips om van je website een goede, gebruiksvriendelijke website te maken. De tips zijn gebaseerd op problemen die vaak voorkomen in recent gemaakte websites.
Meer dan 30 praktische tips om de conversie van je website de hoogte in te jagen. De tips zijn ingedeeld in 3 categorieën: de aankoop voorbereiden - de aankoop beïnvloeden - de koop sluiten.
Wat zijn de fundamenten voor een goede online communicatie? Hoe maak je een website die converteert? Waarop bezoekers vinden wat ze willen? En welke rol speelt je website nog in een wereld vol fenomenen als Twitter, Facebook, ...
Ik gaf deze presentatie op een studiedag van Vormingplus.
Hoe toptaken identificeren en enkele casesAGConsult
Waarom zijn toptaken belangrijk en wat is de beste methode om ze te achterhalen? Voorbeelden uit de praktijk tonen aan dat 60% van de mensen voor amper 4
zaken naar een website komen.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
8. From 4 to 1,2 seconds
12% more revenue
25% more pageviews
9. Fast loading times are important
Technical stuff:
Hosting – Image size – Limited number of scripts – Caching – Compression
But most importantly: nu fluffy stuff, only show things that matter.
@agconsult
10. "Web design isn't about adding stuff.
It's about keeping only those elements
that add to the bottom line."
Karl Gilis - @agconsult
11. 2. Be patient
Don't start with a French kiss. Build some kind of relationship first.
@agconsult
12.
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15.
16.
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18.
19.
20. It will probably work on short term.
But is this the kind of relationship you want?
Karl Gilis - @agconsult
21. Don't start with a modal overlay.
Use delayed or exit overlays instead.
Yes, most marketing people and designers hate overlays.
But they do work. Especially if you use them in a smart way.
@agconsult
22. • 300% increase in monthly sales leads.
• 48.54% lift in sales.
23. 8% of our blog readers download a pdf-version
or pdf-upgrade of our articles
24. Start testing with delayed overlays
Even if you hate them.
Yes: even if you really, really hate them.
@agconsult
47. "I really believe in less is more.
But as a brand we want to push things on our
homepage.
And, as you know, an image says so much more
than 1.000 words."
Every marketeer in the world
51. Only 3% clicks on the banner.
38% clicks on the direct link, much lower
on the page.
A big banner isn't the solution
• 41% direct succes
• 18% indirect succes
• 42% fails
10% clicks on the general product
category.
52. This variation performed best on all questions.
• 61% direct succes
• 19% indirect succes
• 20% fails
53. Forget banners and other cries for
attention
The visitor is already on your website or your landing page.
Pay attention to their needs.
@agconsult
54. "Offline marketing is about
getting attention.
Online marketing is about
paying attention."
Gerry McGovern
55. 5. Make sure you get the attention you deserve
Minimize the risk of distraction.
@agconsult
59. On this landing page, we deleted the
floating main navigation.
This resulted in an uplift of over 24,2%.
60.
61. Removing the main navigation, resulted in a
significant lift in bookings.
62. Remove navigation, especially for
visitors coming from specific search
queries
When navigation turns into a distraction, remove or hide it.
@agconsult
83. What's the goal of my website
What's the goal of my visitors
Karl Gilis - @agconsult
84.
85. Ask your visitors & (potential) clients
the right questions
Targeted surveys and interviews are my favourite methods.
. @agconsult
86. Some of my favorite questions
• On website
• What is the purpose of your visit to our website today?
• What are the most important things when buying …?
• What’s keeping you from buying this product right now?
• What’s holding you back from completing your purchase today?
• What convinced you the most to decide to ask a quote?
• Was there something that made you hesitate? If so, what?
• Existing clients
• What convinced you the most to buy this product from us?
• What’s the one thing that nearly stopped you buying from us?
• What would you miss most if your X broke down / if we took away X
• What's the most important thing X helped you to achieve?
87. What is the purpose of your visit to our website today?
101. 32,5% more people reach this point:
- Our version: 69,45%
- Original: 52,41%
44,1% more people reach this point
100% more visitors go to a product detail page
76,2% more requests for quote
57,8% more brochure downloads
102. Don't be afraid of long pages.
People do scroll.
Not everything needs to be above the fold.
But make sure visitors do scroll and convert.
@agconsult
124. If you don't care about words,
you're a decorator.
Not a designer.
Karl Gilis - @agconsult
125. Of course I want to tell another story
about Suzuki.
But I'm not going to tell it.
Because I know you have 1 question.
126. Karl,
why is there so much Suzuki in your talk?
• I'm a Suzuki reseller
• I only have one client
• I want to illustrate you can do many things on 1 website.
• From 6 to 84 requests for offer per day.
That's a 1.300% increase.
129. Get my free ebook now
10 conversion tips that work on every website
15 cases from the real world
6 best practices from leading websites
www.agconsult.com/ebook.html
www.slideshare.net/agconsult
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