5. From 4 to 1,2 seconds
12% more revenue
25% more pageviews
6. Fast loading times are important
Technical stuff:
Hosting – Image size – Limited number of scripts – Caching – Compression
But most importantly: nu fluffy stuff, only show things that matter.
@agconsult
7. "Web design isn't about adding stuff.
It's about keeping only those elements
that add to the bottom line."
Karl Gilis - @agconsult
8. 2. Be patient
Don't start with a French kiss. Build some kind of relationship first.
9.
10.
11. Don't start with a modal overlay.
Use delayed or exit overlays instead.
Yes, most marketing people and designers hate overlays.
But they do work. Especially if you use them in a smart way.
@agconsult
12. • 300% increase in monthly sales leads.
• 48.54% lift in sales.
13. It took me 13 years to get 2.624
subscribers to my newsletter.
14. The last 18 months my list grew with 7.978 new
subscribers thanks to this beauty.
15. Start testing with delayed overlays
Even if you hate them.
Yes: even if you really, really hate them.
@agconsult
37. "I really believe in less is more.
But as a brand we want to push things on our
homepage.
And, as you know, an image says so much more
than 1.000 words."
Every marketeer in the world
40. Only 3% clicks on the banner.
38% clicks on the direct link, much lower
on the page.
A big banner isn't the solution
• 41% direct succes
• 18% indirect succes
• 42% fails
10% clicks on the general product
category.
41. The boring version performed best on all questions
• 61% direct succes
• 19% indirect succes
• 20% fails
42. Forget banners and other cries for
attention
The visitor is already on your website or your landing page.
Pay attention to their needs.
@agconsult
43. "Offline marketing is about
getting attention.
Online marketing is about
paying attention."
Gerry McGovern
44. 5. Make sure you get the attention you deserve
Minimize the risk of distraction.
45.
46.
47. Removing the main navigation, resulted in a
significant lift in bookings.
48.
49. On this landing page, we deleted the
floating main navigation.
This resulted in an uplift of over 24,2%.
50. Remove navigation, especially for
visitors coming from specific search
queries
When navigation turns into a distraction, remove or hide it.
@agconsult
56. Question
Why would you visit the website of a petrol station brand such as Lukoil,
Rompetrol, Shell or Gazprom?
What is your goal?
57.
58.
59.
60.
61.
62.
63.
64.
65. Stop asking what the goal of your website is.
Find out the goals & needs of your visitors.
Karl Gilis - @agconsult
66. Ask your visitors & (potential) clients
the right questions
Targeted surveys and interviews are my favourite methods.
.
@agconsult
67. Some of my favorite questions
• On website
• What is the purpose of your visit to our website today?
• What are the most important things when buying …?
• What convinced you the most to decide to ask a quote?
• Was there something that made you hesitate? If so, what?
• Existing clients
• What would you miss most if your X broke down / if we took away X
• What do you like the most about X
• What's the most important thing X helped you to achieve?
68.
69. What is the purpose of your visit to our website today?
75. Put what's important for your
visitors on the left side of your page
This can sometimes make a difference. Sometimes it doesn't do sh*t.
.
@agconsult
76. What convinced you the most to decide to ask a
quote?
Was there something that made you hesitate?
If so, what?
77,1% more requests for quote
77. Know what your clients & visitors want
And get filthy rich
.
@agconsult
78. Stop selling the way you want to sell
Sell the way people want to buy
Karl Gilis - @agconsult
79. 7. Tell something interesting first
Don't bore your date to death. Make sure they want to know more about you.
84. 32,5% more people reach this point:
- Our version: 69,45%
- Original: 52,41%
44,1% more people reach this point
100% more visitors go to a product detail page
76,2% more requests for quote
57,8% more brochure downloads
85. Don't be afraid of long pages.
People do scroll.
Not everything needs to be above the fold.
But make sure visitors do scroll and convert.
@agconsult
86.
87. What’s above the fold really matters
Although designers keep saying the page fold is a myth, it really isn't.
@agconsult
88. 8. The fun factor
Make your date laugh and you'll win their heart.
116. Repeat your CTA at the bottom of
your page
Believe me. This works. Always.
@agconsult
117. And then there's the exit overlay
That will probably work for your website too.
Remember: there should be an advantage for the visitor.
@agconsult
118. • 272% increase in mail addresses
• Big increase in requests for offer & test drives
119. Don't focus on one funnel.
Cold selling is hard.
@agconsult
123. Get my free ebook now
10 conversion tips that work on every website
15 cases from the real world
6 best practices from leading websites
www.agconsult.com/ebook.html
www.slideshare.net/agconsult
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