Basic Nature of Tourism. Characteristics of Product. Intangibility.Inseparability.Variability .Perishable.Unstable Demand. Fixed supply in the short run.Absence of Ownership, Heterogeneous.Risky.Marketable.
Difference between tour operator and travel agent10th
A tour operator is responsible for arranging all aspects of a tour such as transportation, accommodation, meals, guides, and optional activities. They contract with various service providers and package the components together. Tour operators focus on select destinations and provide convenient travel options for tourists. A travel agent sells tour packages to clients and acts as an intermediary between tour operators and customers, helping clients book packages that meet their needs and budgets.
System of Measures for Excellence in DestinationsScott Rains
SYSTEM OF MEASURES FOR EXCELLENCE IN DESTINATIONS (SMED)
Tourism destinations should sustain or enhance the geographical character of a place its environment, culture, aesthetics, heritage and the well-being of its residents.
To help bring destinations worldwide towards excellence, the World Centre of Excellence for Destinations (CED) has developed a System of Measures for Excellence in Destinations, or SMED, a unique system that focuses on short-term and long-term goals of sustainable tourism. In implementing a SMED, destinations benefit by receiving concrete and feasible recommendations for strategic interventions and continuous improvement.
This document discusses tour operations and the role of tour operators. It begins by defining a tour operator as a company that combines various travel components, such as flights, transfers, and hotel accommodations, into packaged tours. It then outlines the history of tourism, including key figures like Thomas Cook who organized early package tours in the 1800s. The document also categorizes different types of tours and tour operators, such as escorted, independent, inbound, and outbound operators. Finally, it describes the main functions of tour operators, which include providing travel information, creating itineraries, booking reservations and accommodations, pricing packages, and arranging travel insurance for clients.
This document provides an overview of the travel and tourism industry. It defines travel and tourism, discusses the components of the tourism industry such as travel agents and lodging. It also examines the types of tourists, including business and leisure tourists. Additionally, it outlines the impacts of the tourism industry including the social, cultural, economic and environmental impacts. Finally, it discusses some of the major challenges facing the tourism industry such as fluctuations in currency exchange rates and seasonal dependence.
This document discusses tourism products and their key elements. It defines tourism products as the psychological and physical satisfaction tourists receive when traveling. There are four main types of tourism products: attractions, accessibility, accommodation, and amenities. Attractions are the most important element and can include historical sites, natural landscapes, and events. Accessibility refers to transportation options like planes, trains, cars, etc. that enable tourists to reach destinations. Accommodation provides lodging and is essential for tourists to spend at least one night somewhere. Amenities enhance the tourism experience through recreation, entertainment, and other facilities.
This document discusses tourism demand, including definitions and important data for measuring demand. Tourism demand is defined as expenditures by visitors during and related to trips outside their usual environment. Key data for measuring demand includes number of visitors, transportation method, length of stay, accommodations, and money spent. Demand is determined by lifestyle factors like income and age as well as the supply environment. Volume statistics measure arrivals and departures while value statistics measure expenditures. Visitor profiles provide additional details. Demand is measured based on propensity to travel and resistance factors like costs and cultural differences at potential destinations.
This document discusses factors that influence tourism consumer behavior and decision making. It covers motivation theories, roles and psychographics of tourists, and models of the consumer decision process. Key elements discussed include attitudes, perceptions, images, and motivators that differ between individuals and affect travel decisions.
Destination development policies for alternative tourismSarabindhGManoj
This document discusses destination development policies for alternative tourism. It defines alternative tourism as travel that encourages interaction with local environments, people and communities. Some forms of alternative tourism mentioned include nature-based tourism, cultural tourism, senior citizen tourism, and sustainable tourism. The document also discusses concepts like heritage tourism, cultural tourism, eco-tourism, and ethnic tourism. It notes some criteria for better alternative tourism destination development such as efficiency and influence on regional economic growth and quality of life. Finally, it provides an example of Tanzania's destination development policies and strategies, which include improving infrastructure and accessibility as well as promoting Tanzania's image and protecting wildlife and cultural resources.
Difference between tour operator and travel agent10th
A tour operator is responsible for arranging all aspects of a tour such as transportation, accommodation, meals, guides, and optional activities. They contract with various service providers and package the components together. Tour operators focus on select destinations and provide convenient travel options for tourists. A travel agent sells tour packages to clients and acts as an intermediary between tour operators and customers, helping clients book packages that meet their needs and budgets.
System of Measures for Excellence in DestinationsScott Rains
SYSTEM OF MEASURES FOR EXCELLENCE IN DESTINATIONS (SMED)
Tourism destinations should sustain or enhance the geographical character of a place its environment, culture, aesthetics, heritage and the well-being of its residents.
To help bring destinations worldwide towards excellence, the World Centre of Excellence for Destinations (CED) has developed a System of Measures for Excellence in Destinations, or SMED, a unique system that focuses on short-term and long-term goals of sustainable tourism. In implementing a SMED, destinations benefit by receiving concrete and feasible recommendations for strategic interventions and continuous improvement.
This document discusses tour operations and the role of tour operators. It begins by defining a tour operator as a company that combines various travel components, such as flights, transfers, and hotel accommodations, into packaged tours. It then outlines the history of tourism, including key figures like Thomas Cook who organized early package tours in the 1800s. The document also categorizes different types of tours and tour operators, such as escorted, independent, inbound, and outbound operators. Finally, it describes the main functions of tour operators, which include providing travel information, creating itineraries, booking reservations and accommodations, pricing packages, and arranging travel insurance for clients.
This document provides an overview of the travel and tourism industry. It defines travel and tourism, discusses the components of the tourism industry such as travel agents and lodging. It also examines the types of tourists, including business and leisure tourists. Additionally, it outlines the impacts of the tourism industry including the social, cultural, economic and environmental impacts. Finally, it discusses some of the major challenges facing the tourism industry such as fluctuations in currency exchange rates and seasonal dependence.
This document discusses tourism products and their key elements. It defines tourism products as the psychological and physical satisfaction tourists receive when traveling. There are four main types of tourism products: attractions, accessibility, accommodation, and amenities. Attractions are the most important element and can include historical sites, natural landscapes, and events. Accessibility refers to transportation options like planes, trains, cars, etc. that enable tourists to reach destinations. Accommodation provides lodging and is essential for tourists to spend at least one night somewhere. Amenities enhance the tourism experience through recreation, entertainment, and other facilities.
This document discusses tourism demand, including definitions and important data for measuring demand. Tourism demand is defined as expenditures by visitors during and related to trips outside their usual environment. Key data for measuring demand includes number of visitors, transportation method, length of stay, accommodations, and money spent. Demand is determined by lifestyle factors like income and age as well as the supply environment. Volume statistics measure arrivals and departures while value statistics measure expenditures. Visitor profiles provide additional details. Demand is measured based on propensity to travel and resistance factors like costs and cultural differences at potential destinations.
This document discusses factors that influence tourism consumer behavior and decision making. It covers motivation theories, roles and psychographics of tourists, and models of the consumer decision process. Key elements discussed include attitudes, perceptions, images, and motivators that differ between individuals and affect travel decisions.
Destination development policies for alternative tourismSarabindhGManoj
This document discusses destination development policies for alternative tourism. It defines alternative tourism as travel that encourages interaction with local environments, people and communities. Some forms of alternative tourism mentioned include nature-based tourism, cultural tourism, senior citizen tourism, and sustainable tourism. The document also discusses concepts like heritage tourism, cultural tourism, eco-tourism, and ethnic tourism. It notes some criteria for better alternative tourism destination development such as efficiency and influence on regional economic growth and quality of life. Finally, it provides an example of Tanzania's destination development policies and strategies, which include improving infrastructure and accessibility as well as promoting Tanzania's image and protecting wildlife and cultural resources.
This document discusses key concepts relating to quality service in the hospitality industry. It begins by outlining the objectives of understanding differences between products and services, the importance of meeting guest expectations, defining service quality and value, and listing components of the guest experience. It then provides examples of defining quality, value, and costs. It also discusses the nature of services, dimensions of service quality like reliability and responsiveness, and components of the guest experience like the service product, setting, and delivery system. The document aims to explain fundamental hospitality concepts.
This document discusses different types of tour operations including travel agencies, online travel agencies, tour operators, destination marketing organizations, and other organizations. It describes travel agencies as intermediaries between suppliers and travelers. Online travel agencies allow users to choose trip components based on price. Tour operators package and sell all or most trip components. Types of tour operators include inbound, outbound, domestic, ground, and receptive operators.
The document discusses India's tourism industry and the Ministry of Tourism's role in regulating it. It outlines the ministry's hotel classification system of 1-5 star ratings and heritage categories. It also discusses the ministry's approval and classification of travel agents, tour operators, adventure tour operators, and transport operators. Various tourism products and the seven pillars of tourism are briefly mentioned as well.
The document discusses MICE (Meetings, Incentives, Conventions and Exhibitions) tourism. MICE represents a sector of business events and activities beyond leisure tourism. Key players in the sector include clients like associations and corporations who organize these events, and suppliers who provide services like airlines, accommodations, and venues. The document then provides overviews and explanations of the different types of events in MICE - meetings which share information, incentives which reward salespeople, conventions for exchanges between common interest groups, and exhibitions to showcase new products and services to potential buyers. Reasons for MICE include stimulation, networking, education, product updates, and strategic planning.
Tourism products are anything that satisfies a tourist's wants or needs during their travel, including attractions, accessibility, accommodation, amenities, and food. They have characteristics of being intangible, perishable, composite, unstable demand, and fixed supply in the short run. Types of tourism products include natural and man-made attractions, as well as culture, education, religion, traditions, entertainment, business, events, health, eco, rural, ethnic, and golf tourism. Tourism products are produced through a system using primary resources like land and labor, intermediate facilities and services, and result in final tourist experiences.
This document provides an overview of key concepts in tourism. It defines tourism and discusses its characteristics, objectives, growth drivers, types of tourists and destinations. It also examines various forms of tourism like religious, historical and adventure tourism. Finally, it outlines the economic benefits and components of the tourism industry.
Travel agents can be either retail agents who sell directly to customers, or wholesale agents who sell to other agencies. They organize travel by assembling different components like accommodation, transportation, and activities. Full service agencies handle all types of travel while specialized agencies focus on certain interests or business travelers. Online travel agents allow customers to book travel online. The key functions of travel agencies are providing information, planning itineraries, making reservations and payments, and coordinating with suppliers.
Transportation systems are fundamental to logistics and planning whenever vehicles are used to move people or items. They allow for public transportation like buses and trains, and help airlines schedule flight arrivals. A transportation system refers broadly to the equipment and logistics involved in moving passengers and cargo via various modes of transport. The purpose is to coordinate movement in a way that reduces costs and improves delivery times through effective scheduling and route management.
The document discusses the characteristics of tourism resources. It notes that tourism resources have three main characteristics: they must be recognized as having economic value to tourism, they are often shared with other uses, and they are perishable. It then provides examples of various global land-based tourism resources, including mountains, coastal areas like beaches and coral reefs, inland water resources, and cultural attractions.
This document provides a summary of an upcoming training session on the airline industry and e-ticketing. It introduces the speaker, Md. Shaifullar Rabbi, who has extensive experience in the tourism and hospitality field. It then provides an overview of key aspects of the airline industry, including industry employment statistics, major airline functions, types of airline jobs, and important reference materials like the Official Airline Guide and Travel Information Manual. Finally, it discusses e-ticketing and the role of global distribution systems and computer reservation systems in airline bookings.
The document discusses two main categories of tourism: mass tourism and alternative tourism. Mass tourism involves large groups traveling to specialized locations with fixed programs and packages. Alternative tourism is individually planned and focuses on experiencing local cultures first-hand in secluded areas during non-peak times by arranging one's own travel. The document provides examples of different types of tourism like pleasure, business, nature, cultural, social, recreation, active, sports, religious, health, adventure, wilderness, and ecotourism.
The document discusses concepts related to costing in the travel and tourism industry. It describes how full costing includes all fixed and variable costs to compute the total cost per unit of output. It then outlines the various components that make up the costs of a tour, including hotels, meals, transportation, guides and other miscellaneous expenses. Finally, it discusses how travel agents calculate pricing by adding a markup to the total costs.
This document discusses tourism in Europe. It begins by outlining the different regions in Europe, including Western, Eastern, Northern, Southern and Mediterranean Europe. It then examines factors like the influence of the EU, economic development levels, and historical influences on tourism. Specific countries and areas are highlighted in each region. Challenges and types of tourism for different parts of Europe are also summarized.
Package tours combine various travel components such as transportation, accommodation, meals, activities, and services into a single price paid by the tourist in advance. Thomas Cook introduced the first inclusive tour in 1855. Popular types of package tours include escorted tours where a tour guide accompanies the group, incentive tours provided by companies to reward employees, and group inclusive tours which offer discounts for traveling in a group. Package tours are a vital part of the global travel and tourism industry.
This document discusses seasonality in tourism and its impacts and management strategies. It begins with an introduction that climate change will cause rises in global temperature and sea levels with substantial regional variations. Tourism is affected by climatic variations more than other sectors.
It then defines peak, shoulder, and off seasons and discusses the natural and institutional causes of seasonality. The impacts of seasonality include higher prices and costs in peak seasons, underutilization of facilities in off-seasons, and unstable employment and income. Management strategies to address seasonality involve differential pricing, diversifying products and markets, and facilitation from the state such as staggering holidays and improving infrastructure.
This document discusses tourism policy and its objectives. Tourism policy is defined as public policy formulated by central and local governments to regulate the tourism industry. The objectives of tourism policy are to maximize economic, socio-cultural, and environmental benefits while minimizing negative impacts. Tourism policy objectives are achieved through planning, legislation, facilitating development, taxation, education/training, and marketing. Governments establish rules and provide infrastructure/support to develop the tourism sector in a sustainable manner.
Unit Topics:
Hospitality and Tourism
The nature of tourism services
Major categories of tourism product and services
Industry Terminology
Tourism Organizations
Learning Objectives:
Define the basics and purposes the nature of travel and tourism and the sectors of the modern visitor economy it supports
Push factors refer to intrinsic motivations that push people to travel such as fulfilling prestige, enhancing relationships, seeking relaxation, and fulfilling spiritual needs. Pull factors are attributes of a destination that attract tourists, such as events and activities, easy access and affordability, history and culture, variety seeking, natural resources, and effective marketing efforts. The push-pull model distinguishes between factors that motivate people to travel away from home and attributes of destinations that attract visitors.
Tourism involves travel away from one's home for purposes such as holidays, business, visiting friends and relatives, pilgrimages, or sporting events. It is a major global industry, employing more people than any other. The tourism industry comprises various components including accommodation, transportation, attractions, support services, food and beverage operations, and retail stores. New developments may include very large airplanes carrying hundreds of passengers, space tourism, underwater hotels, and more specialized accommodation types. Tourism benefits local economies and brings cultural exchange, but tourists' experiences depend on descriptions provided before their visits.
A presentation on the various components of Tourism i.e. the 5 A's of tourism which are attraction, accommodation, accessibility, amenities, activities.
The document discusses different perspectives on studying tourism including geographical, sociological, historical, managerial, and economic perspectives. It then covers the basic nature of tourism, looking at its origins in Sanskrit literature and its two main components - travel for pleasure and the business of providing tours and services. Key characteristics of tourism products and services are described such as intangibility, variability, perishability, and the composite nature of tourism experiences involving multiple providers.
This document discusses key concepts relating to quality service in the hospitality industry. It begins by outlining the objectives of understanding differences between products and services, the importance of meeting guest expectations, defining service quality and value, and listing components of the guest experience. It then provides examples of defining quality, value, and costs. It also discusses the nature of services, dimensions of service quality like reliability and responsiveness, and components of the guest experience like the service product, setting, and delivery system. The document aims to explain fundamental hospitality concepts.
This document discusses different types of tour operations including travel agencies, online travel agencies, tour operators, destination marketing organizations, and other organizations. It describes travel agencies as intermediaries between suppliers and travelers. Online travel agencies allow users to choose trip components based on price. Tour operators package and sell all or most trip components. Types of tour operators include inbound, outbound, domestic, ground, and receptive operators.
The document discusses India's tourism industry and the Ministry of Tourism's role in regulating it. It outlines the ministry's hotel classification system of 1-5 star ratings and heritage categories. It also discusses the ministry's approval and classification of travel agents, tour operators, adventure tour operators, and transport operators. Various tourism products and the seven pillars of tourism are briefly mentioned as well.
The document discusses MICE (Meetings, Incentives, Conventions and Exhibitions) tourism. MICE represents a sector of business events and activities beyond leisure tourism. Key players in the sector include clients like associations and corporations who organize these events, and suppliers who provide services like airlines, accommodations, and venues. The document then provides overviews and explanations of the different types of events in MICE - meetings which share information, incentives which reward salespeople, conventions for exchanges between common interest groups, and exhibitions to showcase new products and services to potential buyers. Reasons for MICE include stimulation, networking, education, product updates, and strategic planning.
Tourism products are anything that satisfies a tourist's wants or needs during their travel, including attractions, accessibility, accommodation, amenities, and food. They have characteristics of being intangible, perishable, composite, unstable demand, and fixed supply in the short run. Types of tourism products include natural and man-made attractions, as well as culture, education, religion, traditions, entertainment, business, events, health, eco, rural, ethnic, and golf tourism. Tourism products are produced through a system using primary resources like land and labor, intermediate facilities and services, and result in final tourist experiences.
This document provides an overview of key concepts in tourism. It defines tourism and discusses its characteristics, objectives, growth drivers, types of tourists and destinations. It also examines various forms of tourism like religious, historical and adventure tourism. Finally, it outlines the economic benefits and components of the tourism industry.
Travel agents can be either retail agents who sell directly to customers, or wholesale agents who sell to other agencies. They organize travel by assembling different components like accommodation, transportation, and activities. Full service agencies handle all types of travel while specialized agencies focus on certain interests or business travelers. Online travel agents allow customers to book travel online. The key functions of travel agencies are providing information, planning itineraries, making reservations and payments, and coordinating with suppliers.
Transportation systems are fundamental to logistics and planning whenever vehicles are used to move people or items. They allow for public transportation like buses and trains, and help airlines schedule flight arrivals. A transportation system refers broadly to the equipment and logistics involved in moving passengers and cargo via various modes of transport. The purpose is to coordinate movement in a way that reduces costs and improves delivery times through effective scheduling and route management.
The document discusses the characteristics of tourism resources. It notes that tourism resources have three main characteristics: they must be recognized as having economic value to tourism, they are often shared with other uses, and they are perishable. It then provides examples of various global land-based tourism resources, including mountains, coastal areas like beaches and coral reefs, inland water resources, and cultural attractions.
This document provides a summary of an upcoming training session on the airline industry and e-ticketing. It introduces the speaker, Md. Shaifullar Rabbi, who has extensive experience in the tourism and hospitality field. It then provides an overview of key aspects of the airline industry, including industry employment statistics, major airline functions, types of airline jobs, and important reference materials like the Official Airline Guide and Travel Information Manual. Finally, it discusses e-ticketing and the role of global distribution systems and computer reservation systems in airline bookings.
The document discusses two main categories of tourism: mass tourism and alternative tourism. Mass tourism involves large groups traveling to specialized locations with fixed programs and packages. Alternative tourism is individually planned and focuses on experiencing local cultures first-hand in secluded areas during non-peak times by arranging one's own travel. The document provides examples of different types of tourism like pleasure, business, nature, cultural, social, recreation, active, sports, religious, health, adventure, wilderness, and ecotourism.
The document discusses concepts related to costing in the travel and tourism industry. It describes how full costing includes all fixed and variable costs to compute the total cost per unit of output. It then outlines the various components that make up the costs of a tour, including hotels, meals, transportation, guides and other miscellaneous expenses. Finally, it discusses how travel agents calculate pricing by adding a markup to the total costs.
This document discusses tourism in Europe. It begins by outlining the different regions in Europe, including Western, Eastern, Northern, Southern and Mediterranean Europe. It then examines factors like the influence of the EU, economic development levels, and historical influences on tourism. Specific countries and areas are highlighted in each region. Challenges and types of tourism for different parts of Europe are also summarized.
Package tours combine various travel components such as transportation, accommodation, meals, activities, and services into a single price paid by the tourist in advance. Thomas Cook introduced the first inclusive tour in 1855. Popular types of package tours include escorted tours where a tour guide accompanies the group, incentive tours provided by companies to reward employees, and group inclusive tours which offer discounts for traveling in a group. Package tours are a vital part of the global travel and tourism industry.
This document discusses seasonality in tourism and its impacts and management strategies. It begins with an introduction that climate change will cause rises in global temperature and sea levels with substantial regional variations. Tourism is affected by climatic variations more than other sectors.
It then defines peak, shoulder, and off seasons and discusses the natural and institutional causes of seasonality. The impacts of seasonality include higher prices and costs in peak seasons, underutilization of facilities in off-seasons, and unstable employment and income. Management strategies to address seasonality involve differential pricing, diversifying products and markets, and facilitation from the state such as staggering holidays and improving infrastructure.
This document discusses tourism policy and its objectives. Tourism policy is defined as public policy formulated by central and local governments to regulate the tourism industry. The objectives of tourism policy are to maximize economic, socio-cultural, and environmental benefits while minimizing negative impacts. Tourism policy objectives are achieved through planning, legislation, facilitating development, taxation, education/training, and marketing. Governments establish rules and provide infrastructure/support to develop the tourism sector in a sustainable manner.
Unit Topics:
Hospitality and Tourism
The nature of tourism services
Major categories of tourism product and services
Industry Terminology
Tourism Organizations
Learning Objectives:
Define the basics and purposes the nature of travel and tourism and the sectors of the modern visitor economy it supports
Push factors refer to intrinsic motivations that push people to travel such as fulfilling prestige, enhancing relationships, seeking relaxation, and fulfilling spiritual needs. Pull factors are attributes of a destination that attract tourists, such as events and activities, easy access and affordability, history and culture, variety seeking, natural resources, and effective marketing efforts. The push-pull model distinguishes between factors that motivate people to travel away from home and attributes of destinations that attract visitors.
Tourism involves travel away from one's home for purposes such as holidays, business, visiting friends and relatives, pilgrimages, or sporting events. It is a major global industry, employing more people than any other. The tourism industry comprises various components including accommodation, transportation, attractions, support services, food and beverage operations, and retail stores. New developments may include very large airplanes carrying hundreds of passengers, space tourism, underwater hotels, and more specialized accommodation types. Tourism benefits local economies and brings cultural exchange, but tourists' experiences depend on descriptions provided before their visits.
A presentation on the various components of Tourism i.e. the 5 A's of tourism which are attraction, accommodation, accessibility, amenities, activities.
The document discusses different perspectives on studying tourism including geographical, sociological, historical, managerial, and economic perspectives. It then covers the basic nature of tourism, looking at its origins in Sanskrit literature and its two main components - travel for pleasure and the business of providing tours and services. Key characteristics of tourism products and services are described such as intangibility, variability, perishability, and the composite nature of tourism experiences involving multiple providers.
Kroz saradnju sa MZ Zeleni venac, građani su ocenili kao jedan od ozbiljnijih problema, pružni prelaz na Savamali. Zajedničkom akcijom, i donacijom koju je obezbedio BUM kroz projekat "Izgradnja bezbednosnog plana u zajednici", ovaj problem je rešen postavljanjem zaštitne ograde koja bi sprečila stihijski i nekontrolisan prelaz pruge. Pored toga, izvršeno je i higijensko i hortikulturno uređenje ovog prostora, zasađena su nova stabla, postavljene nove klupe.
The Demo Driven Product Development AbstractOana Juncu
Iterative product development is like a TV series: You tell a story about the product where customers are heroes. User Experience is nothing more or less than good empathetic storytelling.
Travel and tourism organizations provide products and services to both industry customers and the general public. These organizations can be from the public sector, private sector, or a combination of both sectors. Services for industry customers include business travel arrangements, conference facilities, and marketing assistance. Services for consumers include tour operations, travel agents, tourist information centers, and events at cultural attractions.
Digital Marketing for Outbound Tourism (TTAA)Shivek Sachdev
The document discusses how digital marketing can be used for outbound tourism. It begins by explaining the differences between traditional marketing and digital marketing. It then provides examples of how various traditional marketing tactics have evolved and been replaced by digital alternatives. These include replacing print ads with websites and social media, billboards with online ads, radio with podcasts and blogs. The document then discusses how digital marketing allows tracking of consumer behavior and targeting consumers. It provides a checklist for digital marketing and case studies on using tools like search engine optimization, social media, email marketing and analytics. Finally, it stresses the importance of measuring results and innovating with new digital strategies.
Unit 14: Responsible Tourism Good Practice For Craft Villages In Vietnamduanesrt
The document provides guidance on responsible tourism practices for craft villages in Vietnam. It discusses developing strong product-market links through conducting value chain and market analyses to better meet consumer demand. This ensures products are commercially viable and incomes are reliable. The document also covers managing waste and pollution, effective cooperation between villages, and responsible destination development to balance economic, social and environmental impacts.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Equinox Advisory Ltd. Tourism & Hospitality ServicesBernard Mallia
The document provides an overview of tourism services offered by Equinox Advisory across the public and private sectors. Some key services included destination planning, marketing and promotion, digital strategies, tourism training, cultural tourism development, meetings and events planning, and new product development. The services are aimed at improving destinations' economic, social and environmental goals while increasing tourism revenues and quality of offerings.
I had to do a presentation with my dear collegue on the topic "Tourism product of TUI" and we put a lot effort on the research and visual part of the presentation. So I am sharing it in hope it will help someone :)
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Product development (Tourism destination)Gábor Bódis
The document outlines the conceptual framework and product development process for designing a tourism destination. It details 16 product features to consider, including location, slogan, unique selling points, target segments, visuals, actions, story, basic elements, colors, and satisfaction. The goal is to develop a relevant lodging place or accommodation for the tourism destination of Jungfrau, Switzerland by following the conceptual framework from idea to design.
This document discusses key concepts in product, services, and branding strategy marketing from an Asian perspective. It defines what constitutes a product and service, explores the product-service continuum, and examines different types of consumer and industrial products. The document also covers important branding concepts like branding advantages, packaging, labeling, product support services, product line and mix decisions. It discusses managing service differentiation, quality, and productivity as well as challenges in international product and service marketing.
This document discusses tourism products in India. It defines a tourism product as the sum of a country's attractions, transportation, hospitality, entertainment, and infrastructure offered to tourists to provide consumer satisfaction. Tourism products are classified in three ways: by attraction type (natural, man-made, symbiotic), by destination (event-based, site-based), and by category (activity-based, event-based, site-based, destination-based, package-based, circuit-based). The basic components that make up tourism products are a location's natural beauty, climate, culture, people, and supporting infrastructure.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
The tourism product - characteristics of tourismKaren Houston
Tourism is a composite, service-based industry that provides a total experience for tourists visiting destinations. The tourism product consists of attractions, activities, amenities, and accessibility. Quality in tourism is important due to competition, and focuses on managing expectations, developing products/services, training employees, and implementing quality assurance standards.
The document discusses key concepts in services marketing including:
- Services have unique characteristics like intangibility, inseparability of production and consumption, variability, and perishability.
- Customers play a key role in service delivery and the quality depends on the front-line workers.
- A unified services theory proposes that all unique aspects of managing services stem from the involvement of customers in the production process.
This document defines and discusses tourism products. It provides definitions of tourism products from Kotler and Medlik and Middleton, describing them as bundles that satisfy consumer needs and packages that meet tourist needs from origin to destination. The document also outlines key features of tourism products, such as being perishable, requiring user presence, combining tangible and intangible elements, and having uneven demand. Tourism products are described as experiences of places and people that attract tourists and provide physical and psychological satisfaction during travel.
Services marketing has several unique characteristics compared to goods marketing. [1] Services are intangible, cannot be owned, and are inseparable from their production and delivery. [2] They also perish if not consumed when produced and may vary in quality between providers and over time. [3] A key framework for services marketing is the 7 Ps - product, price, place, promotion, people, process, and physical evidence. Physical evidence helps make intangible services more tangible for customers. Moments of truth and magic/misery refer to positive and negative customer interactions that shape perceptions.
This document discusses key concepts in marketing tourism, including the traditional 4Ps marketing mix of product, price, place, and promotion. It notes that tourism products have intangible characteristics like experiences. The 7Ps model is also introduced, which expands on the traditional model by including people, process, and physical evidence. Tourism differs from other industries in that the product experience spans from pre-trip anticipation to post-trip reflection, and involves integrating multiple suppliers. Marketing tourism requires understanding target markets' expectations and managing employees, processes, and physical facilities to deliver a consistent brand experience.
This document discusses the characteristics of a tourism product. It identifies five key characteristics: 1) Perishability - tourism products like airline seats cannot be stored if unsold; 2) Intangibility - tourism experiences cannot be touched beforehand; 3) Variability - the quality of service delivery can vary between customers; 4) Inseparability - production and consumption occur simultaneously; and 5) Seasonality - demand fluctuates seasonally. The document also provides strategies for managing each characteristic, such as using promotions to address perishability, standardizing procedures to reduce variability, and developing new products for off-peak seasons.
Tour operation involves organizing package tours that combine various travel components like transportation, accommodation, meals, and activities. There are several factors that influence tour operators' pricing. Tour operators have limited flexibility to set prices as most costs are set by suppliers. They aim to keep prices low through efficient negotiations and restraining profit margins. Other factors that affect pricing include demand patterns, production costs, competitors' prices, and the prices of other packages offered. Tour operators must determine the right price that is affordable to target customers and competitive in the market while maximizing profits across their product lines.
This document discusses key concepts in tourism marketing, including the traditional 4Ps marketing mix of product, price, place, and promotion. It notes that tourism products are services that have unique characteristics like intangibility, heterogeneity, temporary ownership, and perishability. These need to be considered when marketing tourism. The document also introduces the 7Ps tourism marketing mix, which adds people, process, and physical evidence. It provides examples of how each of these elements, like employees and facility design, can impact customers' experience and perception of a tourism product or destination.
This document discusses key concepts in tourism marketing, including the traditional 4Ps marketing mix of product, price, place, and promotion. It notes that tourism products are services that have unique characteristics like intangibility, heterogeneity, temporary ownership, and perishability. These need to be considered when marketing tourism. The document also introduces the 7Ps tourism marketing mix, which adds people, process, and physical evidence. It provides examples of how each of these elements, like employees and facility design, can impact customers' experience and perception of a tourism product or destination.
This document discusses marketing services and the key aspects of services marketing. It defines services and their key characteristics including intangibility, heterogeneity, simultaneous production and consumption, and perishability. It examines the development of the services sector and new technologies. It introduces the services marketing triangle which outlines the key relationships between a company, its employees, and customers. It also discusses the challenges of marketing services and compares services to goods. Finally, it examines the elements of the services marketing mix.
characteristics of the tourism market.pdfssusera3efcf
This document introduces tourism and hospitality marketing and discusses the characteristics of the tourism industry. It defines tourism and hospitality marketing as how segments of the tourism industry promote their products and services to consumers. It also outlines three main components of marketing: satisfying customer needs and wants, generating profits through better meeting customer demands than competitors, and integrating marketing efforts across a company. The document then discusses key characteristics of the tourism industry, including its intangible, inseparable, variable, perishable, seasonal, substitutable, and high involvement nature.
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
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The document discusses the key characteristics and classifications of services. It identifies 8 main characteristics of services: intangibility, perishability, inseparability, heterogeneity, ownership, simultaneity, quality measurement, and nature of demand. Services are also classified in several ways, including based on customer involvement (people processing, possession processing, mental stimulus processing, information processing). They can also be classified based on tangibility, whether linked to tangible goods or not. Services are further classified based on business orientation, skill/expertise requirements, and end user (consumer, business-to-business, industrial).
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This document discusses consumer behavior in services. It covers several key topics:
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"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
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Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
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at Integral University, Lucknow, 06.06.2024
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
3. Characteristics of Service
Marketing
• Can’t be seen, tasted, felt, heard,
or smelled before purchase.
• Can’t be separated from service
providers.
• Quality depends on who provides
them and when, where and how.
• Can’t be stored for later sale or use.
INTANGIBILTY
INSEPARABILTY
VARIABILITY
PERISHABILITY
4. Intangible
• Unlike a tangible product, say, a motor car
or refrigerator, no transfer of ownership of
goods is involved in tourism. The product
here cannot be seen or inspected before its
purchase.
5. • Instead, certain facilities, installations, items of
equipment are made available for a specified time and
for a specified use. For example, a seat in an aero
plane is provided only for a specified time.
6. Tangible and Intangible
Products/Services
Tangible goods
with some
services
Hybrid :Equal
Part good and
service
Major service
With minor
good
Pure Service:
No Tangible
Good.
Pure tangible
good;
no service
Chocolate Computer &
Warranty
Meal at a
restaurant
Hair Styling Legal Advice
7. VARIABILITY
• Services are highly variable
• Services are produced and consumed
simultaneously.
• Service consistency depends on the service
provider’s skill.
• Lack of consistency a major source of customer
disappointment.
• Guest expectations are different.
“Quality can not be controlled; must be produced”
8. PSYCHOLOGICAL
• A large component of tourism product is the
satisfaction the consumer derives from its
use. A tourist acquires experiences while
interacting with the new environment and his
experiences help to attract and motivate
potential customers.
9. Highly Perishable
• A travel agent or tour operator who sells a
tourism product cannot store it.
• Production can only take place if the customer
is actually present. And once consumption
begins, it cannot be stopped, interrupted or
modified.
10. • If the product remains unused, the
chances are lost i.e. if tourists do not visit
a particular place, the opportunity at that
time is lost. It is due to this reason that
heavy discount is offered by hotels and
transport generating organisations
11. Perishability
Lack of ability to inventory
Lack of ability to inventory – services can not
be stored
Capacity and demand must be successfully
managed
Involve customer in the service delivery
system
12. Composite Product
The tourist product cannot be provided by a single
enterprise unlike a manufactured product. The
tourist product covers the complete experience of a
visit to a particular place. And many providers
contribute to this experience.
13. For instance, airline supplies seats, a hotel
provides rooms and restaurants,travel agents
make bookings for stay and sightseeing, etc.
14. Unstable Demand
• Tourism demand is influenced by seasonal,
economic political and others such factors.
There are certain times of the year which
see a greater demand than others. At these
times there is a greater strain on services
like hotel bookings, employment, the
transport system, etc.
15. Fixed supply in the short
run
• The tourism product unlike a
manufactured product cannot be brought
to the consumer; the consumer must go to
the product. This requires an in-depth
study of users’ behaviour, taste
preferences, likes and dislikes so that
expectations and realities coincide for the
maximum satisfaction of the consumer.
16. Absence of ownership
• You neither own the automobile nor the
driver of the vehicle. Similarly, hotel
rooms, airline tickets, etc. can be used but
not owned. These services can be bought
for consumption but ownership remains
with the provider of the service. So, a
dance can be enjoyed by viewing it, but
the dancer cannot be owned.
17. Heterogeneous
• Tourism is not a homogeneous product since it
tends to vary in standard and quality over time,
unlike a T.V set or any other manufactured product.
A package tour or even a flight on an aircraft can’t
be consistent at all times. The reason is that this
product is a service and services are people based.
18. RISKY
• The risk involved in the use of a tourism product is
heightened since it has to be purchased before its
consumption. An element of chance is always
present in its consumption. Like, a show might not
be as entertaining as it promises to be or a beach
holiday might be disappointing due to heavy rain.
19. MARKETABLE
Tourism product is marketed at two levels. At
the first level, national and regional
organisations engage in persuading potential
tourists to visit the
country or a certain region.
20. At the second level, the various individual
firms providing tourist services, market
their own components of the total tourist
product to persuade potential tourists to
visit that region for which they are
responsible.
21.
22. CHARACTERSTICS OF
SERVICE
1. Service is an experience for
the customer.
2. Service is a performance by
an employee or product
3. When service is delivered, the guest
and service provider are both part
of the transaction
23. 4. Service quality is difficult to control
and evaluate.
5. The customer and the organization
often measure quality of service
differently
6. When service is delivered, there
can be no recall of the guest’s
experience
24. 7. Estimating the cost of service delivery is difficult.
8. Excess production of service cannot
be placed in inventory
9. Service delivery and demand can be
individually customized
25. 10. Successful service delivery can be
achieved with different viewpoints
11. When purchasing services there is
limited or no ownership
12. Service has an aspect of time
13. Service is often provided as a value
added to a physical product.