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TOURISM PRODUCTS

Prepared by Asst.Prof H.K Roy
05/05/16preparedbyAsst.Prof.H.K.ROY
CONTENTS
Tourism products:
Concepts
Definition
Classification
Difference between tourism resource and products
05/05/16preparedbyAsst.Prof.H.K.ROY
CONCEPT
 When tourist decide to travel to a particular
destination, they look forward to a pleasurable
experience in terms of a safe and comfortable
journey, good accommodation and meals,
interesting attractions and leisure
activities.These are the expectations or products,
which the tourist is willing to spend money for.
05/05/16preparedbyAsst.Prof.H.K.ROY
CONCEPT
 Product
“A product in general can be a thing, a place, a person, an
event, etc. which satisfies the needs of the person
purchasing the product.”
The product may be defined as the ‘sum total of physical and
psychological satisfaction it provides to the buyer’.
05/05/16preparedbyAsst.Prof.H.K.ROY
CONT….
 The product can be exchanged for some value.
 It motivates the consumer to purchase it.
 The tourism industry is a service industry and provides
products which are nothing but services.
05/05/16preparedbyAsst.Prof.H.K.ROY
DEFINITION
 Tourism product is
the sum total of a
country’s tourist
attractions,
transport system,
hospitality,
entertainment, and
infrastructure
which is offered to
the tourist, and if
well designed and
developed, will
result in consumer
satisfaction.
05/05/16preparedbyAsst.Prof.H.K.ROY
CONT….
 Tourism product is the country’s natural beauty, its climate,
history, culture, and the people.
 The other essential elements are the existing facilities or the
infrastructure, which are necessary for the stay to be
comfortable and it include water supply, electricity, roads,
transport, communication, services and other ancillary services
05/05/16preparedbyAsst.Prof.H.K.ROY
Tourism
product
Tourism
product
Attractio
n Amenities
Accommod
ation Catering
travel
insurance
Ta/To
Port &
airports
Guide &
escort
Passport
offices
Custom
excise
services
Tourist
information
centers
Bank
&currency
exchangeGovt. &
pvt. org
Categories of service goods…
05/05/16preparedbyAsst.Prof.H.K.ROY
CLASSIFICATION OF TOURISM
PRODUCT
 There are three ways in which tourist products can be
classified..
 Based on attraction;
 Based on destination
 Based on category of product
05/05/16preparedbyAsst.Prof.H.K.ROY
BASED ON ATTRACTION
05/05/16preparedbyAsst.Prof.H.K.ROY
NATURAL ATTRACTIONS & MAN
MADE ATTRACTIONS
 Natural attractions are found all over the world like;
beaches, deserts, hills, mountains, climate, flora and
fauna, islands, these are nature gifts to human being.
 Man-made products include fairs, festivals, cuisine,
architecture, monuments, shopping etc.
05/05/16preparedbyAsst.Prof.H.K.ROY
SYMBIOTIC ATTRACTION
 Symbiotic products does not come under natural or
human-made category. Marine park, flower festival,
wildlife sanctuary, water sports etc.
 Note:- the resources provided by nature which are
converted into the product by humans but nature
remains the core attractions.
05/05/16preparedbyAsst.Prof.H.K.ROY
CLASSIFICATION BASED ON
DESTINATION
05/05/16preparedbyAsst.Prof.H.K.ROY
EVENT BASED
 Where an event is an attraction, it as an event
based tourist product.
 Events attract tourists as spectators and also as
participants in the events, sometimes for both.
 Events attract tourists as spectators and also as
participants in the events, sometimes for both
 Event attractions are temporary
 Example:- the Republic Day Parade, Khajuraho
Dance Festival. the Kumbh Mela etc.
05/05/16preparedbyAsst.Prof.H.K.ROY
SITE BASED TOURISM PRODUCTS
 When an attraction is a place or site then
it is called a site based tourist product.
 Site attractions are permanent by nature
 Taj Mahal, The Great Wall of China, The
Grand Canyon in Arizona, Eiffel Tower,
Statue of Liberty, Temples of Khajuraho,
etc.
05/05/16preparedbyAsst.Prof.H.K.ROY
CLASSIFICATION BASED ON
CATEGORY OF PRODUCT
05/05/16preparedbyAsst.Prof.H.K.ROY
CONT…
 Products are visualized as a continuous whole or as a
series ranging from a simple activity which may
constitute the product to an entire circuit.
 It is based on activity, event, site, destination,
package and tourism circuit.
05/05/16preparedbyAsst.Prof.H.K.ROY
 Activity based:- active participation of tourist. e.g.
-Adventure sports
 Event based:- Elephanta festival, Mumbai.
 Site based:- Museums at New York
 Destination Based:- many cities in the world themselves a
tourist attraction.
 Package and Programs :- under this category come the
offers which are complimentary and are offered by service
providers. For examples:- free casino tickets to participants of
a conference.
 Tourism circuits:- they are the combination of the multiple
chain of destinations marketed as one product. Examples:-
Buddhist circuit, char dham yatra
(Gangotri,Yamunotri,Kedarnath, Badrinath),Golden triangle
05/05/16preparedbyAsst.Prof.H.K.ROY
THESE ARE WHAT TYPES ATTRACTIONS ?
05/05/16preparedbyAsst.Prof.H.K.ROY
ANY QUESTIONS!!!
05/05/16preparedbyAsst.Prof.H.K.ROY

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Mod i tourism products

  • 1. TOURISM PRODUCTS  Prepared by Asst.Prof H.K Roy 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 2. CONTENTS Tourism products: Concepts Definition Classification Difference between tourism resource and products 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 3. CONCEPT  When tourist decide to travel to a particular destination, they look forward to a pleasurable experience in terms of a safe and comfortable journey, good accommodation and meals, interesting attractions and leisure activities.These are the expectations or products, which the tourist is willing to spend money for. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 4. CONCEPT  Product “A product in general can be a thing, a place, a person, an event, etc. which satisfies the needs of the person purchasing the product.” The product may be defined as the ‘sum total of physical and psychological satisfaction it provides to the buyer’. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 5. CONT….  The product can be exchanged for some value.  It motivates the consumer to purchase it.  The tourism industry is a service industry and provides products which are nothing but services. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 6. DEFINITION  Tourism product is the sum total of a country’s tourist attractions, transport system, hospitality, entertainment, and infrastructure which is offered to the tourist, and if well designed and developed, will result in consumer satisfaction. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 7. CONT….  Tourism product is the country’s natural beauty, its climate, history, culture, and the people.  The other essential elements are the existing facilities or the infrastructure, which are necessary for the stay to be comfortable and it include water supply, electricity, roads, transport, communication, services and other ancillary services 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 8. Tourism product Tourism product Attractio n Amenities Accommod ation Catering travel insurance Ta/To Port & airports Guide & escort Passport offices Custom excise services Tourist information centers Bank &currency exchangeGovt. & pvt. org Categories of service goods… 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 9. CLASSIFICATION OF TOURISM PRODUCT  There are three ways in which tourist products can be classified..  Based on attraction;  Based on destination  Based on category of product 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 11. NATURAL ATTRACTIONS & MAN MADE ATTRACTIONS  Natural attractions are found all over the world like; beaches, deserts, hills, mountains, climate, flora and fauna, islands, these are nature gifts to human being.  Man-made products include fairs, festivals, cuisine, architecture, monuments, shopping etc. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 12. SYMBIOTIC ATTRACTION  Symbiotic products does not come under natural or human-made category. Marine park, flower festival, wildlife sanctuary, water sports etc.  Note:- the resources provided by nature which are converted into the product by humans but nature remains the core attractions. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 14. EVENT BASED  Where an event is an attraction, it as an event based tourist product.  Events attract tourists as spectators and also as participants in the events, sometimes for both.  Events attract tourists as spectators and also as participants in the events, sometimes for both  Event attractions are temporary  Example:- the Republic Day Parade, Khajuraho Dance Festival. the Kumbh Mela etc. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 15. SITE BASED TOURISM PRODUCTS  When an attraction is a place or site then it is called a site based tourist product.  Site attractions are permanent by nature  Taj Mahal, The Great Wall of China, The Grand Canyon in Arizona, Eiffel Tower, Statue of Liberty, Temples of Khajuraho, etc. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 16. CLASSIFICATION BASED ON CATEGORY OF PRODUCT 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 17. CONT…  Products are visualized as a continuous whole or as a series ranging from a simple activity which may constitute the product to an entire circuit.  It is based on activity, event, site, destination, package and tourism circuit. 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 18.  Activity based:- active participation of tourist. e.g. -Adventure sports  Event based:- Elephanta festival, Mumbai.  Site based:- Museums at New York  Destination Based:- many cities in the world themselves a tourist attraction.  Package and Programs :- under this category come the offers which are complimentary and are offered by service providers. For examples:- free casino tickets to participants of a conference.  Tourism circuits:- they are the combination of the multiple chain of destinations marketed as one product. Examples:- Buddhist circuit, char dham yatra (Gangotri,Yamunotri,Kedarnath, Badrinath),Golden triangle 05/05/16preparedbyAsst.Prof.H.K.ROY
  • 19. THESE ARE WHAT TYPES ATTRACTIONS ? 05/05/16preparedbyAsst.Prof.H.K.ROY