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Optimizing the customer journey
Karl Gilis
@agconsult
Karl Gilis
Optimize the whole funnel
The funnel on most websites
How most people try to solve this
What AB-testing is about
35,4% more forms submitted
+ 45,9% clicks on "Get a quote"
+ 15,6% clicks on "Book a test drive"
78% more clicks
More cases for your inspiration
Sliders| Less marketing| Remove clutter| Buttons| Just test it
Sliders suck
- 28% more clicks
- 3% less bounces
- 55% more clicks
- 3% less bounces
- 188% more clicks
- 75% more sales
Less marketing, more action
23 times more people
use the dealer locator
• 27,2% more clicks on the
contact button
• 46,0% more clicks on
Twinson
12,2% more clicks on these
product boxes
6,6% more clicks below the fold
Remove clutter
624,4% more newsletter subscribers
60% more clicks on
one of these
"Recently published
articles"
11,3% more sales
15,5% more revenue
You really need a call to action
72,3% more clicks to
product pages
13,1% more clicks to
product pages
16,4% more clicks
4,9% more clicks
19,0% fewer clicks
26,8% fewer clicks
Just test it!
25% more reservations
51% more clicks on add to cart
23,2% more conversion
19,4% more conversion
Questions?
@agconsult on Twitter
www.agconsult.com

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